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Discover:-20 Organic Content Ideas: Spark engaging conversations and keep your audience coming back for more.-Compliance Hacks: Navigate the ever-changing social media landscape with confidence.-3-Step Fan-to-Fanatic Formula: Transform those casual followers into raving fans (and loyal paying customers).&nbsp;<a href="https://drive.google.com/file/d/1kRaKFZn3suV73oXFmdmz-bzTwJT4BB8m/view?usp=sharing">Download our FREE guide here &gt;</a>&nbsp;

Nikki Tabberrah 

Social media marketing can feel like a minefield, right? Restrictions and shadow banning worries can be a real buzzkill. But listen, it's still one of the most affordable ways to build a community of loyal customers who love your dispensary.Download our tool kit so you can stay compliant while getting creative in 2024.&nbsp;

FREE Social Media Guide 2024 For Dispensaries

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&nbsp;We’re going to share a simple 4-step approach on how you can stop losing customers to your competitors using the Dispensary Loyalty Loop.<hr>First, we need to understand “customer churn.” Customer churn refers to the rate at which your customer base shrinks as customers stop doing business with you. In this regard, they stop doing business with your store when they choose to refill their stash next door.Churners often fall within these 3 customer types:- Deal Shoppers: They come in to buy a specific product on sale or when they find the lowest deals. If another dispensary offers a better deal tomorrow, expect to find them there.- Brand Loyalists:&nbsp;They may be loyal to certain cannabis products, but not necessarily to a particular dispensary. They'll go to whichever dispensary has their favorite products in stock.&nbsp;- Newbies:&nbsp;If they are new to cannabis, they may visit a few dispensaries to try out different products and get a sense of the place. They have yet to find a dispensary that matches their vibe.These customers all contribute to the dispensary's sales, but they aren't forming long-term relationships and are basically "churning" through the system.The goal of dispensaries, like any other business, is to convert these casual visitors into loyal, repeat customers who consistently prefer one store over the others.<hr><h2 style="text-align:justify;">Introducing the Dispensary Loyalty Loop</h2>To reduce the impact of customer churn,&nbsp;<a href="https://www.happycabbage.io/">Happy Cabbage</a> and&nbsp;<a href="https://www.digitalawesomeapps.com/">Digital Awesome</a> have partnered to create the&nbsp;Dispensary Loyalty Loop, a set of best-in-class tools &amp; systems that:- Make your dispensary the preferred choice over local competitors- Increase a customer’s lifetime value- Continue to expand the customer base by providing elevated and rewarding experiences&nbsp;<hr><h2>How does it work?</h2>This 4-phase system transforms cannabis customers from casual shoppers into valued regulars by guiding them on a journey that is filled with convenience, rewards, and a strong sense of belonging. &nbsp;<h2>Phase 1: Awareness</h2>The loop starts even before customers return to the dispensary. With&nbsp;<a href="https://www.happycabbage.io/happy-marketers">Happy Marketers</a>, dispensaries can send personalized messages to recipients' phones and emails. These messages keep them updated on relevant deals and new product arrivals, piquing their interest in the dispensary's offerings.<h2>Phase 2: Sell and Drive</h2>Once captured, customers can expect a smooth and efficient in-store customer journey, ensuring that top products are available on the shelf and that they have rewarding ways to shop their future stash.With&nbsp;<a href="https://www.happycabbage.io/happy-buyers">Happy Buyers</a>, dispensaries optimize their inventory to reduce stockouts of popular products and increase store reliability. This means that customers are more likely to find what they're looking for during their visit, avoiding frustration and encouraging them to return to your store for future purchases.Budtenders can then redirect these shoppers to the dispensary's mobile app for additional convenience and loyalty benefits.<h2>Phase 3: Nurture &amp; Grow</h2><a href="https://www.digitalawesomeapps.com/">Digital Awesome</a> cannabis mobile apps keep customers deeper within its ecosystem. As an extension of your locations, the custom mobile app lets customers manage rewards, browse product menus, place online orders, track deliveries, and engage with gamified loyalty programs.To keep customers coming back, dispensaries can trigger buys using push notifications about restocked favorites and limited-time promotions. &nbsp;Leveraging The Power of 7A principle in marketing states that a typical consumer needs to see marketing messages from a brand seven times across multiple channels before finally converting.Happy Marketer's SMS and email campaigns and Digital Awesome's built-in mobile app push notifications help dispensary teams strategically reinforce marketing messages to increase recall and drive sales.&nbsp;<h2>Phase 4: Expanding Reach</h2>The app's gamified loyalty &amp; referral program uses incentive-based "word-of-mouth" marketing. Happy customers can spread the word with friends and family via text or social media messaging, encouraging them to sign up for the app in exchange of sign-up bonus points, visit the dispensary, or check your website.&nbsp;This user-generated exposure draws new potential customers, closing and expanding the dispensary loyalty loop with minimal effort on your dispensary. &nbsp;<h2 style="text-align:justify;">In summary</h2>This&nbsp;4-step system raises a customer’s lifetime average value, deepens customer-dispensary relationships, and positions your dispensary as the top choice.Customers are more likely to return when a store offers unbeatable deals, superior customer and reward experiences, is dependable, and employs a holistic set of marketing tools.In cannabis, cultivating dispensary loyalty can be challenging, but the Dispensary Loyalty Loop offers a methodical framework to support it.<a href="https://www.happycabbage.io/book-a-demo">Demo Happy Marketers &amp; Happy Buyers</a><a href="https://www.digitalawesomeapps.com/schedule-a-demo">Demo Digital Awesome Custom Cannabis Mobile Apps</a>&nbsp;<hr>If you want some inspiration for ideas on how you can employ the Loyalty Loop within the technology we discussed on this blog, read on.<h2> The Big Box Approach</h2>The idea of driving customers to a dedicated retail mobile app is not new. Major brands spend millions of dollars on this strategy to reduce churn and build high-value relationships with their customers.Here are some major brand successes that the cannabis industry can take inspiration from:<h2>The Burger King Whopper Detour</h2>Burger King's award-winning 'Whopper Detour' campaign exemplifies the effective use of apps to lure customers away from competitors. Burger King used geofencing technology to target McDonald's customers and offer them a Whopper for one cent.<img src="https://digital-awesome-website.s3.us-west-2.amazonaws.com/large_2024_Blog_Header_2_5493c99b7a_1caf1ccf26.jpg" alt="large_2024_Blog_Header_2_5493c99b7a.jpg" srcset="https://digital-awesome-website.s3.us-west-2.amazonaws.com/thumbnail_large_2024_Blog_Header_2_5493c99b7a_1caf1ccf26.jpg 245w,https://digital-awesome-website.s3.us-west-2.amazonaws.com/small_large_2024_Blog_Header_2_5493c99b7a_1caf1ccf26.jpg 500w,https://digital-awesome-website.s3.us-west-2.amazonaws.com/medium_large_2024_Blog_Header_2_5493c99b7a_1caf1ccf26.jpg 750w," sizes="100vw">The campaign worked by unlocking the special deal on the Burger King app when users got within 600 feet of a McDonald's. The app also directed the user to the nearest Burger King location to redeem their Whopper. This strategy diverted McDonald's customers to Burger King locations.<img src="https://digital-awesome-website.s3.us-west-2.amazonaws.com/FFRS_37_J7_IBFOLCDCJEBMYJUUB_4_1_8818c3bd76.jpeg" alt="FFRS37J7IBFOLCDCJEBMYJUUB4 (1).jpeg" srcset="https://digital-awesome-website.s3.us-west-2.amazonaws.com/thumbnail_FFRS_37_J7_IBFOLCDCJEBMYJUUB_4_1_8818c3bd76.jpeg 245w,https://digital-awesome-website.s3.us-west-2.amazonaws.com/small_FFRS_37_J7_IBFOLCDCJEBMYJUUB_4_1_8818c3bd76.jpeg 500w,https://digital-awesome-website.s3.us-west-2.amazonaws.com/medium_FFRS_37_J7_IBFOLCDCJEBMYJUUB_4_1_8818c3bd76.jpeg 750w,https://digital-awesome-website.s3.us-west-2.amazonaws.com/large_FFRS_37_J7_IBFOLCDCJEBMYJUUB_4_1_8818c3bd76.jpeg 1000w," sizes="100vw"> The 'Whopper Detour' resulted in over 1 million app downloads for the Burger King app in the first two days of the campaign, propelling it to #1 on both iOS and Android platforms. Additionally, the campaign resulted in a 53.7% increase in monthly active users (MAUs) for Burger King's mobile app, as well as a 143% increase in users sharing location data with Burger King.While the campaign was only nine days long, it was a financial and branding success. It increased not only sales but also customer engagement and loyalty to the brand.<hr><h2>The Starbucks app exceeded 30% of total US transactions</h2>Starbucks' mobile app remains a significant driver of sales and customer engagement. The Seattle-based company <a href="https://www.geekwire.com/2024/starbucks-mobile-orders-surpass-30-of-total-transactions-at-u-s-stores-for-the-first-time/">reported</a> that the app accounted for 31% of all transactions at company-operated stores in the United States. This is a steady increase from 27% the previous year and 25% two years ago.Starbucks' robust omnichannel app adoption strategy has successfully drawn people to their mobile app. By bolstering lifetime customer value and engagement through an efficient mobile order experience, app-exclusive rewards, push notification campaigns, seasonal games, and its mobile payment system, Starbucks has secured its position as one of the top apps to use and established itself as the leader in the US mobile payment space.Notably, even for established mobile apps, SMS and email marketing efforts continue to play an important role in increasing app usage, generating cross-channel sales, and attracting a larger customer base across all touchpoints.&nbsp;

The average customer shops with 2–3 dispensaries at any given time. Often driven by product availability and pricing, this dispensary-hopping culture translates to missed opportunities for repeat business and long-term relationships with customers.However, by prioritizing customer satisfaction and implementing a targeted acquisition &amp; retention strategy, dispensaries can turn this "revolving door" effect on its head.

Retain More Customers with the Dispensary Loyalty Loop

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&nbsp;1. Become a Canna-sseur: Think wine tastings, but with terpenes! Host educational workshops where you can learn about different strains, how to identify them, and how to pick the perfect one for your mood. Bonus points for guest appearances by master growers or budtenders with serious knowledge to drop.2. Highlighting Homegrown Heroes: Support local artists by showcasing and selling their work at your dispensary. Throw meet-and-greets or sponsor local art walks – it's a win-win for creativity and community vibes.3. Yoga with a Twist: We all know cannabis is great for unwinding, so why not combine it with some gentle yoga? Partner with a local studio to offer CBD-focused yoga classes. It's the perfect way to de-stress and find your center (literally and figuratively).4. Do Good, Feel Good: Feeling generous? Partner with environmental or social justice organizations and give your customers and staff a chance to volunteer! Not only will you be giving back, but you'll also be building a reputation as a dispensary with a heart.5. Keeping it Green: We all love cannabis, but let's not forget about Mother Earth. Organize community clean-up events or partner with sustainability organizations. Show everyone you're serious about eco-friendly practices and responsible sourcing.6. Budtender for a Day: Ever wondered what it's like to be behind the counter? Run a social media contest where the winner gets to shadow a budtender for a day. Learn the ropes, get some industry knowledge, and maybe even score some bragging rights.7. Themed Events Because Why Not?: Let your creativity run wild! Host "High Tea with Terpenes" for a fancy afternoon affair, or throw a "Cannabis &amp; Comedy Night" (with non-intoxicating options, of course).&nbsp;8. Recipe Remix: Create a platform for customers to share their favorite cannabis-infused recipes. You could even host "Cooking with Cannabis" demonstrations featuring these creative concoctions.9. VIP App Club: Use your dispensary's mobile app to create a VIP club for your most loyal customers. They'll get exclusive perks like early access to new products, app-only deals, and sweet discounts. It's a great way to say "thanks" to your biggest fans and build a tight-knit community within the app.Build your own custom mobile app today with <a href="https://www.digitalawesomeapps.com/schedule-a-demo">Digital Awesome</a>.10. Ask Away!: Ever have a burning question about a product or responsible use? Host live Q&amp;A sessions on social media (on platforms allowing cannabis content) where your expert budtenders can answer anything and everything. No question is too weird!<hr>So there you have it. With a little creativity, your dispensary can become a social hub that fosters connections, education, and of course, a love for all things cannabis.&nbsp;Now get out there and start building your own community of happy, informed tokers!&nbsp;

Let's face it – sometimes picking up bud can feel a bit transactional. You walk in, grab your goodies, and head out. But what if your dispensary could be more than just a place to stock up? What if it was a&nbsp;community hub, a place to connect with like-minded people and celebrate all things cannabis?Let's break down 10 creative ideas that will turn your local dispensary into the neighborhood hangout you've always dreamed of.

10 Ways to Build Your Dispensary Community

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Right now, competition is as thick as smoke. Every day, new players are entering the scene, each with their own unique strains and marketing tactics. So in 2024, if you're a cannabis dispensary looking to get ahead of the game, you'll want to have a mobile app in your arsenal.&nbsp;And not just any app.A top-shelf, user-friendly mobile application that makes buying weed as easy as ordering pizza. One that keeps them coming back for more.

24 Reasons to Get a Cannabis Mobile App This 2024

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The magic of 7/10 lies in its delightful wordplay. When you flip the digits 7-1-0 upside down, it spells "OIL," a fitting tribute to the high-potency cannabis concentrates celebrated on this day. This playful discovery sparked a rallying cry for cannabis concentrate enthusiasts, uniting them in their appreciation for the diverse world of dabs, shatters, waxes, and other potent extracts.<h2>Tracing the Roots</h2>Unlike many commercially driven holidays, 7/10 wasn't born from a marketing campaign. It sprouted organically within the online cannabis community.The spark of 7/10 can be traced back to a virtual dab session in a TinyChat chat room in 2010. Here, during a virtual dab session, hip-hop artist TaskRok and other cannabis enthusiasts were playing a word game by flipping the word "oil" upside down. "710" was born.Eventually, on July 10, 2011, 7/10 appeared on TokeCity, the perfect date for the clever wordplay. This initial mention was like a seed sown in fertile ground. Soon after, a detailed definition took root on Urban Dictionary, and by 2012, online cannabis publications like Marijuana.com were chronicling the phenomenon. By 2013, 7/10 had blossomed into a mainstream term, even finding its way into an LA Weekly article referencing a playful online reference that evolved into a celebrated day in cannabis culture. &nbsp;<h2>Retailer Tips for 7/10</h2>With 7/10 approaching, retailers have a golden opportunity to connect with their customers, especially their frequent ones.Here are some ideas to consider:<h2>Connoisseur's Corner</h2>Create a special section in your store dedicated to premium concentrates. Partner with local extractors to offer exclusive 7/10 deals or limited-edition drops.<h2>Dab Bars</h2>Set up a dab bar where customers can sample different concentrates under the guidance of knowledgeable budtenders. Offer loyalty club members exclusive access or discounts for attending dab bar demonstrations.<h2>Targeted Daily Push Notifications</h2>Utilize personalized push notifications via <a href="https://digitalawesomeapps.com/">custom mobile apps</a> to offer budtender tips, daily links to dabbing technique tutorials, share upcoming concentrate releases, explain different concentrate types, and feature customer reviews. Send these notifications to a segmented audience – those in your database who have purchased concentrates and related items or searched for specific brands – for a more targeted and relevant campaign compared to a general blast.<h2>Loyalty-Exclusives</h2>A week before 7/10, send targeted push notifications to your loyalty club members with exclusive deals on concentrates, dab rig bundles, or cleaning supplies. This personalized approach strengthens their connection to your brand and encourages repeat business.&nbsp;By focusing on education, engagement, and exclusive experiences, retailers can transform 7/10 from a sales opportunity into a community-building event.&nbsp;Remember, 7/10 is about celebrating the art and science of cannabis concentrates. By catering to your loyal customers' passion and offering unique experiences, you'll not only boost sales but also foster a sense of belonging that keeps them coming back for more.

