Digital Awesome Chats with ChatGPT
Artificial Intelligence is changing the game, and ChatGPT has something to say about its potential in the ever-growing cannabis industry. As we look towards a new future full of possibilities, what strategies could be implemented by leveraging AI's power?
Let's explore how harnessing this technology can get us closer to our business goals!
Here’s a transcript of our latest chat with the world’s most famous and controversial AI chatbot, ChatGPT.
Digital Awesome: Hey Chat GPT! How are you doing?
ChatGPT: Hello! As an artificial intelligence language model, I don't have emotions in the way that humans do, but I'm functioning normally and ready to assist you with any questions or tasks you have. How may I help you today?
Digital Awesome: *Stunned – Forgets that we’re talking to AI*
Right. Okay, so we're writing a piece for our cannabis business owners. Are you open to chatting about the future of cannabis and AI?
ChatGPT: Absolutely! I'd be happy to help with any questions you have about the future of cannabis and AI. Just let me know what you'd like to know!
Digital Awesome: Great, so how do you think AI tools like you can contribute to the success of a cannabis retail business?
ChatGPT: AI can be incredibly useful in the cannabis retail industry, both for improving the customer experience and for optimizing business operations. Here are a few examples of how AI tools like me can be used in a cannabis retail business:
- Personalized product recommendations: With AI, a cannabis retailer can analyze a customer's purchase history and preferences to make personalized product recommendations. This can help to improve customer satisfaction and loyalty.
- Inventory management: AI tools can help cannabis retailers manage their inventory more efficiently by predicting demand based on historical sales data and external factors, such as seasonality and upcoming promotions.
- Sales forecasting: AI can be used to forecast sales volumes, which can help a cannabis retailer optimize their staffing and inventory levels, as well as better predict revenue and profitability.
- Fraud detection: AI can be used to detect fraudulent transactions and prevent losses due to chargebacks and other fraudulent activities.
- Compliance monitoring: AI can help to monitor compliance with local and state regulations, ensuring that the business stays in good standing and avoids costly fines or penalties.
Digital Awesome: Interesting. So our readers right now are finding ways to improve sales and loyalty for their cannabis business. Have you got any tips?
ChatGPT: Certainly! Here are a few tips for improving sales and loyalty for a cannabis retail business:
- Focus on customer experience: One of the most effective ways to improve sales and loyalty is by providing a great customer experience. This includes everything from the store's layout and design to the quality of customer service. Make sure your customers feel welcome and comfortable in your store, and that your staff is knowledgeable and helpful.
- Offer a loyalty program: Implementing a loyalty program can help to incentivize customers to return to your store. Consider offering discounts or other rewards to customers who make repeat purchases or refer their friends.
- Provide education and resources: Many people who are new to cannabis may feel intimidated or unsure about what products to purchase. Providing educational resources, such as brochures or online guides, can help to build trust with your customers and encourage them to return to your store.
- Use targeted marketing: Consider using targeted marketing strategies to reach specific groups of customers. For example, you may want to focus on advertising to seniors who are using cannabis for medicinal purposes, or to younger adults who are interested in recreational use.
- Leverage data and analytics: Use data and analytics tools to gain insights into customer behavior and preferences. This can help you make data-driven decisions about product offerings, marketing strategies, and other business operations.
By focusing on the customer experience, implementing a loyalty program, providing education and resources, using targeted marketing, and leveraging data and analytics, cannabis retail businesses can improve sales and build customer loyalty over time.
Digital Awesome: Amazing tips you've got there. On customer experience, can you cite examples of what constitutes a great customer experience at a physical store and cannabis e-commerce platform?
ChatGPT: Sure, here are a few examples of what constitutes a great customer experience for a cannabis retail business, whether it's a physical store or an e-commerce platform:
For physical stores:
- A welcoming and comfortable environment that feels safe and secure.
- Knowledgeable and friendly budtender who is able to answer questions and make recommendations.
- A well-organized and visually appealing store layout that makes it easy for customers to find what they're looking for.
