Cart Abandonment Tactics For Dispensaries

What Is Mobile Cart Abandonment?

Mobile cart abandonment occurs when a user adds products to their cart in your mobile app but leaves before completing the purchase. It’s the digital equivalent of window-shopping, only to walk away empty-handed.

For dispensaries, each abandoned cart represents more than just lost revenue—it reflects wasted marketing efforts, unsold inventory, and a missed opportunity to convert a first-time visitor into a loyal customer.

How to Reduce Cart Abandonment

Here are three ways you can leverage your DispensaryMate-powered mobile app to ease purchase hesitation and encourage customers to complete their orders from their phones:

1. Gamify First-Order Completion with Stackable Incentives
The first purchase is the gateway to customer retention. But getting a user to complete their first order often requires more than just a streamlined checkout. It demands continuous engagement—from first interaction to final tap.

Here’s an example of layered strategies using DispensaryMate’s mobile engagement tools to drive first-time conversions:

2. Push Notification Campaigns that Convert
The first purchase is the gateway to customer retention. But getting a user to complete their first order often requires more than just a streamlined checkout. It demands continuous engagement—from first interaction to final tap.

Once a customer adds products to their cart, the clock starts ticking. Attention spans are short, especially on mobile, and distractions are just a swipe away. Push notifications are one of the most powerful tools dispensaries have to re-capture that attention within a specific time frame and bring users back before the moment (and the sale) is lost.

With DispensaryMate’s push notification system, you can craft hyper-targeted campaigns nudging them towards check out.

DispensaryMate Tools to Use:

- Mixpanel Cohorts (e.g., Cart Abandoned > X min)

- Push Notification Builder with deep links to the cart

- Promo Banner Tool to mirror push offer inside app

3. Promote Conversion-Based Missions

Marketing doesn’t always need to focus on products. Sometimes, it’s the behaviors you incentivize that make the greatest impact. With mission-style challenges, dispensaries can boost engagement by rewarding users for completing simple, high-value actions—turning routine shopping into a goal-driven experience.

With DispensaryMate’s promotions engine, you can launch fun, targeted missions that build loyalty and reinforce key customer habits.

4. Benchmarks & What to Measure

Tracking the right metrics helps you understand what’s working, where users are dropping off, and where to optimize.

The table below outlines key engagement and conversion benchmarks, including industry baselines and DispensaryMate’s recommended performance goals.

Use it as a performance compass to guide your next round of campaign tests, product updates, or engagement strategies.

Final Thoughts

Cart abandonment doesn’t have to be a dead end. With the right approach, you can turn more carts into completed sales. By using gamified first-order incentives, smart push notifications, behavior-based promotions, and clear tracking goals, dispensaries can keep customers engaged and coming back.

DispensaryMate’s mobile engagement tools make it easy to build a smooth, rewarding shopping experience that your customers will love—and use again.

Need help putting these ideas into action or have questions? Email us anytime at help@digitalawesomeapps.com—we’re here to help.