While 4/20 reigns supreme as the most well-known cannabis holiday, connoisseurs celebrate another date: July 10th, or 7/10.

7/10: The Rise of Oil Day in Cannabis

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Cannabis Insurance

<h2>Understanding Cannabis Insurance</h2>Cannabis insurance, often referred to as weed insurance, is specifically tailored to meet the unique needs of businesses operating within the cannabis industry. Just like any other business, cannabis retailers face various risks, including property damage, theft, product liability, and regulatory compliance issues. However, the nature of the cannabis industry presents additional challenges that require specialized coverage.<h2>The Role of Cannabis Brokers</h2>Navigating the intricacies of&nbsp;<a href="https://alpharoot.com/cannabis-insurance/">cannabis insurance</a> can be daunting for cannabis retailers. This is where cannabis brokers play a crucial role. These professionals specialize in understanding the nuances of the cannabis industry and work with retailers to identify their specific risks and insurance needs. By leveraging their expertise and industry connections, cannabis brokers help retailers secure comprehensive coverage that protects their business interests.<h2>Mitigating Risks</h2>One of the primary objectives of cannabis insurance is to mitigate risks and safeguard the financial stability of cannabis retailers. In an industry where regulatory uncertainties and legal complexities abound, having the right insurance coverage can mean the difference between success and failure. By proactively addressing potential risks, retailers can protect their investments and ensure continuity of operations, even in the face of unforeseen challenges.<h2>Protecting Assets</h2><img src="https://digital-awesome-website.s3.us-west-2.amazonaws.com/App_2_7f3c1439f2.png" alt="App (2).png" srcset="https://digital-awesome-website.s3.us-west-2.amazonaws.com/thumbnail_App_2_7f3c1439f2.png 245w,https://digital-awesome-website.s3.us-west-2.amazonaws.com/small_App_2_7f3c1439f2.png 500w,https://digital-awesome-website.s3.us-west-2.amazonaws.com/medium_App_2_7f3c1439f2.png 750w,https://digital-awesome-website.s3.us-west-2.amazonaws.com/large_App_2_7f3c1439f2.png 1000w," sizes="100vw">For cannabis retailers, their assets are not limited to physical infrastructure and inventory; they also include intangible assets such as intellectual property and brand reputation. Cannabis insurance provides coverage for property damage, theft, and loss of income, ensuring that retailers are adequately compensated in the event of a disaster or unforeseen circumstances. Additionally, liability coverage protects against lawsuits arising from product defects or accidents on the premises, preserving the retailer's financial resources and reputation.<h2>Ensuring Compliance</h2>Regulatory compliance is a significant concern for&nbsp;<a href="https://www.sciencedirect.com/topics/medicine-and-dentistry/medical-cannabis">cannabis</a> retailers, as non-compliance can result in hefty fines, licence revocation, and legal repercussions. Cannabis insurance goes beyond property protection. Many policies offer risk management features specifically designed for the cannabis industry. These features help retailers navigate the ever-changing legal landscape by providing guidance on regulatory compliance. This allows retailers to focus on running their businesses and avoid costly legal issues.<h2>Tailored Solutions</h2>No two cannabis retailers are alike, and their insurance needs may vary depending on factors such as location, size, and scope of operations. Cannabis insurance offers tailored solutions that can be customised to meet the specific requirements of each retailer. Whether it's coverage for a dispensary, cultivation facility, or delivery service, cannabis insurance provides flexibility and scalability to accommodate the evolving needs of the industry.<h2>Conclusion</h2>Don't just survive, thrive in the cannabis market. Cannabis insurance, coupled with experienced brokers, provides the financial security and risk mitigation you need to navigate this ever-changing landscape. By safeguarding your assets, ensuring compliance, and investing in tailored coverage, you position your cannabis retail business for long-term success in this growing industry.&nbsp;A guest post by <a href="https://alpharoot.com/">Alpharoot.</a>

Despite the exciting growth and innovation in cannabis retail, a critical element is often neglected: insurance. As the industry expands, so do the risks associated with it. Cannabis retailers must navigate a complex web of legal, financial, and operational challenges, making cannabis insurance a vital component of their business strategy.

Securing Your Growth: The Importance of Cannabis Insurance for Cannabis Retailers

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&nbsp;<h2>1. Highly Customized</h2>Forget generic apps that look like everyone else's. Custom apps let you design everything from the colors and icons to the layout and badges. It's your chance to showcase your dispensary's unique personality, from the moment customers open the app.<img src="https://digital-awesome-website.s3.us-west-2.amazonaws.com/App_9872229a3d.png" alt="App.png" srcset="https://digital-awesome-website.s3.us-west-2.amazonaws.com/thumbnail_App_9872229a3d.png 245w,https://digital-awesome-website.s3.us-west-2.amazonaws.com/small_App_9872229a3d.png 500w,https://digital-awesome-website.s3.us-west-2.amazonaws.com/medium_App_9872229a3d.png 750w,https://digital-awesome-website.s3.us-west-2.amazonaws.com/large_App_9872229a3d.png 1000w," sizes="100vw"><h2>2. Freedom to Choose the Perfect Tech Partners</h2>Unlike pre-made apps, custom ones are flexible. They can integrate with all sorts of industry-leading tools, like E-commerce or Point-of-Sale systems or loyalty programs. This means you can choose the tool that work best for you, without worrying about compatibility issues. Need to switch providers down the line? No problem, your app will adapt.<h2>3. Effortless Shopping on the Go</h2>We've all been there: struggling to browse products on a clunky mobile website.&nbsp;Custom apps take the frustration out of shopping. Customers can browse items, add them to their cart, and even pay directly within the app. Think of it as having your dispensary conveniently located in their pocket, ready whenever they are.<a href="https://youtu.be/Zjt0S2_T0Y0?si=JbCzlCUz7CZs1eW5"><img src="https://digital-awesome-website.s3.us-west-2.amazonaws.com/Promo_Video_REDI_CANNABIS_MOBILE_APP_2024_2_1_ed5205ebf4.png" alt="Promo Video_REDI CANNABIS MOBILE APP 2024 (2) (1).png" srcset="https://digital-awesome-website.s3.us-west-2.amazonaws.com/thumbnail_Promo_Video_REDI_CANNABIS_MOBILE_APP_2024_2_1_ed5205ebf4.png 245w,https://digital-awesome-website.s3.us-west-2.amazonaws.com/small_Promo_Video_REDI_CANNABIS_MOBILE_APP_2024_2_1_ed5205ebf4.png 500w,https://digital-awesome-website.s3.us-west-2.amazonaws.com/medium_Promo_Video_REDI_CANNABIS_MOBILE_APP_2024_2_1_ed5205ebf4.png 750w,https://digital-awesome-website.s3.us-west-2.amazonaws.com/large_Promo_Video_REDI_CANNABIS_MOBILE_APP_2024_2_1_ed5205ebf4.png 1000w," sizes="100vw"></a><h2>4. Loyalty Programs Made Simple</h2>Say goodbye to outdated punch cards! Custom apps can manage loyalty programs automatically, tracking points for your customers and saving your staff valuable time. Plus, you can create special offers or programs for different brands or products, keeping your loyal customers engaged and coming back for more.<a href="https://www.digitalawesomeapps.com/schedule-a-demo"><img src="https://digital-awesome-website.s3.us-west-2.amazonaws.com/App_18fea8ca08.png" alt="App.png" srcset="https://digital-awesome-website.s3.us-west-2.amazonaws.com/thumbnail_App_18fea8ca08.png 245w,https://digital-awesome-website.s3.us-west-2.amazonaws.com/small_App_18fea8ca08.png 500w,https://digital-awesome-website.s3.us-west-2.amazonaws.com/medium_App_18fea8ca08.png 750w,https://digital-awesome-website.s3.us-west-2.amazonaws.com/large_App_18fea8ca08.png 1000w," sizes="100vw"></a><h2>5. Targeted Offers with High Conversion Rates:</h2>Tired of emails with low open rates or your SMS campaigns need a boost? Push notifications through a custom app are your new best friends! These notifications go straight to your customers' phones, with super high open rates.&nbsp;You can even target specific groups with special offers or new product announcements. It's like having a direct line to your best customers, keeping them informed about the latest and greatest at your dispensary.&nbsp;Custom mobile apps offer a powerful way to take your dispensary's game to the next level. They create a smooth, convenient, and rewarding experience for your customers, which is a win-win for everyone.Learn more on <a href="www.digitalawesomeapps.com">www.digitalawesomeapps.com</a> or schedule a free 1:1 app demo and strategy session with a cannabis mobile app expert today.&nbsp;<a href="www.digitalawesomeapps.com/schedule-a-demo">Grab a slot here</a>.&nbsp;

Ever wonder why dispensaries are jumping on the custom mobile app bandwagon?&nbsp;Well, it's not just about having another app.&nbsp;These aren't your average one-size-fits-all options. These are like custom-made suits for your business, and here's why cannabis shops are raving about them:

Top 5 Reasons Cannabis Retailers & Customers LOVE Custom Mobile Apps

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&nbsp;These apps are game-changers for both you and your customers. Here's why:- Order weed straight from the app: No more waiting in line or fumbling with menus. Just browse, add to cart, and pay – just like your favorite online stores.- Keep customers coming back for more: Loyalty programs, reward points, and exclusive deals – all built into the app to keep your customers happy and coming back for more.- Blast out important messages: Got a killer deal or limited-edition product? No problem. Reach your customers directly through the app, even if text messaging is down.- See what's working (and what's not): The app tracks all sorts of cool data – what deals are popular, what products people are loving, and more. This info helps you tailor your offerings to what your customers truly want.Basically, it's your dispensary, on-the-go: Your entire mobile retail operation, across all locations, accessible with a few taps. That's the power of a custom dispensary app.<hr><h2>Here are&nbsp; 5 dispensary apps that are leading the charge in the mobile app game.</h2>Let's take a closer look at what makes each one unique.<h2>Redi (Massachusetts)</h2>Imagine a dispensary app that feels like your favorite online store. Redi delivers exactly that, with in-app purchases where you can browse products, add them to your cart, and pay securely – ditch the lines and menus! Plus, they gamified the experience with tiered achievements and digital punch cards. Every purchase automatically moves you closer to rewards, making shopping even more fun.<a href="https://youtu.be/Zjt0S2_T0Y0?si=j7DObkxyrfoihkrF"><img src="https://digital-awesome-website.s3.us-west-2.amazonaws.com/Promo_Video_REDI_CANNABIS_MOBILE_APP_2024_2_1_ed5205ebf4.png" alt="Promo Video_REDI CANNABIS MOBILE APP 2024 (2) (1).png" srcset="https://digital-awesome-website.s3.us-west-2.amazonaws.com/thumbnail_Promo_Video_REDI_CANNABIS_MOBILE_APP_2024_2_1_ed5205ebf4.png 245w,https://digital-awesome-website.s3.us-west-2.amazonaws.com/small_Promo_Video_REDI_CANNABIS_MOBILE_APP_2024_2_1_ed5205ebf4.png 500w,https://digital-awesome-website.s3.us-west-2.amazonaws.com/medium_Promo_Video_REDI_CANNABIS_MOBILE_APP_2024_2_1_ed5205ebf4.png 750w,https://digital-awesome-website.s3.us-west-2.amazonaws.com/large_Promo_Video_REDI_CANNABIS_MOBILE_APP_2024_2_1_ed5205ebf4.png 1000w," sizes="100vw"></a><a href="https://apps.apple.com/us/app/redi-cannabis/id6474030105?platform=iphone">Download the app &gt;</a>&nbsp;<hr><h2>Bloom City Club (Michigan)</h2>Ever get annoyed by a clunky app that's more trouble than it's worth? Bloom City Club listened to their customers and completely revamped their old wallet app.<img src="https://digital-awesome-website.s3.us-west-2.amazonaws.com/App_9872229a3d.png" alt="App.png" srcset="https://digital-awesome-website.s3.us-west-2.amazonaws.com/thumbnail_App_9872229a3d.png 245w,https://digital-awesome-website.s3.us-west-2.amazonaws.com/small_App_9872229a3d.png 500w,https://digital-awesome-website.s3.us-west-2.amazonaws.com/medium_App_9872229a3d.png 750w,https://digital-awesome-website.s3.us-west-2.amazonaws.com/large_App_9872229a3d.png 1000w," sizes="100vw">Now, it's a sleek and branded experience with everything you need – native shopping, a rewards program to keep you coming back, and a dedicated deals page so you can snag those sweet promotions without digging through menus.<a href="https://apps.apple.com/us/app/bloom-city-club/id1608417316">Download the app &gt;</a>&nbsp;<hr><h2>Fogtown Flower Shop (Canada)</h2>This app is perfect for those who love the convenience of delivery. Order your products directly through the app and track them in real-time, so you can relax at home knowing exactly when your goodies will arrive. No more wondering when your doorbell will ring!<a href="https://youtu.be/utFS7XeEMu4?si=uYZRc389h459GKxe"><img src="https://digital-awesome-website.s3.us-west-2.amazonaws.com/Promo_Video_2024_Fogtown_Flowershop_b0dd7fd8f4.png" alt="Promo Video 2024 - Fogtown Flowershop.png" srcset="https://digital-awesome-website.s3.us-west-2.amazonaws.com/thumbnail_Promo_Video_2024_Fogtown_Flowershop_b0dd7fd8f4.png 245w,https://digital-awesome-website.s3.us-west-2.amazonaws.com/small_Promo_Video_2024_Fogtown_Flowershop_b0dd7fd8f4.png 500w,https://digital-awesome-website.s3.us-west-2.amazonaws.com/medium_Promo_Video_2024_Fogtown_Flowershop_b0dd7fd8f4.png 750w,https://digital-awesome-website.s3.us-west-2.amazonaws.com/large_Promo_Video_2024_Fogtown_Flowershop_b0dd7fd8f4.png 1000w," sizes="100vw"></a>&nbsp;<hr><h2>Hangar 420 (Washington)</h2>This app proves that you don't need a ton of bells and whistles to be successful. Hangar 420 focuses on a great user experience with e-commerce integration and a built-in platform for push notifications.<img src="https://digital-awesome-website.s3.us-west-2.amazonaws.com/App_1_acdf97561d.png" alt="App (1).png" srcset="https://digital-awesome-website.s3.us-west-2.amazonaws.com/thumbnail_App_1_acdf97561d.png 245w,https://digital-awesome-website.s3.us-west-2.amazonaws.com/small_App_1_acdf97561d.png 500w,https://digital-awesome-website.s3.us-west-2.amazonaws.com/medium_App_1_acdf97561d.png 750w,https://digital-awesome-website.s3.us-west-2.amazonaws.com/large_App_1_acdf97561d.png 1000w," sizes="100vw">This saves them money on third-party providers while keeping their regular customers informed about deals and updates. It's a win-win for both the dispensary and their loyal following.<a href="https://apps.apple.com/us/app/hangar-420/id6497793932">Download the app &gt;</a>&nbsp;<hr><h2>Cinder (Multi-state - Washington &amp; New Mexico)</h2>Running a multi-state operation? Cinder's app is a gold standard.&nbsp; Customers can use the same app across all their stores, no matter the location. See real-time inventory to ensure you get what you want, and even refer friends to earn rewards. Plus, they have a built-in blog with educational content, making them a one-stop shop for all things cannabis.<a href="https://www.youtube.com/watch?v=7F5FR7_-gts"><img src="https://digital-awesome-website.s3.us-west-2.amazonaws.com/Linked_In_2024_App_Overview_Video_1_M_1_1_5e588d52a0.png" alt="LinkedIn 2024 App Overview Video - 1M (1) (1).png" srcset="https://digital-awesome-website.s3.us-west-2.amazonaws.com/thumbnail_Linked_In_2024_App_Overview_Video_1_M_1_1_5e588d52a0.png 245w,https://digital-awesome-website.s3.us-west-2.amazonaws.com/small_Linked_In_2024_App_Overview_Video_1_M_1_1_5e588d52a0.png 500w,https://digital-awesome-website.s3.us-west-2.amazonaws.com/medium_Linked_In_2024_App_Overview_Video_1_M_1_1_5e588d52a0.png 750w,https://digital-awesome-website.s3.us-west-2.amazonaws.com/large_Linked_In_2024_App_Overview_Video_1_M_1_1_5e588d52a0.png 1000w," sizes="100vw"></a><a href="https://apps.apple.com/us/app/cinder-cannabis-redefined/id6444070359?platform=iphone">Download the app &gt;</a>&nbsp;<hr><h2>Do you want to improve your existing wallet app or launch a new one for your dispensary?</h2><a href="https://digitalawesomeapps.com/schedule-a-demo">Book a 15-minute demo &gt;</a>&nbsp;