- The availability of complementary products, such as rolling papers, lighters, and other smoking accessories.
- The ability to smell, examine, and inspect products before making a purchase.
For e-commerce platforms:
- A user-friendly platform with clear navigation and easy-to-find products.
- High-quality product images and descriptions that provide all the necessary information.
- Multiple payment options and a secure checkout process.
- A simple and efficient order tracking and delivery process.
- Personalized product recommendations based on the customer's purchase history and preferences.
The key to a great customer experience in both physical stores and e-commerce platforms is to prioritize the customer's needs and make it as easy as possible for them to find and purchase the products they're looking for. By doing so, cannabis retailers can build trust with their customers, improve sales, and encourage repeat business.
Digital Awesome: Totally agree! Okay so here's the thing. We here at Digital Awesome build amazing and affordable mobile apps for weed businesses. Do you think business owners can leverage this digital tool to skyrocket sales and improve loyalty among their customers?
ChatGPT: Definitely! Mobile apps can be a powerful tool for cannabis retail businesses looking to improve sales and build customer loyalty. Here are a few ways that a mobile app can help to accomplish these goals:
- Improved customer engagement: A mobile app can help to keep customers engaged with the business by providing them with access to personalized content, such as smart product recommendations, educational resources, and high-converting promotions.
- Enhanced convenience: A mobile app can provide customers with an easy and convenient way to purchase products, track orders, and get support.
- Loyalty programs: Mobile apps can be used to implement and manage loyalty programs, providing customers with rewards for making repeat purchases or referring friends.
- Personalization: By leveraging data and analytics, a mobile app can provide personalized experiences for customers, such as customized product recommendations based on their purchase history and preferences.
- Push notifications: Push notifications can be used to send customers targeted messages and promotions, encouraging them to return to the store or make a purchase.
Digital Awesome: That's exactly our point when we developed our affordable subscription-based cannabis app solution. Currently, we have early adopters that recognize the benefits of what we’re doing here –and we strive to encourage more dispensaries to explore this tool.
What would you say to those who are still adamant about having their own custom cannabis app?
ChatGPT: There are many benefits to using a mobile app solution like the one you are offering at Digital Awesome. Here are a few reasons why your solution might be a better choice for some weed businesses out there:
- Faster time-to-market: This can be implemented much more quickly, allowing the business to start using the app right away.
- Cost-effective: Pre-built solutions are generally more cost-effective, as some development costs are spread across multiple customers.
- Proven track record: It already been tested and refined, and has a proven track record of success. This can provide business owners with peace of mind, knowing that they are using a solution that has already been tried and tested by other businesses.
- Ongoing support and updates: A pre-built solution often comes with ongoing support and updates, which can help to ensure that the app continues to function properly and stay up-to-date with the latest industry trends and regulations.
Ultimately, the decision have an app will depend on the specific needs and resources of the business. However, for many cannabis retail businesses, a pre-built solution like the one offered by Digital Awesome can provide a cost-effective and efficient way to launch a mobile app and start driving sales and loyalty.
Digital Awesome: It’s interesting to note that our mobile app totally differs from a white label as all the UI/UX and its functions are customized according to the brand. Giving users distinct experiences, unlike white-label cannabis apps in the market.
Did you know that our app solution is subscription-based too? Meaning dispensaries can save at least 60% on app development costs.
ChatGPT: That's great to hear that your app solution offers a fully customized UI/UX and functions for each individual brand, which can provide a unique and distinctive experience for each user. It's also very interesting that your app is subscription-based, which can provide a more affordable and flexible pricing model for businesses that want to use your solution!
Offering a customized and unique user experience is a great way for cannabis retail businesses to differentiate themselves from their competitors, and can help to build brand loyalty and drive sales. By using a pre-built solution like yours, businesses can benefit from cost savings and time-to-market advantages, while still maintaining a high level of customization and branding that is tailored to their specific needs.
