Whether you are a web app designer or not, you might be familiar with two terms, known as ‘UX’ of a product, ‘UI’ of a website. So, what are they? Are they same (UI/UX) or are they two separate concepts (UI & UX)?
This article will explain you what UX&UI Design are and main differences between them:
- What is UX&UI Design?
- UX&UI Design in a nutshell
- UX&UI Design for a layman
- UX&UI Design- Difference
What Is UI & UX Design?
- UI (User Interface)
- UX (User Experience)
User interface is more related to the elements of graphic design, while User Experience relies on technical fundamentals of a product. Both play an important role in the development of a product. But the functions they play are quite different, in reference to their design aspects.
UX & UI Design in a Nutshell
User Experience (UX)
User Experience is equipped with all the characteristics of the user’s interaction with products, services, and company. It is always centered on human’s interaction with the different elements and facets of a product.
The best practices to provide an incredible user experience include:
- How users find your company’s product?
- The series of actions they perform as interact with the product’s interface
- The impressions the user took away from the entire experience
- The behavior as they try to complete a process with your product
- Wireframes & Prototypes
It is all about the structure and analysis of user experience with a company’s services and its products. With this, the UX designers ensure that a product is delivered, which meets the needs of customers, while brand achieves their desired outcome.
User Interface (UI)
User Interface is considered as an interpretation of graphic design, branding design, and sometimes front development. But it is a series of tasks that guides a user through a product’s interface by using interactive elements, across all sizes and platforms.
It is all about the look, feels, and presentation of a product.
The foundation for laying the best User Interface includes:
- Visual elements that create a product’s image and feel.
- Following the latest design principles and defining the identity of a brand.
- Creating the character of a product.
- Usage of forms, checkboxes, icons, buttons, and other graphic elements.
User Interface plays an important role in whether the user will stay on a website or leave it immediately.
UX & UI for a Layman
In the simplest terms, user experience (UX) is an internal process that an individual has to go through as they interact with business services and products. On the other hand, the user interface (UI) is a series of visual elements including screens, pages, forms, fields, icons, and buttons.
Since UI and UX design have started to gain prominence, users have started to use these terms interchangeably. There are times when the line between the two is simply blurred.
UX& UI Design- Difference
A product that looks great but is difficult to use is an example of great UI and poor UX. On the flip side, something that has great usability but looks terrible is a product with great UX and poor UI.
However, the best product experience starts with User Experience followed by User Interface, and they are not SAME.
Both are crucial, and here are the main differences between both of them:
- User Experience Design is focused on user’s journey to accomplish a task. While User Interface works on how products look.
Whether it is on or off-screen, UX design is to ensure that the user’s journey through the product’s layout is effortless. However, UI design comprises of elements, such as hierarchy, color scheme, typography, interactions, and more enhancing the overall appeal of product.
- User Experience Design makes sales; User Interface builds an emotional connection.
Users browse a website for a product or with a goal in mind.
The User Experience tries to resonate with users and figure out what’s important to them. It ensures that they get the proper assistance while browsing and end up making a purchase.
Once a product has an exceptional UX, the personality of your interface will draw them towards the website. They are sure to stick around with it for a while if graphics make them laugh or say out their mind.
- User Experience Design works for interfaces and services, while User Interface Design is only for interfaces.
User Experience Design is not only limited to just services, but it is also implemented to the entire interface as well. After all, customers are not just going to browse through your products. The functionality of the website is also of utmost importance.
However, User Interface Design is only for user interfaces such as graphical and product interface.
- User Experience Design is concerned with conceptual aspects, while User Interface Design focuses on tangible elements.
User experience design is based on the conceptual elements including research, strategy, information architecture, design, and interactive elements. To gain insights, a UX designer has to conduct research on concepts like interactions such as placing an order, check out, reviews, and more.
User Interface also focuses on interactive elements, but it is more inclined towards the brand, motion, and information design. The specific elements include screen functionality, visual elements, and the way information is presented throughout the interface.
Although UX and UI have a different role in the development of a coherent product, they both go hand-in-hand. No matter how functional your UI is, it does not work if it is not supported by great user experience.
Moreover, there is no use of making a design with high definition graphics, textures, images, and video, if product does not deliver what the user wants. User experience is something that will affect user loyalty.
All we can say is that the field of user experience is sure to evolve, and it’s important to understand its role in a wider realm of services.