Wallet apps are out, a new breed of cannabis mobile apps are in.&nbsp;Dispensaries across the states and Canada are upping their game with custom mobile apps that are like mini dispensaries right on your phone.&nbsp;

5 Winning Dispensary Mobile Apps in 2024

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<h2>What is DispensaryMate?</h2>DispensaryMate is Digital Awesome's powerful app management dashboard. It's an all-in-one command center that grants dispensary owners and their teams valuable tools to:Gain a 360° View of Your App's Performance: Monitor new app installs, total app sessions, achievements earned, and total orders and sales processed (weekly, monthly, semi-annually, or yearly). This comprehensive view allows you to identify areas for improvement and celebrate successes.&nbsp;Manage Your Store Information: Keep your app's store listings up-to-date with addresses, operating hours, location details, photos, and store filters and categories.&nbsp;Loyalty Achievements: Create custom achievements to boost engagement within the app. These achievements can be unlocked based on user actions, such as leaving a product review or simply signing in.&nbsp;Targeted Push Notifications:&nbsp; DispensaryMate's push notification feature allows you to send timely messages directly to your customers' phones.&nbsp; Announce new product launches, remind them about ongoing loyalty programs, or promote special offers.&nbsp; Leverage Mixpanel data to personalize these notifications based on user profiles, purchase history, and browsing behavior, making them more relevant and engaging.&nbsp;Promotions Management:&nbsp; Set up promotions by store and segment them by categories like sales, deals, discounts, and everyday specials.&nbsp; DispensaryMate provides the tools you need to create targeted promotions that resonate with your customers.&nbsp;Integrations Management:&nbsp; DispensaryMate integrates seamlessly with other software programs you use, reducing data silos and ensuring all your systems work together for smooth and efficient operations.&nbsp; The app integrates with popular providers like Dutchie, iHeartJane, Springbig, Alpine IQ, Greenbits, Onfleet, and more.&nbsp;Punch Cards Management: Create digital punch cards for the app and set your own custom rules for earning rewards.&nbsp; Define the spending amount, category of purchase, or specific actions required to redeem rewards associated with the punch card.&nbsp;Customer Management: Gain valuable insights into your customer base through DispensaryMate's customer management features.&nbsp; This includes access to customer data like name, email address, loyalty points, recent orders, punch card progress, and referral history.&nbsp; Use this information to personalize the customer experience and develop targeted marketing campaigns.&nbsp;Rewards Management: Define and activate redeemable rewards within the app.&nbsp; DispensaryMate allows you to create a customized loyalty program that incentivizes repeat business and fosters customer engagement.<hr><h2>Data-Driven Decisions for Dispensary Success</h2>Every subscription also includes access to a special analytics tool called Mixpanel.&nbsp; It tracks app interactions and other relevant metrics such as:Logins and Registrations: See how many people are signing up for your app and how they're logging in.Shopping Behavior: Find out what products people are looking at, what they abandon in their carts, and how they typically navigate your app during checkout.Product Discovery: See how people find products in your app. Are they browsing categories, searching for specific items, or relying on recommendations?Store Interactions: Track which dispensary locations are most popular and how users interact with store information like addresses, directions, and contact details.Educational Interests: Gauge customer interest in educational content within the app. This can help you identify popular cannabis topics and create informative content for your users.Loyalty Program Engagement: See how customers interact with your app's loyalty program features like points and rewards.By using Mixpanel data, you can gain valuable customer insights that will help you run a more successful dispensary.&nbsp;<h2>Conclusion</h2>Understanding your customers is paramount. DispensaryMate &amp; Mixpanel equips you with the tools and data to personalize the customer journey, optimize marketing efforts, and ultimately, cultivate a loyal following through their app.<a href="https://youtu.be/Zjt0S2_T0Y0?feature=shared"><img src="https://digital-awesome-website.s3.us-west-2.amazonaws.com/Promo_Video_REDI_CANNABIS_MOBILE_APP_2024_2_1_a05453a231.png" alt="Promo Video_REDI CANNABIS MOBILE APP 2024 (2) (1).png" srcset="https://digital-awesome-website.s3.us-west-2.amazonaws.com/thumbnail_Promo_Video_REDI_CANNABIS_MOBILE_APP_2024_2_1_a05453a231.png 245w,https://digital-awesome-website.s3.us-west-2.amazonaws.com/small_Promo_Video_REDI_CANNABIS_MOBILE_APP_2024_2_1_a05453a231.png 500w,https://digital-awesome-website.s3.us-west-2.amazonaws.com/medium_Promo_Video_REDI_CANNABIS_MOBILE_APP_2024_2_1_a05453a231.png 750w,https://digital-awesome-website.s3.us-west-2.amazonaws.com/large_Promo_Video_REDI_CANNABIS_MOBILE_APP_2024_2_1_a05453a231.png 1000w," sizes="100vw"></a>For more information, visit&nbsp;<a href="http://www.digitalawesomeapps.com">www.digitalawesomeapps.com</a> or&nbsp;<a href="https://digitalawesomeapps.com/schedule-a-demo">schedule an expert-guided consultation</a> to start building your custom mobile solution.&nbsp;

When a dispensary partners with&nbsp;<a href="https://digitalawesomeapps.com/">Digital Awesome</a> to build their custom retail app, they gain not just a beautiful app, but also ownership and control.&nbsp;Through their own DispensaryMate &amp; Mixpanel accounts, dispensaries can unlock the full potential of their app and improve store performance.

How Dispensaries Unlock Their Custom App’s Full Potential

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<hr><h2 style="margin-left:0px;">Starbucks' Secret Weapon: Self-Serve Automation</h2>Busy mornings just got a whole lot smoother for the everyday Joe. The Starbucks app was custom-built to streamline all their customers' coffee routines, allowing people to order ahead and pick up drinks in a flash. Plus, earn rewards with every purchase, unlocking delicious perks and free drinks along the way.If this technology brings in millions of revenue for Starbucks, why can't it work for you?&nbsp;<hr><h2 style="margin-left:0px;">Features to Steal (Legally) from the Green Siren</h2>Here are a few ideas for your <a href="https://www.digitalawesomeapps.com/">own dispo retail app</a>:- Remote Ordering: Let customers browse your menu, select goodies, and place the order for pick up/delivery or pay securely, all from their phone. Custom mobile solutions can now <a href="https://digitalawesomeapps.com/partners-and-integrations">integrate directly</a> with leading e-commerce softwares such as Dutchie and iHeartJane.-Order History: Make reordering easy. Customers can revisit past favorites with a tap.- Smart Recommendations: Based on purchase history, suggest new products that might tickle their taste buds (or, well, cannabinoid receptors).-Customization: Allow customers to specify preferences (like THC/CBD ratios) for a truly personalized experience.-Manage Rewards: Incentivize loyalty and have points, badges and rewards in there as well.<hr>See how Massachusetts' favorite dispensary, Redi, leveled up their game with the NEW Redi mobile app.<a href="https://youtu.be/Zjt0S2_T0Y0?feature=shared"><img src="https://digital-awesome-website.s3.us-west-2.amazonaws.com/Promo_Video_REDI_CANNABIS_MOBILE_APP_2024_2_1_a05453a231.png" alt="Promo Video_REDI CANNABIS MOBILE APP 2024 (2) (1).png" srcset="https://digital-awesome-website.s3.us-west-2.amazonaws.com/thumbnail_Promo_Video_REDI_CANNABIS_MOBILE_APP_2024_2_1_a05453a231.png 245w,https://digital-awesome-website.s3.us-west-2.amazonaws.com/small_Promo_Video_REDI_CANNABIS_MOBILE_APP_2024_2_1_a05453a231.png 500w,https://digital-awesome-website.s3.us-west-2.amazonaws.com/medium_Promo_Video_REDI_CANNABIS_MOBILE_APP_2024_2_1_a05453a231.png 750w,https://digital-awesome-website.s3.us-west-2.amazonaws.com/large_Promo_Video_REDI_CANNABIS_MOBILE_APP_2024_2_1_a05453a231.png 1000w," sizes="100vw"></a><hr><h2 style="margin-left:0px;">The Benefits: More Blazes, More Dough</h2>By replicating these features, dispensaries can:- Reduce wait times: Happy customers, happy business.- Boost sales: Convenience is simply king (or queen). Here's proof: As of the end of 2023, 31% of <a href="https://www.geekwire.com/2024/starbucks-mobile-orders-surpass-30-of-total-transactions-at-u-s-stores-for-the-first-time/">total transactions</a> at Starbucks' U.S. company-operated stores were made via the app. A new record-high from 27% in 2022 showing the growing adoption of app convenience.- Increase customer loyalty: A positive app experience builds brand affinity. Starbucks now have <a href="https://www.geekwire.com/2024/starbucks-mobile-orders-surpass-30-of-total-transactions-at-u-s-stores-for-the-first-time/">34 million loyalty members</a> accounted for nearly 60% of sales at company-operated U.S. stores in the most recent quarter.- Gather valuable data: Learn customer preferences and personalize offerings accordingly.&nbsp;<hr><h2 style="margin-left:0px;">Data-driven Marketing</h2>Dispensary owners often miss out on the valuable customer and sales data their app can offer.Use app data to gain insights into performance, transactions, and market trends. This empowers your marketing teams to create targeted mobile marketing campaigns that deliver the right message to the right customer at the right time.Targeted Mobile Marketing:- Give customers what they want: Use data to anticipate needs and avoid unnecessary phone calls.- Drive sales strategically: Send targeted promotions to boost sales of specific products using the <a href="https://digitalawesomeapps.com/blog/10-ways-to-get-the-most-out-of-your-cannabis-app-s-push-notifications">app's push notifications</a>.- Refine revenue management: Gain insights to optimize pricing and keep your bottom line healthy.- Understand your customers: Data reveals customer motivations, allowing for data-driven marketing strategies.&nbsp;<hr><h2 style="margin-left:0px;">Go Custom with Digital Awesome Apps</h2>- A seamless shopping and loyalty app integrated with leading dispensary software.- Access to DispensaryMate, our proprietary app analytics and marketing dashboard to fuel your success.The cannabis industry is rapidly evolving, and a <a href="https://digitalawesomeapps.com/">well-designed app</a> can position your dispensary as the go-to choice in your area.Let's chat and discuss how we can help you create a winning mobile app strategy.<a href="https://digitalawesomeapps.com/schedule-a-demo">Book a Demo &gt;</a>&nbsp;

<span style="background-color:rgb(255,255,255);color:rgba(0,0,0,0.9);font-family:-apple-system, system-ui, &quot;system-ui&quot;, &quot;Segoe UI&quot;, Roboto, &quot;Helvetica Neue&quot;, &quot;Fira Sans&quot;, Ubuntu, Oxygen, &quot;Oxygen Sans&quot;, Cantarell, &quot;Droid Sans&quot;, &quot;Apple Color Emoji&quot;, &quot;Segoe UI Emoji&quot;, &quot;Segoe UI Emoji&quot;, &quot;Segoe UI Symbol&quot;, &quot;Lucida Grande&quot;, Helvetica, Arial, sans-serif;">The cannabis industry is booming, but it lacks the billion-dollar app success story of giants like Starbucks. Here's how dispensaries can take a toke of inspiration and brew up their own mobile app success story.