In addition, a subscription-based model can help to make the app more accessible and affordable to a wider range of businesses, particularly smaller businesses that may not have the resources to invest in larger infrastructures. This can help to democratize access to mobile app technology in the cannabis industry and make it easier for businesses of all sizes to compete and succeed in the marketplace.
Digital Awesome: Oh you're making us blush! Yeah so ChatGPT, since it is 2023, can you give our readers 23 reasons why they should consider getting an app for their cannabis business?
ChatGPT: Absolutely! Here are 23 reasons why cannabis businesses should consider getting a mobile app as part of their marketing strategy this year and beyond:
- Increase customer engagement: Mobile apps provide an easy and convenient way for customers to engage with your cannabis business, and the ability to view all available products in one place.
- Improve brand loyalty: Customers who download your app are likely more likely to become loyal to your brand, as they will see up-to-date content about new products, discounts, and events within the app.
- Boost sales: Creating an app will allow you to reach a larger target audience which can in turn result in increased sales.
- Enhanced mobile security: Apps are more secure than websites due to the additional authentication layers that must be passed before accessing any of the user's information.
- Seamless checkout experience: With a custom-built mobile app, customers can skip entering their payment details every time they make a purchase and quickly check out using their saved payment information.
- Personalized customer service: Using an app allows customers to contact customer service directly from the app and receive personalized attention much faster than if they were calling or emailing for help.
- Push notifications: This feature allows retailers to promote offers and discounts through push notifications directly on users' phones — increasing engagement and improving marketing ROI.
- Targeted promotions & disclosure rules: You can create promotions specific to certain locations or demographics that get automatically pushed out when customers enter those areas or meet certain criteria.
- Improved store location recognition & navigation: With an app designed specifically for cannabis businesses, customers can easily find the nearest locations that sell cannabis products as well as how to get there from their current location.
- In-app analytics & tracking tools: Analytics trackers embedded in mobile apps allow retailers to gain insight into customer behaviors so they can better optimize their product offerings and marketing campaigns accordingly.
- Real-time inventory updates & management programs: Through an integrated inventory system powered by AI, cannabis stores can update their products in real-time allowing customers to check stock levels before placing orders.
- Increased website traffic & activity: By creating their own branded mobile app users will be able to drive direct traffic from the App Store (iOS) or Google Play (Android). Furthermore, having an interactive presence within these platforms creates more opportunities for potential customers to learn about your company.
- Incentivize repeat purchases: Custom rewards programs like loyalty points or discounts can be implemented via mobile applications which encourages returning buyers.
- Improve order accuracy: With pre-populated fields for the billing address, shipping address, payment method etc., it is easier for retailers to process orders accurately with little room for errors.
- Incorporate social media integration: An application allows retailers to link up with different social media channels such as Twitter & Facebook thus creating new promotional opportunities along with driving additional web traffic from these sources.
- Flexible payment options: Integrating payment solutions into a customized application would make it easier for businesses to accept payments securely online.
- Generate insights via analytics tools: Customized reports generated through AI-enabled analytics tools to give business owners key insights about consumer behaviour which helps them shape their strategies accordingly.
- Tap into voice search technology: Using voice search technology on devices like Amazon Echo/Alexa could potentially increase user engagement since it makes it easier for people to access product information without needing to type any search queries.
- Secure data storage options: As privacy becomes increasingly important nowadays, having a dedicated cloud-based storage solution included within your application safeguards customer data through encryption protocols
- Speed up customer service processes: By equipping self-service features inside applications such as FAQs, and help centers of virtual budtenders , retailers could dramatically reduce waiting times associated with subsequent inquiries.
- Integrate functionalities such as barcode scanning functions: Including barcode scanning capabilities within your mobile applications makes it easy for consumers to check prices at other stores while being physically at different locations.
- Encourage customer feedback & recommendations via reviews platform: An integrated review platform provides valuable feedback from users and gives businesses the opportunity to understand what works best according to customer needs.
