7 Ways to Maximize Your App ROI This Green Wednesday

Here are seven practical strategies to help you get the most out of your app this season.

1. Use Your App to Build Excitement Early

Start teasing Green Wednesday deals ahead of time by updating your homepage, banners, and promo spaces with previews of what's coming.

Release one small hint per day, showcase upcoming drops on deals pages, or introduce early-access perks. Add countdown timers on the homepage banner offers to build anticipation and increase daily check-in.

2. Build a 7-Day Check-In Habit Before the Big Day

Launch a seven-day check-in challenge where customers earn coins, points, or entries for simply opening the app each day. Add visual streak indicators so users can track their progress and stay motivated.

Offer a bonus reward for completing all seven days to build momentum through the holiday window.

3. Personalize. Don’t Blast.

Segment your customers by purchase history, preferred products, location, and shopping behavior.

Then craft targeted push messages that deliver specific, relevant offers to each group. For best results, send one “plan ahead” push 48 hours before Green Wednesday and another the morning of the event to drive urgency and conversions.

4. Prepare Your Store & Website for App Traffic

Use signage, QR codes, and POS prompts to make the app part of your in-store experience. Add “Download the App” links to your website header, footer, pop-ups, and announcement bars to capture web traffic. Train staff to reference app-only deals so customers understand the value of downloading right away.

5. Promote Delivery Early and Often

Start highlighting delivery availability a week in advance and send reorder reminders before the holiday rush. Use the app to announce delivery-only promo codes and alert customers when time slots begin to fill up. Encourage “skip the line” behavior to increase convenience and average order value, which can be up to 78% higher on delivery.

6. Launch a Green Wednesday Punch Card Program

Introduce a limited-time punch card beginning on Green Wednesday. Keep it simple - three to five punches customers can earn through purchases during the holiday season. Add a reward for completing the card, such as a freebie or bonus points, and display progress visually inside the app to keep customers motivated.

7. Automate Loyalty & Follow-Up

Set up automated post-purchase flows that trigger achievement badges, exclusive rewards, and thank-you messages. Send follow-up offers 24–72 hours after Green Wednesday to keep momentum going. Add win-back reminders for customers who haven’t returned within 30 days to extend the impact of the holiday rush.

Maximize Your Holiday Revenue

If you see the potential in executing tactics like these, especially during high-impact holidays like Green Wednesday, book a demo and we’ll show you how to bring them to life inside your own native and customizable dispensary mobile app.

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