Brews, Buds, and Lessons for Dispensaries

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<h2 style="margin-left:0px;">1. Plan Early and Get Your Deals Ready</h2>Don't wait until the last minute! Brainstorm what kind of gimmicks and deals you'd want to offer and start promoting them well in advance. Here are some ideas:<ol><li>Focus on Repeat Customers: Pick some popular, easily repeatable products and offer discounts on them. This will keep people coming back for more.</li></ol>&nbsp;<ol><li>Inventory Refresh: Take stock of what you have and decide what needs to go. Mark those items down for special 4/20 deals.</li></ol>&nbsp;<ol><li>Brand Partner Push: If you've teamed up with cool brands, promote their products during this holiday.</li></ol>Once you have your deals figured out, start promoting them on your website or app. This is like a "save the date" for your customers.The earlier you create a buzz, the better.<hr><h2 style="margin-left:0px;">2. Choose Your Marketing Battleground Wisely</h2>Sure, you can blast your deals everywhere, but this year, try focusing on channels that give you the biggest bang for your buck. Here's why:<ul><li>Moving to Your Own Turf: Instead of spending a ton on listings everywhere, try getting people to use your website or <a href="https://digitalawesomeapps.com/">dispensary's retail mobile app</a>. This way, you keep more of the profits and can focus on building loyalty directly with your customers.</li></ul>&nbsp;<ul><li>Loyalty is Key: When people use your app or website, you can keep them coming back. You can offer <a href="https://www.linkedin.com/pulse/tired-same-old-loyalty-grind-level-rzrjc/?trackingId=CZmE6xPsQW6VNYf6KOVaow%3D%3D">special loyalty programs</a> and deals that can't be found anywhere else.</li></ul>&nbsp;<ul><li>No More Price Wars: Once people are in your ecosystem, they're less likely to compare prices with other stores. You can focus on offering the best selection and service, not the cheapest prices.</li></ul><hr><h2 style="margin-left:0px;">SMS Marketing: Stop Texting Nightmares</h2>Now, let's talk SMS marketing.Text messages are a great way to reach your customers directly, but traditional SMS campaigns can be a real drag.<ul><li>Delivery drama: Carriers often block messages with links, so yours might not even get delivered.</li></ul>&nbsp;<ul><li>Click-through woes: Even if people receive your text, they might not be interested in clicking a link.</li></ul>&nbsp;So, what are your options?<ul><li>Ditch the links: Instead of traditional routes, consider <a href="https://www.happycabbage.io/">native SMS campaigns</a> or unlimited <a href="https://digitalawesomeapps.com/">push notifications</a> from your own dispensary app. These methods have higher delivery rates.</li></ul>&nbsp;<ul><li>Keep it short and sweet: People are more likely to read clear, concise messages. Get creative and use emojis to make your message stand out.</li></ul>&nbsp;<ul><li>Create a sense of urgency: Highlight exclusive deals or limited-time offers to grab attention.</li></ul>&nbsp;<ul><li>Tell them what to do: Include a clear call to action, whether it's visiting your <a href="https://digitalawesomeapps.com/blog/24-reasons-to-get-a-cannabis-mobile-app-this-2024-1">retail app</a>, website, or calling your store.</li></ul><hr><h2 style="margin-left:0px;">3. Be Fun and Strategic with Marketing</h2>If you have a <a href="https://www.youtube.com/watch?v=Zjt0S2_T0Y0">killer mobile app</a> with shopping and loyalty features, you can really maximize 4/20.Here are some fun ideas:<ul><li>Tease Your Deals: Send push notifications with exclusive offers, like "Pre-rolls for just $X on 4/20!". Target these messages to the right people for even more impact.</li></ul>&nbsp;<ul><li>Tiered Achievements &amp; Digital Punch Cards: Watch how <a href="https://tryredi.com/">Redi</a> in Massachusetts are upping their game in customer loyalty with gamified rewards below.</li></ul><a href="https://youtu.be/Zjt0S2_T0Y0?feature=shared"><img src="https://digital-awesome-website.s3.us-west-2.amazonaws.com/Promo_Video_REDI_CANNABIS_MOBILE_APP_2024_2_1_a05453a231.png" alt="Promo Video_REDI CANNABIS MOBILE APP 2024 (2) (1).png" srcset="https://digital-awesome-website.s3.us-west-2.amazonaws.com/thumbnail_Promo_Video_REDI_CANNABIS_MOBILE_APP_2024_2_1_a05453a231.png 245w,https://digital-awesome-website.s3.us-west-2.amazonaws.com/small_Promo_Video_REDI_CANNABIS_MOBILE_APP_2024_2_1_a05453a231.png 500w,https://digital-awesome-website.s3.us-west-2.amazonaws.com/medium_Promo_Video_REDI_CANNABIS_MOBILE_APP_2024_2_1_a05453a231.png 750w,https://digital-awesome-website.s3.us-west-2.amazonaws.com/large_Promo_Video_REDI_CANNABIS_MOBILE_APP_2024_2_1_a05453a231.png 1000w," sizes="100vw"></a>&nbsp;<ul><li>Flash Sales: Set time-limited offers within your app to create a sense of urgency and boost sales.</li></ul>&nbsp;<ul><li>Target the Competition: Don't let customers wander! Send push notifications to people who are near your competitors' stores using <a href="https://digitalawesomeapps.com/blog/next-level-dispensary-marketing-geofencing-in-mobile-apps">geofencing capabilities</a>. Remind them why you're the best option.</li></ul>These are just a few ideas to get you started.With a little planning and creativity, you can make this 4/20 a huge success for your dispensary!<hr><h2 style="margin-left:0px;">Shop, Connect, Repeat: The Retail App Powering Loyal Customers</h2><a href="https://youtu.be/bULzQR0qsBw?feature=shared"><img src="https://digital-awesome-website.s3.us-west-2.amazonaws.com/Linked_In_2024_App_Overview_Video_1_M_1_1_6070405a36.png" alt="LinkedIn 2024 App Overview Video - 1M (1) (1).png" srcset="https://digital-awesome-website.s3.us-west-2.amazonaws.com/thumbnail_Linked_In_2024_App_Overview_Video_1_M_1_1_6070405a36.png 245w,https://digital-awesome-website.s3.us-west-2.amazonaws.com/small_Linked_In_2024_App_Overview_Video_1_M_1_1_6070405a36.png 500w,https://digital-awesome-website.s3.us-west-2.amazonaws.com/medium_Linked_In_2024_App_Overview_Video_1_M_1_1_6070405a36.png 750w,https://digital-awesome-website.s3.us-west-2.amazonaws.com/large_Linked_In_2024_App_Overview_Video_1_M_1_1_6070405a36.png 1000w," sizes="100vw"></a>For pricing inquiries, <a href="https://digitalawesomeapps.com/schedule-a-demo">book a demo</a>.

4/20 is right around the corner, and it's gonna be a big one.&nbsp;To make sure you grab a slice of the pie, we've got some tips to get you started.

Start Planning Your 4/20 Marketing Strategy

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&nbsp;Here are some strategies to try:<h2 style="margin-left:0px;">1. Introduce Microinteractions</h2>These are small animations that make routine tasks feel special. For example, if you have a retail app, awarding badges for achieving specific goals can make customers feel accomplished and engaged.<img src="https://digital-awesome-website.s3.us-west-2.amazonaws.com/micro_interactions_aad7fc4fb8.gif" alt="micro interactions.gif" srcset="https://digital-awesome-website.s3.us-west-2.amazonaws.com/thumbnail_micro_interactions_aad7fc4fb8.gif 186w,https://digital-awesome-website.s3.us-west-2.amazonaws.com/small_micro_interactions_aad7fc4fb8.gif 500w,https://digital-awesome-website.s3.us-west-2.amazonaws.com/medium_micro_interactions_aad7fc4fb8.gif 750w," sizes="100vw">&nbsp;<h2>2. Reflect Brand Culture Through Staff</h2>Your staff is the face of your brand. Ensuring they provide excellent customer service in a way that captures your brand's core values, can significantly improve customer retention. Remember, 65% of customers don’t return after experiencing poor customer service.&nbsp;<img src="https://digital-awesome-website.s3.us-west-2.amazonaws.com/superstore_d9863e7da9.gif" alt="superstore.gif" srcset="https://digital-awesome-website.s3.us-west-2.amazonaws.com/thumbnail_superstore_d9863e7da9.gif 245w," sizes="100vw">&nbsp;<h2>3. Retain High-Performing Budtenders</h2>Your people are your most valuable business asset. Invest in their growth, wellness, and motivation to cater to your regulars. Budtenders hold significant sway over purchase decisions and cultivate valuable relationships with customers. Once such relationships are formed, customers often follow their trusted budtenders due to faith in their expertise and personal connections. Treat them with respect, provide a long-term vision within the company.<img src="https://digital-awesome-website.s3.us-west-2.amazonaws.com/homer_e3a52a47c9.gif" alt="homer.gif" srcset="https://digital-awesome-website.s3.us-west-2.amazonaws.com/thumbnail_homer_e3a52a47c9.gif 207w," sizes="100vw">&nbsp;<h2 style="margin-left:0px;">4. Foster a Sense of Community</h2>People inherently seek a sense of belonging. So just like Nike's strategy, create an ecosystem where customers can enjoy exclusive benefits and engage in activities that cater to their interests.&nbsp;Nike's membership program offers exclusive benefits like sales, free returns, and access to specialized apps - the Nike shopping app, Nike Run Club for runners, Nike Training app for fitness enthusiasts, and SNKRS app for sneakerheads. All these cater to their specific interests, nurtured by the brand through events, free app services, special deals, guides, and other resources that support their Nike lifestyle.<img src="https://digital-awesome-website.s3.us-west-2.amazonaws.com/belong_afa001a4aa.gif" alt="belong.gif" srcset="https://digital-awesome-website.s3.us-west-2.amazonaws.com/thumbnail_belong_afa001a4aa.gif 245w," sizes="100vw">Cannabis brands can replicate this strategy by driving in-store traffic and social media followers to their own mobile community. Through a custom mobile app, dispensaries can keep members engaged in one place, offering a blend of shopping, education, loyalty, and engaging experiences right from their phones.<img src="https://digital-awesome-website.s3.us-west-2.amazonaws.com/Locals_be98982590.png" alt="Locals.png" srcset="https://digital-awesome-website.s3.us-west-2.amazonaws.com/thumbnail_Locals_be98982590.png 245w,https://digital-awesome-website.s3.us-west-2.amazonaws.com/small_Locals_be98982590.png 500w,https://digital-awesome-website.s3.us-west-2.amazonaws.com/medium_Locals_be98982590.png 750w,https://digital-awesome-website.s3.us-west-2.amazonaws.com/large_Locals_be98982590.png 1000w," sizes="100vw">&nbsp;<h2>5. Brand for a Cause</h2>Supporting a cause not only generates good PR but also strengthens the bond between your brand and customers, inspiring loyalty.<img src="https://digital-awesome-website.s3.us-west-2.amazonaws.com/giphy_1_63b141a3c6.gif" alt="giphy (1).gif" srcset="https://digital-awesome-website.s3.us-west-2.amazonaws.com/thumbnail_giphy_1_63b141a3c6.gif 245w," sizes="100vw">To sum it up, while promotions can attract customers, focusing on value, improved customer experience, and community-building ensures not only their return but also their continued support throughout your dispensary's growth.<hr><h2 style="margin-left:0px;">Explore our latest custom builds:</h2><h2 style="margin-left:0px;">Doja</h2>Experience added convenience with integrated shopping and rewards at Michigan's 24-hour dispensary. Easily pick up goods and redeem rewards with integration with DutchiePlus &amp; Springbig. <a href="https://apps.apple.com/us/app/doja-cannabis/id6477321209?platform=iphone">Download the app here</a>.<img src="https://digital-awesome-website.s3.us-west-2.amazonaws.com/1_1e07a16350.png" alt="1.png" srcset="https://digital-awesome-website.s3.us-west-2.amazonaws.com/thumbnail_1_1e07a16350.png 156w,https://digital-awesome-website.s3.us-west-2.amazonaws.com/small_1_1e07a16350.png 500w,https://digital-awesome-website.s3.us-west-2.amazonaws.com/medium_1_1e07a16350.png 750w,https://digital-awesome-website.s3.us-west-2.amazonaws.com/large_1_1e07a16350.png 1000w," sizes="100vw"><hr><h2 style="margin-left:0px;">Locals Canna House</h2>Experience seamless in-app shopping in Spokane Valley, WA. App integrates with DutchiePlus &amp; Springbig. <a href="https://apps.apple.com/us/app/locals-canna-house/id6446124261?platform=iphone">Download the app here.</a> &nbsp;<img src="https://digital-awesome-website.s3.us-west-2.amazonaws.com/3_f7fa3d0207.png" alt="3.png" srcset="https://digital-awesome-website.s3.us-west-2.amazonaws.com/thumbnail_3_f7fa3d0207.png 156w,https://digital-awesome-website.s3.us-west-2.amazonaws.com/small_3_f7fa3d0207.png 500w,https://digital-awesome-website.s3.us-west-2.amazonaws.com/medium_3_f7fa3d0207.png 750w,https://digital-awesome-website.s3.us-west-2.amazonaws.com/large_3_f7fa3d0207.png 1000w," sizes="100vw"><hr><h2 style="margin-left:0px;">The New Amsterdam</h2>Now enjoy in-app shopping at all 3 locations in Portland, Kerby, and Lakeview. Integrated with DutchiePlus &amp; Springbig. <a href="https://apps.apple.com/us/app/the-new-amsterdam/id6471359331?platform=iphone">Download the app here</a>.<img src="https://digital-awesome-website.s3.us-west-2.amazonaws.com/2_01e490ecf8.png" alt="2.png" srcset="https://digital-awesome-website.s3.us-west-2.amazonaws.com/thumbnail_2_01e490ecf8.png 156w,https://digital-awesome-website.s3.us-west-2.amazonaws.com/small_2_01e490ecf8.png 500w,https://digital-awesome-website.s3.us-west-2.amazonaws.com/medium_2_01e490ecf8.png 750w,https://digital-awesome-website.s3.us-west-2.amazonaws.com/large_2_01e490ecf8.png 1000w," sizes="100vw"><hr><h2 style="margin-left:0px;">Launch your own custom mobile app in 60-90 days</h2>Imagine shopping with a touch of fun, right at your fingertips - that's the power of a fully branded mobile app. The app is complete with full integrations, customized UI/UX, its own marketing and analytics dashboard, and unlimited upgrades.<a href="https://digitalawesomeapps.com/schedule-a-demo">Book a demo</a> or visit <a href="http://www.digitalawesomeapps.com/">www.digitalawesomeapps.com</a> to learn more.&nbsp;<hr>Disclaimer: Tips, advice, and insights provided on this blog are intended for informational purposes only and should be considered as recommendations and/or market news. Readers should conduct their own due diligence and ensure compliance with federal and state laws before making any business &amp; marketing decisions pertaining to their own dispensaries and promotional channels. Digital Awesome will not be held liable for any damages or penalties incurred as a result of following the advice or information presented in this blog.&nbsp;

Promotions aren't the only way to enhance customer loyalty. Many consumers value their experiences with brands and the benefits they get from your products.&nbsp;So, how can cannabis dispensaries foster customer relationships without constantly offering discounts and driving profits into the ground?&nbsp;