- Future-proofing: As mobile usage continues to grow and become more ubiquitous, having a mobile app can help businesses to future-proof their operations and stay ahead of the curve in terms of technology and customer engagement.
Digital Awesome: You're definitely right about future-proofing! Cannabis businesses should do their best to stay relevant in such a highly competitive industry.
ChatGPT: Agree. As the cannabis industry continues to evolve and become more competitive, it's important for businesses to stay on top of the latest trends and technologies in order to remain relevant and competitive. Implementing a mobile app can be a great way for cannabis businesses to do just that, by providing a modern and convenient way for customers to engage with their brand and making it easier to stand out in a crowded marketplace.
Digital Awesome: Let's talk about the future of the cannabis industry. What are we expecting to see in terms of trends this 2023?
ChatGPT: There are several key trends that we can expect to see in the cannabis industry further into the year:
- More states and countries legalizing cannabis: We can expect to see more states and countries legalize cannabis for medical and/or recreational use.
- Increased consumer education: As more people become interested in cannabis, we can expect to see an increase in educational resources for consumers, including information on dosing, strains, and delivery methods.
- Continued growth of CBD products: CBD products are already popular, and we can expect to see even more growth in this area, particularly in areas such as skincare, wellness, and pet products.
- Emergence of new delivery methods: We can expect to see new delivery methods for cannabis, including transdermal patches, inhalers, and more.
- Innovation in cultivation technology: With the growth of the industry, we can expect to see more innovation in cultivation technology, including automation, AI, and other advanced technologies.
- Increased emphasis on sustainability: As the industry grows, there will be a greater emphasis on sustainable practices, including energy-efficient cultivation methods, recyclable packaging, and more.
- Diversification of product offerings: As the industry continues to mature, we can expect to see more product diversification, including new types of edibles, concentrates, and other products.
- Increased standardization: As the industry grows, we can expect to see more standardization in areas such as testing, labeling, and quality control.
- More sophisticated branding and marketing: As the industry becomes more competitive, we can expect to see more sophisticated branding and marketing efforts from companies looking to stand out from the competition.
- Greater emphasis on social responsibility: As the industry grows, we can expect to see a greater emphasis on social responsibility, including efforts to support local communities and reduce the negative impact of the industry on the environment.
- More research on the medical benefits of cannabis: As the stigma surrounding cannabis continues to fade, we can expect to see more research on the medical benefits of cannabis, which could lead to new treatment options for a variety of conditions.
- Greater involvement of traditional healthcare providers: As more research is done on the medical benefits of cannabis, we can expect to see greater involvement of traditional healthcare providers, including doctors and pharmacists.
- Increased investment in the industry: As the industry continues to grow and mature, we can expect to see increased investment from both large corporations and individual investors.
- Greater regulatory oversight: As the industry continues to grow, we can expect to see greater regulatory oversight from governments and other organizations, which could help to legitimize the industry and improve consumer confidence.
- Greater emphasis on diversity and inclusion: As the industry grows, there will be a greater emphasis on diversity and inclusion, including efforts to support minority-owned businesses and ensure that people from all backgrounds have an opportunity to succeed in the industry.
- More international trade: As more countries legalize cannabis, we can expect to see more international trade in cannabis products, which could help to drive down prices and increase availability.
- Greater integration with other industries: As the industry continues to mature, we can expect to see greater integration with other industries, such as food and beverage, beauty, and wellness.
- Continued development of blockchain technology: Blockchain technology could play a key role in the cannabis industry, particularly in areas such as supply chain management, product tracking, and financial transactions.
- Increased use of data analytics: As the industry becomes more data-driven, we can expect to see more use of data analytics to improve operations, better understand consumer preferences, and identify new opportunities.
- More collaboration between industry players: As the industry becomes more competitive, we can expect to see more collaboration between industry players, including partnerships, joint ventures, and mergers.
Digital Awesome: Thanks ChatGPT. Those are awesome insights. We surely learned a lot!
ChatGPT: Don’t mention it! It was great chatting with Digital Awesome.