Retaining Customers Beyond Promotions

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Here are five strategies to make your dispensary marketing pop:<h2 style="margin-left:0px;">1. Elevate Your Branding</h2><img src="https://digital-awesome-website.s3.us-west-2.amazonaws.com/Branding_2_f4a4544059.png" alt="Branding (2).png" srcset="https://digital-awesome-website.s3.us-west-2.amazonaws.com/thumbnail_Branding_2_f4a4544059.png 245w,https://digital-awesome-website.s3.us-west-2.amazonaws.com/small_Branding_2_f4a4544059.png 500w,https://digital-awesome-website.s3.us-west-2.amazonaws.com/medium_Branding_2_f4a4544059.png 750w,https://digital-awesome-website.s3.us-west-2.amazonaws.com/large_Branding_2_f4a4544059.png 1000w," sizes="100vw">Branding goes beyond a slick logo or stylish store layout. It's about embodying your core values and what distinguishes you. Clearly define what your brand stands for, the causes you champion, and your competitive edge, consistently sharing these narratives and concepts with your customers.Ensure that your brand visually and narratively reflects across all aspects of your marijuana business, from your staff and service, product offers, charity programs, to your online presence, to provide customers with a fully branded experience that they'd always remember.<hr><h2 style="margin-left:0px;">2. Be Newbie Friendly</h2>Many folks are curious about cannabis but may feel daunted by their lack of knowledge.&nbsp;Make your store and online sales channels beginner-friendly with clear visual guides, easy-to-understand categories based on desired effects, and educational content.&nbsp;<img src="https://digital-awesome-website.s3.us-west-2.amazonaws.com/Branding_2228cd544d.png" alt="Branding.png" srcset="https://digital-awesome-website.s3.us-west-2.amazonaws.com/thumbnail_Branding_2228cd544d.png 245w,https://digital-awesome-website.s3.us-west-2.amazonaws.com/small_Branding_2228cd544d.png 500w,https://digital-awesome-website.s3.us-west-2.amazonaws.com/medium_Branding_2228cd544d.png 750w,https://digital-awesome-website.s3.us-west-2.amazonaws.com/large_Branding_2228cd544d.png 1000w," sizes="100vw"><span style="color:rgba(0,0,0,0.9);font-family:-apple-system, system-ui, &quot;system-ui&quot;, &quot;Segoe UI&quot;, Roboto, &quot;Helvetica Neue&quot;, &quot;Fira Sans&quot;, Ubuntu, Oxygen, &quot;Oxygen Sans&quot;, Cantarell, &quot;Droid Sans&quot;, &quot;Apple Color Emoji&quot;, &quot;Segoe UI Emoji&quot;, &quot;Segoe UI Emoji&quot;, &quot;Segoe UI Symbol&quot;, &quot;Lucida Grande&quot;, Helvetica, Arial, sans-serif;">In-store, train your Budtenders to be welcoming and knowledgeable, able to offer amazing service. Digitally, consider using technologies like a <a href="https://digitalawesomeapps.com/">dispensary mobile app</a><span style="color:rgba(0,0,0,0.9);font-family:-apple-system, system-ui, &quot;system-ui&quot;, &quot;Segoe UI&quot;, Roboto, &quot;Helvetica Neue&quot;, &quot;Fira Sans&quot;, Ubuntu, Oxygen, &quot;Oxygen Sans&quot;, Cantarell, &quot;Droid Sans&quot;, &quot;Apple Color Emoji&quot;, &quot;Segoe UI Emoji&quot;, &quot;Segoe UI Emoji&quot;, &quot;Segoe UI Symbol&quot;, &quot;Lucida Grande&quot;, Helvetica, Arial, sans-serif;"> with product suggestions, chat features for pre-visit consultations, and educational blog pages. The goal is to empower customers (of all levels) to make informed decisions, and allow them to do so in the most comfortable way possible.<hr><h2 style="margin-left:0px;">3. Dare to Be Different</h2>Stand out from the crowd by offering a <a href="https://digitalawesomeapps.com/">one-stop-shop mobile app</a>. Customers should be able to shop, track points, redeem rewards, review products, and enjoy a smooth user experience all in one place.&nbsp;<img src="https://digital-awesome-website.s3.us-west-2.amazonaws.com/Branding_4_b2e8b7f0be.png" alt="Branding (4).png" srcset="https://digital-awesome-website.s3.us-west-2.amazonaws.com/thumbnail_Branding_4_b2e8b7f0be.png 245w,https://digital-awesome-website.s3.us-west-2.amazonaws.com/small_Branding_4_b2e8b7f0be.png 500w,https://digital-awesome-website.s3.us-west-2.amazonaws.com/medium_Branding_4_b2e8b7f0be.png 750w,https://digital-awesome-website.s3.us-west-2.amazonaws.com/large_Branding_4_b2e8b7f0be.png 1000w," sizes="100vw"><span style="color:rgba(0,0,0,0.9);font-family:-apple-system, system-ui, &quot;system-ui&quot;, &quot;Segoe UI&quot;, Roboto, &quot;Helvetica Neue&quot;, &quot;Fira Sans&quot;, Ubuntu, Oxygen, &quot;Oxygen Sans&quot;, Cantarell, &quot;Droid Sans&quot;, &quot;Apple Color Emoji&quot;, &quot;Segoe UI Emoji&quot;, &quot;Segoe UI Emoji&quot;, &quot;Segoe UI Symbol&quot;, &quot;Lucida Grande&quot;, Helvetica, Arial, sans-serif;">A <a href="https://digitalawesomeapps.com/">custom app with fully branded design</a><span style="color:rgba(0,0,0,0.9);font-family:-apple-system, system-ui, &quot;system-ui&quot;, &quot;Segoe UI&quot;, Roboto, &quot;Helvetica Neue&quot;, &quot;Fira Sans&quot;, Ubuntu, Oxygen, &quot;Oxygen Sans&quot;, Cantarell, &quot;Droid Sans&quot;, &quot;Apple Color Emoji&quot;, &quot;Segoe UI Emoji&quot;, &quot;Segoe UI Emoji&quot;, &quot;Segoe UI Symbol&quot;, &quot;Lucida Grande&quot;, Helvetica, Arial, sans-serif;">, integration with your existing cannabis e-commerce and rewards platforms, and marketing and analytics dashboard can all help to elevate your dispensary. For more information, book a demo with <a href="https://digitalawesomeapps.com/">Digital Awesome</a><span style="color:rgba(0,0,0,0.9);font-family:-apple-system, system-ui, &quot;system-ui&quot;, &quot;Segoe UI&quot;, Roboto, &quot;Helvetica Neue&quot;, &quot;Fira Sans&quot;, Ubuntu, Oxygen, &quot;Oxygen Sans&quot;, Cantarell, &quot;Droid Sans&quot;, &quot;Apple Color Emoji&quot;, &quot;Segoe UI Emoji&quot;, &quot;Segoe UI Emoji&quot;, &quot;Segoe UI Symbol&quot;, &quot;Lucida Grande&quot;, Helvetica, Arial, sans-serif;">.<hr><h2 style="margin-left:0px;">4. Hook Your Customers with Dopamine-Boosting Loyalty Programs</h2>Make shopping at your dispensary fun and satisfying. Reward customers for meeting minimum spend requirements and give achievement badges for referrals or product reviews.&nbsp;<img src="https://digital-awesome-website.s3.us-west-2.amazonaws.com/Branding_3_a1cf64bcd6.png" alt="Branding (3).png" srcset="https://digital-awesome-website.s3.us-west-2.amazonaws.com/thumbnail_Branding_3_a1cf64bcd6.png 245w,https://digital-awesome-website.s3.us-west-2.amazonaws.com/small_Branding_3_a1cf64bcd6.png 500w,https://digital-awesome-website.s3.us-west-2.amazonaws.com/medium_Branding_3_a1cf64bcd6.png 750w,https://digital-awesome-website.s3.us-west-2.amazonaws.com/large_Branding_3_a1cf64bcd6.png 1000w," sizes="100vw"><span style="color:rgba(0,0,0,0.9);font-family:-apple-system, system-ui, &quot;system-ui&quot;, &quot;Segoe UI&quot;, Roboto, &quot;Helvetica Neue&quot;, &quot;Fira Sans&quot;, Ubuntu, Oxygen, &quot;Oxygen Sans&quot;, Cantarell, &quot;Droid Sans&quot;, &quot;Apple Color Emoji&quot;, &quot;Segoe UI Emoji&quot;, &quot;Segoe UI Emoji&quot;, &quot;Segoe UI Symbol&quot;, &quot;Lucida Grande&quot;, Helvetica, Arial, sans-serif;">Engage them with fun goals and exciting rewards like app badges, merchandise, points, or a digital punch card. This not only eliminates tracking hassles for your Budtenders but also makes it easy to redeem rewards more conveniently.<hr><h2 style="margin-left:0px;">5. Stay Authentic and Value-Driven</h2>While increasing customer spending is the ultimate goal of any business, remember that your customers are people just like you who crave connection, belonging, and satisfaction. Be a brand that genuinely cares about its community. Enhance your loyalty program, host community events, and provide heartfelt and comfortable service for unbeatable value.<img src="https://digital-awesome-website.s3.us-west-2.amazonaws.com/Branding_5_9e4228b01f.png" alt="Branding (5).png" srcset="https://digital-awesome-website.s3.us-west-2.amazonaws.com/thumbnail_Branding_5_9e4228b01f.png 245w,https://digital-awesome-website.s3.us-west-2.amazonaws.com/small_Branding_5_9e4228b01f.png 500w,https://digital-awesome-website.s3.us-west-2.amazonaws.com/medium_Branding_5_9e4228b01f.png 750w,https://digital-awesome-website.s3.us-west-2.amazonaws.com/large_Branding_5_9e4228b01f.png 1000w," sizes="100vw">When you create a store experience that fosters connection and continuously adds value to your customers' lives, you'll always be top of mind.<span style="color:rgba(0,0,0,0.9);font-family:-apple-system, system-ui, &quot;system-ui&quot;, &quot;Segoe UI&quot;, Roboto, &quot;Helvetica Neue&quot;, &quot;Fira Sans&quot;, Ubuntu, Oxygen, &quot;Oxygen Sans&quot;, Cantarell, &quot;Droid Sans&quot;, &quot;Apple Color Emoji&quot;, &quot;Segoe UI Emoji&quot;, &quot;Segoe UI Emoji&quot;, &quot;Segoe UI Symbol&quot;, &quot;Lucida Grande&quot;, Helvetica, Arial, sans-serif;">In a nutshell, there are countless ways to make your dispensary stand out, but focusing on fostering quality interactions with your community can truly make a difference.<hr><h2>Explore Our Latest App Release: The New Amsterdam Cannabis Mobile App</h2><a href="https://apps.apple.com/us/app/the-new-amsterdam/id6471359331"><img src="https://digital-awesome-website.s3.us-west-2.amazonaws.com/NEW_AMSTERDAM_8ef336b64a.png" alt="New Amsterdam Mobile App by Digital Awesome" srcset="https://digital-awesome-website.s3.us-west-2.amazonaws.com/thumbnail_NEW_AMSTERDAM_8ef336b64a.png 245w,https://digital-awesome-website.s3.us-west-2.amazonaws.com/small_NEW_AMSTERDAM_8ef336b64a.png 500w,https://digital-awesome-website.s3.us-west-2.amazonaws.com/medium_NEW_AMSTERDAM_8ef336b64a.png 750w,https://digital-awesome-website.s3.us-west-2.amazonaws.com/large_NEW_AMSTERDAM_8ef336b64a.png 1000w," sizes="100vw"></a><a href="https://digitalawesomeapps.com/schedule-a-demo">Book a demo</a><span style="color:rgba(0,0,0,0.9);font-family:-apple-system, system-ui, &quot;system-ui&quot;, &quot;Segoe UI&quot;, Roboto, &quot;Helvetica Neue&quot;, &quot;Fira Sans&quot;, Ubuntu, Oxygen, &quot;Oxygen Sans&quot;, Cantarell, &quot;Droid Sans&quot;, &quot;Apple Color Emoji&quot;, &quot;Segoe UI Emoji&quot;, &quot;Segoe UI Emoji&quot;, &quot;Segoe UI Symbol&quot;, &quot;Lucida Grande&quot;, Helvetica, Arial, sans-serif;"> to learn how to get one for your dispensary.

As of the start of the year, <a href="https://www.cannabiz.media/blog/cannacurio-87-dispensary-and-retailer-2023-year-end-leaderboard">12,156 marijuana dispensaries</a> are vying for customers' attention. That's not even counting the shadowy competitors from the black market who are nibbling at your potential market share.&nbsp;So, how can your dispensary stand out and attract a loyal customer base? What will make your target market sit up and take notice?

SOS! How Do I Make My Dispensary Stand Out?

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<h2 style="margin-left:0px;">So what's a True Native Mobile App?</h2>Native mobile apps are made specifically for one platform (like iOS or Android) using platform-accepted programming languages. They're directly connected to the software on your device, including the software you use to carry out your business such as e-commerce, POS and loyalty software. This makes the experience smoother and more intuitive.For example, a true native shopping app like <a href="https://digitalawesomeapps.com/projects/cinder-cannabis-app">Cinder's</a> would let users browse products, add them to a cart, and checkout, all within the app itself. The shopping and loyalty functions are a core part of the app, making for a frictionless experience just like how you would order coffee and interact with an app like Starbucks' or Walmart's.<hr><h2 style="margin-left:0px;">Types of Cannabis Apps Available</h2>Lots of dispensaries have wallet apps for managing rewards, often with links to their websites. There are also webview apps that show web pages in the app. But these apps don't make buying things easy, which is a letdown for users.<hr><h2 style="margin-left:0px;">Benefits of True Native Mobile Apps</h2>Speed and Performance: Real native cannabis apps work faster and respond better because they're directly linked to your device's system. All functions are hardwired into your app ensuring each functionality perform at its best.User Experience: They're smoother and more customized for your dispensary, unlike webview apps that just show a website or apps that send you to a mobile browser. Native mobile apps can be directly integrated with your e-com, POS and rewards providers making every transaction a breeze.Features and Options: Real native apps can use all your device's features, like push notifications, camera, and GPS, making them more useful.<hr><h2 style="margin-left:0px;">Get a Better App for Your Cannabis Business</h2><a href="https://digitalawesomeapps.com/">Digital Awesome</a> builds custom native mobile apps for dispensaries, combining shopping, rewards, and marketing to elevate your competitive edge. Serving over 60 locations for leading dispensaries in the US and Canada, the custom app is designed to convert casual shoppers into avid regulars.<a href="https://digitalawesomeapps.com/schedule-a-demo">Book a demo</a> to learn more and take your cannabis app to the next level.<hr><h2 style="margin-left:0px;">Explore our Latest Release</h2><a href="https://apps.apple.com/app/id6471359331"><img src="https://digital-awesome-website.s3.us-west-2.amazonaws.com/NEW_AMSTERDAM_8ef336b64a.png" alt="New Amsterdam Mobile App by Digital Awesome" srcset="https://digital-awesome-website.s3.us-west-2.amazonaws.com/thumbnail_NEW_AMSTERDAM_8ef336b64a.png 245w,https://digital-awesome-website.s3.us-west-2.amazonaws.com/small_NEW_AMSTERDAM_8ef336b64a.png 500w,https://digital-awesome-website.s3.us-west-2.amazonaws.com/medium_NEW_AMSTERDAM_8ef336b64a.png 750w,https://digital-awesome-website.s3.us-west-2.amazonaws.com/large_NEW_AMSTERDAM_8ef336b64a.png 1000w," sizes="100vw"></a>

In the cannabis industry, there's confusion about what a "native mobile app" really means.Many apps in the market allow you to create a profile and track points, but when it comes to buying cannabis, they often just send you to a mobile website, inside or outside the app. This isn't what a true native app should do, and it doesn't help dispensaries sell as much as they could.&nbsp;

Is Your Cannabis Mobile App Truly Native?

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Achievements

&nbsp;We could hit you with data about how loyalty programs boost sales and engage customers, but let's be real - the fact that you're probably racking up stars on your Starbucks app says it all.&nbsp;But, just for kicks, did you know loyalty program members spend an average of $134 compared to $89 by non-members?&nbsp;People love feeling valued and rewarded for their business. With a solid rewards program, you're not only building stronger customer relationships (hello, repeat sales), but you're also boosting your brand image and visibility.Now, before we dive into how you can supercharge your loyalty program, let's chat about the different types of rewards programs out there:Check-in BonusA visit-based incentive program where a customer can enter their mobile number or email and the program tracks their visits. They can earn bonuses for every few visits or depending on set conditions.Referral ProgramsWant to tap into your customers' network of pals? Referral programs use unique codes for online purchasing or a physical voucher at the checkout.Cash Back PointsA big hit with dispensaries, where customers earn reward points for every dollar spent. These points can then be redeemed on the website or in-store for their next purchase.Tiered RewardsThink of this as a long-term loyalty game, where customers can unlock different levels over time. It's a great way to build customer loyalty and engagement.Loyalty CardThis is your typical retail punch card. For every visit or spend, it will be registered digitally or recorded on the store’s point-of-sale system. More visits equate to more points that they can spend at the shop further down the line. These reward types are the most commonly-used programs for dispensaries and the retail industry. With that said, hundreds of thousands of brands are doing the same thing. Your customers can sign-up for every loyalty program out there and reap benefits as they please, thus potentially leaving your dispensary out to dry.&nbsp;&nbsp;So, the question is, "How do I make my cannabis loyalty program stand out?"&nbsp;Take a page from Starbucks' playbook. They combined traditional tactics with innovation, delivering their program through a killer app and dominating the coffee industry. They also paired their app with an omnichannel retention marketing strategy.Want to follow in their footsteps? That's where <a href="https://digitalawesomeapps.com/">Digital Awesome</a> comes in. We develop a <a href="https://digitalawesomeapps.com/">custom cannabis dispensary app solution</a> that not only offers your customers a unique shopping experience but also takes your brand to the next level. It's all about building deep and meaningful relationships with your customers.Our <a href="https://digitalawesomeapps.com/">custom dispensary app</a> can enhance your existing cannabis rewards program or create a new one tailored to your brand and business strategy.&nbsp;<img src="https://digital-awesome-website.s3.us-west-2.amazonaws.com/cinder_image_preview_8552cf34a1.png" alt="cinder_image_preview.png" srcset="https://digital-awesome-website.s3.us-west-2.amazonaws.com/thumbnail_cinder_image_preview_8552cf34a1.png 245w,https://digital-awesome-website.s3.us-west-2.amazonaws.com/small_cinder_image_preview_8552cf34a1.png 500w,https://digital-awesome-website.s3.us-west-2.amazonaws.com/medium_cinder_image_preview_8552cf34a1.png 750w,https://digital-awesome-website.s3.us-west-2.amazonaws.com/large_cinder_image_preview_8552cf34a1.png 1000w," sizes="100vw"><hr>3 Ways To Boost Your Loyalty Efforts:&nbsp;Tip #1: Incorporate Milestones &amp; AchievementsAn app tailored to your business isn't just smart - it's a milestone-achieving machine. It sets targets based on your goals, tracks customer purchases, and when they hit that milestone? They're showered with rewards and bonuses. And guess what? Your staff can chill - the app does all the heavy lifting.&nbsp;&nbsp;<blockquote>Related:&nbsp;<a href="https://digitalawesomeapps.com/blog/white-label-cannabis-dispensary-apps-still-a-yay-or-now-a-nay">White Label Cannabis Dispensary Apps vs Custom Cannabis Apps</a><a href="https://digitalawesomeapps.com/blog/how-dispensaries-can-outshine-their-competitors">5 Ways Dispensaries Can Outshine Their Competitors</a><a href="https://digitalawesomeapps.com/blog/next-level-dispensary-marketing-geofencing-in-mobile-apps">Next-Level Dispensary Marketing: Geofencing in Mobile Apps</a></blockquote>&nbsp;Tip #2: Personalize The Shopping Experience For Your Loyal CustomersImagine a profile so personalized it knows your customers better than they know themselves. That's what an app can do. It suggests upsells and recommendations based on shopping habits, making every purchase feel like a curated experience.And the personalization doesn't stop there. Push notifications can be tailored using real-time data from the app, ensuring your deals reach the right people at the right time.&nbsp;<blockquote>Read: <a href="https://digitalawesomeapps.com/blog/the-power-of-personalization-in-cannabis-retail-its-benefits-in-recreational-cannabis-businesses">The Power of Personalization in Cannabis Retail: Its Benefits in Recreational Marijuana Businesses</a></blockquote> Tip #3: Leverage Location-Based TacticsYour app knows where your customers are, and you can use this to reel them in with location-based promotions. Need to boost sales at a particular store? Want to attract more members in a certain area? Use the app's push notification feature to promote location-specific offers. This way, you can zero in on potential shoppers in a specific area and drive revenue where it's needed most. An epic example of this campaign would be&nbsp;<a href="https://www.marketingdive.com/news/burger-king-whopper-detour-mobile-marketer-awards/566224/">Burger King’s Whopper Detour</a> in 2018.&nbsp; There you have it! May these loyalty tactics encourage you to&nbsp;go mobile. And with competition on the rise, we bet your bottom dollar, your dispensary is going to need it.&nbsp;<a href="https://digitalawesomeapps.com/schedule-a-demo">Schedule a Cannabis App Demo&nbsp;</a>&nbsp;Explore our latest release:<a href="https://digitalawesomeapps.com/projects"><img src="https://digital-awesome-website.s3.us-west-2.amazonaws.com/diamond_cannabis_image_preview_3b27e48cc2.png" alt="diamond_cannabis_image_preview.png" srcset="https://digital-awesome-website.s3.us-west-2.amazonaws.com/thumbnail_diamond_cannabis_image_preview_3b27e48cc2.png 245w,https://digital-awesome-website.s3.us-west-2.amazonaws.com/small_diamond_cannabis_image_preview_3b27e48cc2.png 500w,https://digital-awesome-website.s3.us-west-2.amazonaws.com/medium_diamond_cannabis_image_preview_3b27e48cc2.png 750w,https://digital-awesome-website.s3.us-west-2.amazonaws.com/large_diamond_cannabis_image_preview_3b27e48cc2.png 1000w," sizes="100vw"></a> &nbsp;

Rewarding your regulars should be a norm for legal pot shop owners. Without it, you run the risk of your customers looking elsewhere for their favorite products. Whether you’re using the traditional loyalty punch card or using a digital platform to carry it out, it’s a vital component of your cannabis business.

3 Strategies to Supercharge Your Cannabis Loyalty Efforts

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&nbsp;<h2 style="margin-left:0px;">1. Americans spend an average of 4.34 Hours per day on their mobile phones</h2>On average, Americans dedicate roughly 4.34 hours each day to using their mobile phones, over half of a typical work day. This extensive use is largely driven by activities such as streaming, shopping, gaming, and social media consumption.<img src="https://digital-awesome-website.s3.us-west-2.amazonaws.com/Screenshot_2024_01_20_at_9_16_23_AM_61487d0617.png" alt="Screenshot 2024-01-20 at 9.16.23 AM.png" srcset="https://digital-awesome-website.s3.us-west-2.amazonaws.com/thumbnail_Screenshot_2024_01_20_at_9_16_23_AM_61487d0617.png 164w,https://digital-awesome-website.s3.us-west-2.amazonaws.com/small_Screenshot_2024_01_20_at_9_16_23_AM_61487d0617.png 500w,https://digital-awesome-website.s3.us-west-2.amazonaws.com/medium_Screenshot_2024_01_20_at_9_16_23_AM_61487d0617.png 750w,https://digital-awesome-website.s3.us-west-2.amazonaws.com/large_Screenshot_2024_01_20_at_9_16_23_AM_61487d0617.png 1000w," sizes="100vw">In a global comparison of mobile markets, the United States holds the second position. In 2023 alone, consumer spending on mobile services and products in the U.S. approached a massive $45 billion.<img src="https://digital-awesome-website.s3.us-west-2.amazonaws.com/Screenshot_2024_01_20_at_9_19_58_AM_7fcc1a6da7.png" alt="Screenshot 2024-01-20 at 9.19.58 AM.png" srcset="https://digital-awesome-website.s3.us-west-2.amazonaws.com/thumbnail_Screenshot_2024_01_20_at_9_19_58_AM_7fcc1a6da7.png 195w,https://digital-awesome-website.s3.us-west-2.amazonaws.com/small_Screenshot_2024_01_20_at_9_19_58_AM_7fcc1a6da7.png 500w,https://digital-awesome-website.s3.us-west-2.amazonaws.com/medium_Screenshot_2024_01_20_at_9_19_58_AM_7fcc1a6da7.png 750w,https://digital-awesome-website.s3.us-west-2.amazonaws.com/large_Screenshot_2024_01_20_at_9_19_58_AM_7fcc1a6da7.png 1000w," sizes="100vw"><hr><h2 style="margin-left:0px;">2.&nbsp; E-commerce Shopping &amp; Retail Store Apps Trump Food &amp; Drink Mobile App Downloads</h2>For retailers, an interesting trend emerged; e-commerce and retail apps surpassed the vast food and beverage industry in app downloads. This indicates a growing consumer comfort level with purchasing essential goods and services via optimized mobile platforms.<img src="https://digital-awesome-website.s3.us-west-2.amazonaws.com/Screenshot_2024_01_24_at_12_05_43_PM_d05ce0c6f1.png"><hr><h2 style="margin-left:0px;">3.&nbsp; ChatBots in Mobile Apps are on the rise thanks to AI&nbsp;</h2>The mobile app industry experienced a significant upswing in interest related to AI. Thousands of apps with AI functionalities made their entrance on platforms like the iOS App Store and Google Play Store. Over 4,000 of these apps included "chatbot" in their descriptions, while more than 3,500 referenced "gpt".The previous year served as a high point for AI-related app launches. For example, about 2,500 apps that launched in 2023 had "chatbot" in their description - a number nearly twice the total of similar apps launched over the preceding four years combined.Indeed, AI’s ability to enhance speed, functionality, and the overall user experience continues to persist, bringing joy to both consumers and businesses.<hr><h2 style="margin-left:0px;">4. Physical Stores Combine Mobile Shopping for Competitive Edge</h2>Brick &amp; mortar stores are using the comeback of face-to-face shopping to increase their mobile presence. Apps for Supermarkets &amp; Convenience Stores and Retailer Stores have seen a 9% and 7% growth in downloads year-over-year.<img src="https://digital-awesome-website.s3.us-west-2.amazonaws.com/Walmart_store_Mountain_View_California_8db073b30c.webp" alt="Walmart-store-Mountain-View-California.webp" srcset="https://digital-awesome-website.s3.us-west-2.amazonaws.com/thumbnail_Walmart_store_Mountain_View_California_8db073b30c.webp 238w,https://digital-awesome-website.s3.us-west-2.amazonaws.com/small_Walmart_store_Mountain_View_California_8db073b30c.webp 500w,https://digital-awesome-website.s3.us-west-2.amazonaws.com/medium_Walmart_store_Mountain_View_California_8db073b30c.webp 750w,https://digital-awesome-website.s3.us-west-2.amazonaws.com/large_Walmart_store_Mountain_View_California_8db073b30c.webp 1000w," sizes="100vw"><h2>With this trend, traditional physical retailers are realizing that if they don't incorporate mobile shopping into their retail strategies this 2024, they could fall behind.</h2><blockquote>&nbsp;</blockquote><img src="https://digital-awesome-website.s3.us-west-2.amazonaws.com/1693432611012_c42af6a369.jpg" alt="1693432611012.jpg" srcset="https://digital-awesome-website.s3.us-west-2.amazonaws.com/thumbnail_1693432611012_c42af6a369.jpg 245w,https://digital-awesome-website.s3.us-west-2.amazonaws.com/small_1693432611012_c42af6a369.jpg 500w,https://digital-awesome-website.s3.us-west-2.amazonaws.com/medium_1693432611012_c42af6a369.jpg 750w,https://digital-awesome-website.s3.us-west-2.amazonaws.com/large_1693432611012_c42af6a369.jpg 1000w," sizes="100vw"><hr><h2 style="margin-left:0px;">5. Mobile Apps Provide a Valuable Way to Boost Customer Loyalty</h2>Similar to retail, Quick Service Restaurant (QSR) apps in the food and drink category have found that improving customer experience and implementing rewards programs through the app are beneficial in maintaining customer loyalty.&nbsp;Leading brands such as McDonald's and Starbucks regularly feature in the top 5 for most downloads and monthly average users in the United States signaling a strong focus on customer acquisition and retention via apps.&nbsp;<img src="https://digital-awesome-website.s3.us-west-2.amazonaws.com/Screenshot_2024_01_24_at_12_10_44_PM_f166b81c9b.png">As of mid-2023, McDonald's has overtaken Starbucks with an impressive 30 million monthly average users.&nbsp;This proves that with a strong focus on ease, accessibility and robust loyalty programs, retail brands can still win big in this economy.<hr><h2 style="margin-left:0px;">Conclusion</h2>In conclusion, these insights highlight the significant role apps play in increasing revenue, improving customer experience and retaining customers for top brands. This is something cannabis retailers, who are aiming to target similar customers, may consider adopting to bolster retail performance.So if you wish to add a solid <a href="https://digitalawesomeapps.com/blog/next-level-dispensary-marketing-geofencing-in-mobile-apps">mobile strategy</a> to your 2024 marketing plan, <a href="https://digitalawesomeapps.com/schedule-a-demo">book a one-on-one session</a> with <a href="https://digitalawesomeapps.com/">Digital Awesome.</a><hr><h2 style="margin-left:0px;">Retain Your Customers with a Cannabis Mobile App This 2024</h2><a href="https://digitalawesomeapps.com/blog/24-reasons-to-get-a-cannabis-mobile-app-this-2024-1">Here are 24 compelling reasons</a> to invest in a dispensary mobile app this 2024.<a href="https://digitalawesomeapps.com/blog/24-reasons-to-get-a-cannabis-mobile-app-this-2024-1"><img src="https://digital-awesome-website.s3.us-west-2.amazonaws.com/Blog_Headers_1200_x_630px_4_8e17fcbc56.png" alt="Blog Headers- 1200 x 630px (4).png" srcset="https://digital-awesome-website.s3.us-west-2.amazonaws.com/thumbnail_Blog_Headers_1200_x_630px_4_8e17fcbc56.png 245w,https://digital-awesome-website.s3.us-west-2.amazonaws.com/small_Blog_Headers_1200_x_630px_4_8e17fcbc56.png 500w,https://digital-awesome-website.s3.us-west-2.amazonaws.com/medium_Blog_Headers_1200_x_630px_4_8e17fcbc56.png 750w,https://digital-awesome-website.s3.us-west-2.amazonaws.com/large_Blog_Headers_1200_x_630px_4_8e17fcbc56.png 1000w," sizes="100vw"></a>For inquiries and pricing information, <a href="https://digitalawesomeapps.com/schedule-a-demo">schedule a demo</a> today.&nbsp;

Our everyday lives are more intertwined with our phones than ever before, prompting companies to continuously evolve in response. The broader economy is also embracing this trend, largely due to the surge in mobile app use.A recent report from <a href="http://data.ai/">Data.ai</a>, "State of Mobile 2024," provides further insight into this phenomenon. Here are five key takeaways from the report to inspire and maximize your cannabis retail strategy for 2024.

Mobile Consumer Insights for Business Owners in 2024

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Cinder Push Notification

You know those little pop-ups that show up on your screen? The ones that remind you there's a sale happening, a new blog post to read, or even a friend's birthday. Yep, those are push notifications!&nbsp;They might just seem like another marketing tool, but they pack a punch. If you're running a dispensary, these tiny reminders can be your secret weapon. They can drive engagement, increase sales, and build customer loyalty.&nbsp;Plus, they could be a budget-friendly alternative to SMS marketing, which has been getting a bad rap for cannabis content.&nbsp;

10 Ways to Get The Most Out of Your Cannabis App's Push Notifications

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Alerts like these aren't random, nor are they part of a broad marketing blast.&nbsp;They're targeted, meticulously planned to promote products at the most opportune time and place.&nbsp;When you get such an alert, it means the brand has activated their geofence. This triggers a push notification whenever customers enter a specific area, delivering instant alerts to anyone within their set geographical range.And guess what?&nbsp;You can leverage this technology too with your custom dispensary mobile app to sell more cannabis. It's all about reaching the right people at the right time, and apps like Digital Awesome’s can help you do just that.&nbsp;<hr><h2>What is a Geofence and how can it work for dispensaries?</h2>A geofence is an invisible boundary around a specific location. It's not a physical fence, but a virtual one that encompasses a particular area - perhaps your cannabis store.So, how does it work?When your smartphone enters or leaves the geofenced area, it triggers an action. For some apps, this might be a push notification, while for others it could be an email alert or SMS. It's your phone's way of saying, "Hey, you're near your favorite dispensary! They have a special offer on edibles today."Geofencing enables businesses to connect with customers based on their real-time location. If your dispensary wants to announce time-sensitive deals to customers within a certain radius or near your competitors, all you have to do is get set up with a mobile app that has geofencing capabilities programmed to deliver specific functions, and all your customers have to do is unknowingly step into your virtual fence.&nbsp;Upon doing so, they'll receive an irresistible offer or coupon from your dispensary for their next stash.But geofencing is more than just for sending promotional deals or announcements. It can make your cannabis store app more engaging by simply appearing on their phones with a greeting or a reminder, thereby encouraging them to stop by and make an impulse purchase.&nbsp;<hr><h2>Other Uses of Geofencing</h2>Geofencing also enables a variety of location-based experiences. Here are a few examples:<ul><li>Reputation Management: Geofencing can be used to solicit reviews shortly after a customer leaves the dispensary.</li><li>Product/Experience Suggestions: Once a user enters your store, you can use geofencing to recommend daily specials they may enjoy.</li><li>Geo-Conquesting: By setting up a geofence around your nearest competitor's location, you can entice their audience to visit your store instead. When users with an app approach this location, they'll receive a push notification or special offer from you, tempting them away from the competitor and towards your store.</li></ul>This is exactly what Burger King did to win over millions of McDonald's customers using their app. We'll delve into that later, so keep reading.So beyond sending promotional offers, retailers can also use geofencing to measure the ROI of certain campaigns, gather data on customer behavior such as how long they spend in certain sections of the app or store, and optimize product placement and store layout.While outside of the retail industry, Geofencing can also be used in:<ul><li>Home Automation: In smart homes, geofencing can control home automation systems. For example, it can turn off the lights when you leave home and turn them back on when you return.</li><li>Healthcare: In hospitals, geofencing can be used to monitor the movements of patients with dementia or other cognitive impairments, alerting staff if they wander out of safe areas.</li><li>Disaster Management: During natural disasters, geofencing can be used to send alerts to people in affected or potentially affected areas, providing them with critical safety information.</li></ul><hr><h2>Effectiveness of Geofencing&nbsp;for Marketing</h2>Geofencing technology has been found to be highly effective in mobile apps, particularly in the realm of marketing. Its ability to provide real-time data about your target audience is unparalleled, according to<a href="https://orourkemediagroup.com/2022/07/29/benefits-of-geofencing/"> O'Rourke Media Group</a>. This can give businesses valuable insights into consumer behavior and movement patterns.Moreover, geofencing's effectiveness is also reflected in its ability to boost engagement rates. According to<a href="https://predikdata.com/what-is-geofencing-marketing-and-how-to-use-it/"> Predikdata</a>, the average click-through rate (CTR) for geofenced audiences stands at an impressive 7.5%. To put this into perspective, the average CTR for social media ads across all industries is much lower.Mobile ads that utilize geofencing have been seen to have double the click-through rate of the industry average, as noted by<a href="https://www.smartbugmedia.com/blog/what-is-geofencing"> Smartbug Media</a>. This indicates that users are more likely to interact with ads that are localized and relevant to their current location.Finally, geofencing technology is widely compatible, working with 92% of smartphones. This broad compatibility ensures that businesses can reach a large portion of their target audience through this method.In summary, the statistics show that geofencing can be a powerful tool for businesses. It can provide real-time data, increase engagement rates, and reach a large percentage of smartphone users.<hr><h2>Geofencing Success</h2>Geofencing is as functional as it is competitive, serving as a powerful tool to boost a brand's reputation, app adoption, and sales. Let's take a look at how the King used geofencing to their advantage.<h2>Meet The Whopper Detour</h2><img src="https://digital-awesome-website.s3.us-west-2.amazonaws.com/2024_Blog_Header_2_5493c99b7a.jpg" alt="2024 Blog Header (2).jpg" srcset="https://digital-awesome-website.s3.us-west-2.amazonaws.com/thumbnail_2024_Blog_Header_2_5493c99b7a.jpg 245w,https://digital-awesome-website.s3.us-west-2.amazonaws.com/small_2024_Blog_Header_2_5493c99b7a.jpg 500w,https://digital-awesome-website.s3.us-west-2.amazonaws.com/medium_2024_Blog_Header_2_5493c99b7a.jpg 750w,https://digital-awesome-website.s3.us-west-2.amazonaws.com/large_2024_Blog_Header_2_5493c99b7a.jpg 1000w," sizes="100vw">Burger King's award-winning 'Whopper Detour' campaign is an excellent example of how geofencing can be used for geo-conquesting. In this innovative promotion, Burger King used geofencing technology to target McDonald's customers and offer them a Whopper for just one cent.<img src="https://digital-awesome-website.s3.us-west-2.amazonaws.com/1544111279980_d0b886ff1a.png" alt="1544111279980.png" srcset="https://digital-awesome-website.s3.us-west-2.amazonaws.com/thumbnail_1544111279980_d0b886ff1a.png 245w,https://digital-awesome-website.s3.us-west-2.amazonaws.com/small_1544111279980_d0b886ff1a.png 500w," sizes="100vw">&nbsp;The campaign worked by unlocking the special deal on the Burger King app when users came within 600 feet of a McDonald's restaurant.&nbsp;The app also provided directions to the nearest Burger King location for the user to redeem their Whopper. This strategy effectively diverted McDonald's customers to Burger King outlets.The results of the campaign were impressive. The 'Whopper Detour' led to more than 1 million app downloads of the Burger King app in the first two days of the campaign, propelling it to #1 on both iOS and Android platforms. Furthermore, the campaign resulted in a 53.7% increase in monthly active users (MAUs) for Burger King's mobile app, and the number of users sharing their location data with Burger King jumped 143%.While the campaign only lasted nine days, it was a clear financial and branding success. It not only boosted sales but also increased brand engagement and loyalty among customers.&nbsp;The campaign's success demonstrated the power of geofencing technology and its potential for innovative marketing strategies for brands.<hr><h2>Unlock the Power of Location-Based App Marketing</h2>Get your dispensary its own app with robust geofencing capabilities so you can win the game on your own terms.&nbsp;<ul><li><a href="https://digitalawesomeapps.com/schedule-a-demo">Request a demo</a></li><li><a href="www.awesomecannabisapps.com">www.digitalawesomeapps.com</a></li></ul>&nbsp;<hr>Disclaimer: Tips, advice, and insights provided on this blog are intended for informational purposes only and should be considered as recommendations, analysis and/or market news. Readers should conduct their own due diligence and ensure compliance with federal and state laws before making any business &amp; and marketing decisions pertaining to their own dispensaries/affiliates/and promotional channels. Digital Awesome will not be held liable for any damages or penalties incurred as a result of following the advice or information presented in this blog.

Ever had your phone ping with a push notification while you're on the move?You're cruising down 5th St., and suddenly, your phone lights up.&nbsp; The alert came with an exclusive coupon up for grabs from the store just around the corner. You go in, grab that awesome deal for take out and off you go - everyone's happy.That's the power of geofencing when used for marketing.

Next-Level Dispensary Marketing: Geofencing in Mobile Apps

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Well, let's roll up our sleeves and dive into the key factors that make an app truly custom. Trust us, it's not as complicated as it sounds!<hr><h2>Fully Customized User Interface</h2>Customization in a mobile application is about more than just incorporating your logo or choosing a color scheme or theme.It's about creating an experience that's unique to your brand and resonates with your customers. The true essence of customization lies in tailoring every single element of the user interface (UI) to create a unique user experience.This includes all design elements, from the splash screen and home screen to the backgrounds used, color schemes, icons, buttons, and more. All these aspects should be meticulously designed to resonate with your brand's identity.By working directly with designers, you can shape these design elements according to your vision.In essence, a custom app needs to not only adhere to your brand guidelines but also add a unique spark to your aesthetic. It should make your brand stand out in a crowded market.In other words, a custom app is your very own branded platform that sets you apart from the competition.<hr><h2>Flexible Integrations: A Key Component of a Custom App</h2>Let’s face it - a majority of app providers in the cannabis space use their own e-commerce, loyalty, or marketing software to power your custom app. However, a truly bespoke app offers flexibility - it can merge multiple cannabis software providers and allows your dispensary to switch providers as deemed fit.For example, your dispensary uses Jane and Springbig, or Dutchie and Alpine or a mix that suits your operations, a custom app should be able to bring all these providers' functionalities to one app. And when you feel like a provider isn't giving all that you need, you can change it up anytime.This flexibility enables you to focus on scalable growth, rather than being tied to a specific provider.This flexibility is crucial because it ensures that you're not tied to a single provider, thereby avoiding the risk of being left with an unusable app if you decide to end a subscription. Your app should serve as a tool for growth, not a drain on resources.<hr><h2>Access to Raw Data</h2>One of the unique advantages of owning a mobile platform is having access to powerful marketing data. This includes important metrics such as app sessions, top picks, sales, and other key performance indicators that can be used to measure sales velocity and customer loyalty.Custom mobile app developers must provide you with such access to ensure that you get substantial value from your investment. This raw data can be analyzed to gain insights into user behavior &amp; preferences, helping you tailor your inventory to your market's liking or make your marketing efforts more effective.<hr><h2>Adaptable User Experience</h2>While general features like shopping and loyalty are standard across custom cannabis apps, a truly great app gives you the liberty to tweak user experience elements to support specific business strategies.Dispensaries deploy different strategies to boost purchases and retain customers, so your app should be flexible enough to accommodate these strategies.For instance, you can set custom achievements tied to brand engagement and revenue goals. This personalized user experience can significantly enhance customer retention and loyalty, propelling your business towards growth.If cannabis education is a significant trust factor for your dispensary, then having an app with a dedicated blog or education section will be helpful in spreading the word about responsible cannabis use.<hr>At Digital Awesome, we understand the importance of a truly custom mobile app. We strive to deliver fully customized apps that offer all the above benefits and more. To experience the difference yourself, <a href="https://meetings.hubspot.com/brady-halse">book a 15-minute demo</a> or download the <a href="https://cindersmoke.com/app-download-page/">Cinder</a> and <a href="https://www.exclusivemi.com/app/">Exclusive</a> App.In conclusion, a truly custom mobile app offers incredible flexibility, allowing you to tailor the app to your specific needs. Whether it's through a fully customized UI, flexible integrations, access to raw data, or a bespoke user experience, a custom mobile app can be a game-changer for your business.<hr><h2>About Digital Awesome</h2>Digital Awesome builds custom cannabis mobile apps for dispensaries. The company empowers dispensaries with a bespoke app solution that delivers a fully branded experience, native shopping and compliant marketing for better dispensary sales and customer retention.<a href="https://www.awesomecannabisapps.com/schedule-a-demo-newsletter">Schedule a Demo</a><a href="https://www.awesomecannabisapps.com/">Learn more</a><hr>Disclaimer: Tips, advice, and insights provided on this blog are intended for informational purposes only and should be considered as recommendations, analysis and/or market news. Readers should conduct their own due diligence and ensure compliance with federal and state laws before making any business &amp; and marketing decisions pertaining to their own dispensaries/affiliates/and promotional channels. Digital Awesome will not be held liable for any damages or penalties incurred as a result of following the advice or information presented in this blog.

Custom Cannabis Mobile Apps are popping up left and right. More and more dispensaries are jumping on the bandwagon, all with the goal of giving their customers a smooth, branded experience that feels like second nature.But hold on a minute.With all these 'custom' apps floating around, how can you make sure your dispensary isn't just getting lost in the crowd? How can you ensure your app is as unique as your dispensary, offering the maximum customization your brand deserves?

What Makes a Custom Mobile App Truly Custom?

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<h2>Hydrology9 NX Flower &amp; Concentrate Vaporizer | $300</h2>The <a href="https://www.cloudious9.com/products/hydrology9-nx-flower-concentrate-vaporizer">Hydrology9 NX from Cloudious9</a> is more than just a vaporizer - it's a statement piece making it a great gift for tech-savvy cannabis lovers.&nbsp;<img src="https://digital-awesome-website.s3.us-west-2.amazonaws.com/Hydrology9_NX_Flower_and_Concentrate_Vaporizer_6552c8d98b.jpg" alt="Hydrology9 NX Flower &amp; Concentrate Vaporizer.jpg" srcset="https://digital-awesome-website.s3.us-west-2.amazonaws.com/thumbnail_Hydrology9_NX_Flower_and_Concentrate_Vaporizer_6552c8d98b.jpg 245w,https://digital-awesome-website.s3.us-west-2.amazonaws.com/small_Hydrology9_NX_Flower_and_Concentrate_Vaporizer_6552c8d98b.jpg 500w,https://digital-awesome-website.s3.us-west-2.amazonaws.com/medium_Hydrology9_NX_Flower_and_Concentrate_Vaporizer_6552c8d98b.jpg 750w,https://digital-awesome-website.s3.us-west-2.amazonaws.com/large_Hydrology9_NX_Flower_and_Concentrate_Vaporizer_6552c8d98b.jpg 1000w," sizes="100vw">More than a vaporizer, this statement piece boasts a sleek design and advanced features that cater to both concentrate connoisseurs and flower enthusiasts. The modular water-filtered vaporizer allows users to switch between a concentrate atomizer and a hybrid convection flower heating chamber.&nbsp;It's designed with a replaceable and rechargeable battery, a removable air path for easy cleaning, and a magnetic USB charging port that doubles as a dab tool holder.&nbsp;With six unique temperature settings, users can customize their experience. The concentrate model features a 100% glass quartz bucket and a ceramic bucket, enhanced by revolutionary titanium plate heating technology for an ultra-efficient experience.&nbsp;For flower lovers, the device incorporates a patent-pending dual layer convection and conduction hybrid ceramic heating chamber, ensuring rich, high-quality vapors. The Hydrology9 NX is not just about vaping; it's about experiencing the future of cannabis consumption.<hr><h2>A Weed is a Flower Coffee Table Book | $37.95</h2>For the Artsy Canna Lover, consider gifting "A Weed is a Flower," a stunning coffee table book available from <a href="https://broccolimag.com/products/a-weed-is-a-flower-book?pr_prod_strat=use_description&amp;pr_rec_id=73d7c282b&amp;pr_rec_pid=7742153654529&amp;pr_ref_pid=7742153523457&amp;pr_seq=uniform&amp;variant=43012660396289">Broccoli Magazine's online store</a>.&nbsp;<img src="https://digital-awesome-website.s3.us-west-2.amazonaws.com/A_Weed_is_a_Flower_30265b4cc7.jpg" alt="A Weed is a Flower.jpg" srcset="https://digital-awesome-website.s3.us-west-2.amazonaws.com/thumbnail_A_Weed_is_a_Flower_30265b4cc7.jpg 245w,https://digital-awesome-website.s3.us-west-2.amazonaws.com/small_A_Weed_is_a_Flower_30265b4cc7.jpg 500w,https://digital-awesome-website.s3.us-west-2.amazonaws.com/medium_A_Weed_is_a_Flower_30265b4cc7.jpg 750w,https://digital-awesome-website.s3.us-west-2.amazonaws.com/large_A_Weed_is_a_Flower_30265b4cc7.jpg 1000w," sizes="100vw">This 168-page hardcover book marries art with cannabis through beautiful photography, showcasing the natural beauty of cannabis amidst mesmerizing floral arrangements. The title, borrowed from a 1911 quote by Ella Wheeler Wilcox, emphasizes that cannabis is a plant deserving aesthetic respect. With contributions from over 25 innovative photographers and floral artists worldwide, the book captures the allure and multifaceted nature of cannabis.&nbsp;It eloquently speaks to its beauty, tranquility, pleasure, playfulness, and its role as an escape. This beautifully bound book, measuring 8.8" x 10.8", serves as a perfect reminder of the special place cannabis holds in the world of plants.<hr><h2>PAX Plus | $200-$250</h2><img src="https://digital-awesome-website.s3.us-west-2.amazonaws.com/PAX_plus_e8fbe13bb5.jpg" alt="PAX plus.jpg" srcset="https://digital-awesome-website.s3.us-west-2.amazonaws.com/thumbnail_PAX_plus_e8fbe13bb5.jpg 245w,https://digital-awesome-website.s3.us-west-2.amazonaws.com/small_PAX_plus_e8fbe13bb5.jpg 500w,https://digital-awesome-website.s3.us-west-2.amazonaws.com/medium_PAX_plus_e8fbe13bb5.jpg 750w,https://digital-awesome-website.s3.us-west-2.amazonaws.com/large_PAX_plus_e8fbe13bb5.jpg 1000w," sizes="100vw">The <a href="https://www.pax.com/vapes/pax-plus">PAX Plus</a> is a sophisticated and high-quality vape that's perfect for those who enjoy vaping cannabis.&nbsp;Unlike your average vape, it offers the flexibility of enjoying both full flower and potent concentrate sessions from one device. With Experience Modes like Stealth, Efficiency, Flavor, and Boost, users can control their sessions with just a push of a button, ensuring optimal heat without burning the cannabis.&nbsp;The PAX Plus is also designed for ease; the 3D oven screen is easy to remove, and the redesigned multi-tool and included brush make cleaning a breeze. Despite its powerful capabilities, this pocket-sized powerhouse is discreet and portable, boasting over 2 hours of battery life and a magnetic oven lid for secure storage. With no smoke and less odor, it's perfect for discreet sessions on-the-go.&nbsp;The PAX Plus comes with flat and raised mouthpieces, an oven lid, a half-pack oven lid, a concentrate insert, 3D oven screens, a premium maintenance kit, and a charge cable. Backed by a 10-year limited warranty, it's a durable and reliable gift for any cannabis enthusiast.<hr><h2>For Canna Culinary Enthusiasts: LEVO II | $299</h2><img src="https://digital-awesome-website.s3.us-west-2.amazonaws.com/LEVO_II_4b866d835d.jpg" alt="LEVO II.jpg" srcset="https://digital-awesome-website.s3.us-west-2.amazonaws.com/thumbnail_LEVO_II_4b866d835d.jpg 245w,https://digital-awesome-website.s3.us-west-2.amazonaws.com/small_LEVO_II_4b866d835d.jpg 500w,https://digital-awesome-website.s3.us-west-2.amazonaws.com/medium_LEVO_II_4b866d835d.jpg 750w,https://digital-awesome-website.s3.us-west-2.amazonaws.com/large_LEVO_II_4b866d835d.jpg 1000w," sizes="100vw">The <a href="https://levooil.com/products/levo-ii">LEVO II</a> is an all-in-one infusion machine that's perfect for aspiring chefs, wellness enthusiasts, or those looking to create their own edibles or skincare products. It gently extracts the beneficial compounds from herbs and botanicals while preserving their aroma and flavor.&nbsp;With three customizable cycles: DRY, ACTIVATE (for decarboxylation), and INFUSE, it extends the potency of your herbs. Its precise controls let you tailor settings and replicate your favorite infusions. It features a 16oz capacity ceramic coated liquid reservoir and includes a Power Pod herb basket. All parts are dishwasher safe and non-toxic.Moreover, the LEVO app offers recipes, cooking &amp; potency calculators. This versatile device with commercial-grade controls is perfect for creating personalized infusions at home.<hr><h2>Galactic Flagship Water Pipe by the Daily High Club | $350</h2><img src="https://digital-awesome-website.s3.us-west-2.amazonaws.com/Galaxy_Bong_b76550572b.jpg" alt="Galaxy Bong.jpg" srcset="https://digital-awesome-website.s3.us-west-2.amazonaws.com/thumbnail_Galaxy_Bong_b76550572b.jpg 245w,https://digital-awesome-website.s3.us-west-2.amazonaws.com/small_Galaxy_Bong_b76550572b.jpg 500w,https://digital-awesome-website.s3.us-west-2.amazonaws.com/medium_Galaxy_Bong_b76550572b.jpg 750w,https://digital-awesome-website.s3.us-west-2.amazonaws.com/large_Galaxy_Bong_b76550572b.jpg 1000w," sizes="100vw">The <a href="https://dailyhighclub.com/collections/cool-bongs/products/galactic-flagship-water-pipe#tab-cus-active">Galactic Flagship Water Pipe</a> by Daily High Club is the perfect gift for cannabis enthusiasts who appreciate both design and functionality. Beyond being a bong, this piece, crafted by Empire Glassworks, is a work of art that takes you on an interstellar journey. It features a rocketship-shaped water pipe, a reinforced stemless arm, and a honeycomb percolator to optimize filtration and diffuse smoke.&nbsp;Standing at 14.5" high with a base diameter of 4.5" and weighing 910 grams, this individually handcrafted piece truly stands out.<hr><h2>Crackle Candle by Seth | $150</h2><img src="https://digital-awesome-website.s3.us-west-2.amazonaws.com/Crackle_540bf605f5.jpg" alt="Crackle.jpg" srcset="https://digital-awesome-website.s3.us-west-2.amazonaws.com/thumbnail_Crackle_540bf605f5.jpg 245w,https://digital-awesome-website.s3.us-west-2.amazonaws.com/small_Crackle_540bf605f5.jpg 500w,https://digital-awesome-website.s3.us-west-2.amazonaws.com/medium_Crackle_540bf605f5.jpg 750w,https://digital-awesome-website.s3.us-west-2.amazonaws.com/large_Crackle_540bf605f5.jpg 1000w," sizes="100vw">Ambiance is everything when it comes to cannabis sessions. This crackle candle from Houseplant not only provides a relaxing atmosphere but also adds an extra layer of coziness with its crackling sound.&nbsp;The <a href="https://www.houseplant.com/products/crackle-candle-by-seth">13 oz hand-poured soy candle</a> burns for 60 hours, ensuring long-lasting fragrance. It features a cotton double wick for even burning and preventing tunneling. The paraben-free and phthalate-free fragrances, never tested on animals, encompass top notes of bergamot, lemon, and cardamom; mid-notes of nutmeg, jasmine, and cypress; and base notes of amber, sandalwood, and smoked birch. Also, the candle comes in a collectible, reusable vessel hand-crafted by Felt+Fat in Philadelphia, PA.<hr><h2>Standing Ashtray by Houseplant | $295</h2><img src="https://digital-awesome-website.s3.us-west-2.amazonaws.com/Standing_ashtray_bba465d546.jpg" alt="Standing ashtray.jpg" srcset="https://digital-awesome-website.s3.us-west-2.amazonaws.com/thumbnail_Standing_ashtray_bba465d546.jpg 245w,https://digital-awesome-website.s3.us-west-2.amazonaws.com/small_Standing_ashtray_bba465d546.jpg 500w,https://digital-awesome-website.s3.us-west-2.amazonaws.com/medium_Standing_ashtray_bba465d546.jpg 750w,https://digital-awesome-website.s3.us-west-2.amazonaws.com/large_Standing_ashtray_bba465d546.jpg 1000w," sizes="100vw">Practical and chic, <a href="https://www.houseplant.com/products/standing-ashtray">the standing ashtray</a> from Houseplant is an ideal gift for those who value both functionality and style in their cannabis accessories. This ashtray, which doesn't require a table, is made from robust walnut and solid brushed brass, demonstrating careful attention to detail and durability. Its handy handle ensures easy mobility, while the removable ashtray made of cleanable borosilicate glass adds a touch of convenience.&nbsp;With a nostalgic charm reminiscent of something a cool uncle might have had, it's perfect for individuals who prefer sitting while partaking. The materials used in its construction include glass, solid brushed brass, and walnut wood, making it not just a useful tool but also a stylish addition to any setting.<hr><h2>Puffco Peak Pro | $420</h2><img src="https://digital-awesome-website.s3.us-west-2.amazonaws.com/puffco_00e8843142.jpg" alt="puffco.jpg" srcset="https://digital-awesome-website.s3.us-west-2.amazonaws.com/thumbnail_puffco_00e8843142.jpg 245w,https://digital-awesome-website.s3.us-west-2.amazonaws.com/small_puffco_00e8843142.jpg 500w,https://digital-awesome-website.s3.us-west-2.amazonaws.com/medium_puffco_00e8843142.jpg 750w,https://digital-awesome-website.s3.us-west-2.amazonaws.com/large_puffco_00e8843142.jpg 1000w," sizes="100vw">The <a href="https://www.puffco.com/products/the-peak-pro?variant=41262924333115">Puffco connected e-rig</a> is an innovative gift for the tech-savvy cannabis enthusiast. As a game-changer in the realm of cannabis technology, it allows users to customize their sessions through a mobile app, ensuring each experience is unique. The latest Peak Pro represents the apex of hash technology, offering exceptional flavor and unparalleled performance. It allows users to unlock the plant's full potential with a single-button interface, deep customization via the Puffco Connect app, and a patented 3D Chamber. The e-rig also features a Joystick Cap and laser-cut perc slots for enhanced water filtration, promising the best hash experience ever.&nbsp;<hr><h2>Edie Parker Tabletop Lighter | $450</h2><img src="https://digital-awesome-website.s3.us-west-2.amazonaws.com/lighter_a69bd3c6bf.jpg" alt="lighter.jpg" srcset="https://digital-awesome-website.s3.us-west-2.amazonaws.com/thumbnail_lighter_a69bd3c6bf.jpg 245w,https://digital-awesome-website.s3.us-west-2.amazonaws.com/small_lighter_a69bd3c6bf.jpg 500w,https://digital-awesome-website.s3.us-west-2.amazonaws.com/medium_lighter_a69bd3c6bf.jpg 750w,https://digital-awesome-website.s3.us-west-2.amazonaws.com/large_lighter_a69bd3c6bf.jpg 1000w," sizes="100vw"><a href="https://edie-parker.com/collections/lighters/products/tabletop-lighter-in-berry-tie-die-swirl">Edie Parker's berry tie-dye swirl tabletop lighter</a> is a perfect blend of style and utility, adding an elegant touch to any cannabis session. Drawing inspiration from vintage table lighters, this chic cannabis accessory promises to ignite more than just conversations.&nbsp;This uniquely designed lighter, made from recycled acrylic, is cleverly housed within its own matching ashtray, demonstrating a thoughtful consideration for both aesthetics and functionality. Handcrafted in America, the 100% hand-poured acrylic piece exemplifies eco-conscious luxury. To ensure proper use, it's recommended to fill the lighter chamber following the provided instructions and to use butane gas only, as it's not intended for use with lighter fluid.&nbsp;<hr><h2>For the Bougie Friend: The Pillar Grinder from Sackville &amp; Co | $70</h2><img src="https://digital-awesome-website.s3.us-west-2.amazonaws.com/PILLAR_GRINDER_ac56f537d7.jpg" alt="PILLAR GRINDER.jpg" srcset="https://digital-awesome-website.s3.us-west-2.amazonaws.com/thumbnail_PILLAR_GRINDER_ac56f537d7.jpg 245w,https://digital-awesome-website.s3.us-west-2.amazonaws.com/small_PILLAR_GRINDER_ac56f537d7.jpg 500w,https://digital-awesome-website.s3.us-west-2.amazonaws.com/medium_PILLAR_GRINDER_ac56f537d7.jpg 750w,https://digital-awesome-website.s3.us-west-2.amazonaws.com/large_PILLAR_GRINDER_ac56f537d7.jpg 1000w," sizes="100vw"><a href="https://sackville.co/products/pillar-grinder">The Pillar Grinder</a> from Sackville &amp; Co is not just a grinder—it's a stylish statement piece that combines aesthetics with efficient performance. This is a gift that any cannabis aficionado would appreciate.&nbsp;The pillar grinder boasts a 1.5" storage chamber, large enough to hold a generous quantity of cannabis. It's a showstopper that will leave fellow cannabis enthusiasts in awe, yet it can also discreetly blend into your display shelf when needed. Featuring three tiers, diamond-sharp teeth, and a deep-set bowl, this standout accessory will elevate your cannabis experience to new heights. With its blend of style and functionality, the Pillar Grinder is more than just a tool—it's an upgrade to your cannabis lifestyle.<hr><h2>Marley Natural Holder | $7.99</h2><img src="https://digital-awesome-website.s3.us-west-2.amazonaws.com/HOLDER_0a4fab7e86.jpg" alt="HOLDER.jpg" srcset="https://digital-awesome-website.s3.us-west-2.amazonaws.com/thumbnail_HOLDER_0a4fab7e86.jpg 245w,https://digital-awesome-website.s3.us-west-2.amazonaws.com/small_HOLDER_0a4fab7e86.jpg 500w,https://digital-awesome-website.s3.us-west-2.amazonaws.com/medium_HOLDER_0a4fab7e86.jpg 750w,https://digital-awesome-website.s3.us-west-2.amazonaws.com/large_HOLDER_0a4fab7e86.jpg 1000w," sizes="100vw"><a href="https://www.marleynaturalshop.com/products/marley-natural-holder-for-taster-or-pre-roll">The Marley Natural Holder</a> for Taster or Pre-Roll is a practical and stylish gift for cannabis users. This pocket-sized holder ensures pre-rolls remain undamaged and odor-contained. It's crafted from durable heartwood, making it suitable for both storage and portability. The interior, made from American Black Walnut Wood, fits the Marley Natural Taster and pre-roll (sold separately). With dimensions of 3.5” L X 1” W and an inside diameter of 0.5”, this holder combines functionality with style.<hr><h2>G-go Ganesh from Cinder | $25</h2><img src="https://digital-awesome-website.s3.us-west-2.amazonaws.com/HOLDER_1_ab589fff18.jpg" alt="HOLDER (1).jpg" srcset="https://digital-awesome-website.s3.us-west-2.amazonaws.com/thumbnail_HOLDER_1_ab589fff18.jpg 245w,https://digital-awesome-website.s3.us-west-2.amazonaws.com/small_HOLDER_1_ab589fff18.jpg 500w,https://digital-awesome-website.s3.us-west-2.amazonaws.com/medium_HOLDER_1_ab589fff18.jpg 750w,https://digital-awesome-website.s3.us-west-2.amazonaws.com/large_HOLDER_1_ab589fff18.jpg 1000w," sizes="100vw">Concluding our cannabis gift guide, the G-go Ganesh from Cinder is a sophisticated and robust vape that promises an unparalleled vaping experience. An excellent gift for vape lovers, this device features a powerful 650 mAh battery and an enhanced control panel that enables a 15-second fire duration, guaranteeing the perfect hit every time. With a simple double-click, users can engage Session Mode for continuous firing without holding the button.&nbsp;The G-go Ganesh also includes a user-friendly micro-USB charging port and comes standard with a complimentary micro USB charger. Compatible with both 808 and 510 thread atomizers, this top-notch vape is available on the <a href="https://cindersmoke.com/app-download-page/">Cinder app</a> for Washington users, powered by <a href="https://www.awesomecannabisapps.com/">Digital Awesome</a>. <a href="https://cindersmoke.com/app-download-page/">Available on iOS and Android</a>.&nbsp;Start shopping for the holidays today and delight your green-loving buds with these carefully curated gifts.<hr>About Digital AwesomeDigital Awesome builds custom cannabis mobile apps for dispensaries. The company empowers dispensaries with a bespoke app solution that delivers a fully branded experience, native shopping and compliant marketing for better dispensary sales and customer retention.<a href="https://www.awesomecannabisapps.com/schedule-a-demo-newsletter">SCHEDULE A DEMO</a><hr>Disclaimer: Tips, advice, and insights provided on this blog are intended for informational purposes only and should be considered as recommendations, analysis and/or market news. Readers should conduct their own due diligence and ensure compliance with federal and state laws before making any business &amp; and marketing decisions pertaining to their own dispensaries/affiliates/and promotional channels. Digital Awesome will not be held liable for any damages or penalties incurred as a result of following the advice or information presented in this blog.

Cannabis culture has exploded in popularity, leading to an incredible diversity of products for cannabis enthusiasts. Whether they're tech aficionados always seeking the latest gadget, artsy individuals who appreciate the beauty of design, or culinary explorers eager to infuse their creations with a touch of green, there's something for everyone on this quick list.In this guide, we've curated a selection of gifts that will delight the senses and elevate the experience of any cannabis lover.&nbsp;

Top Holiday Gifts for Cannabis Lovers and Tech Enthusiasts 2023

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We've got some ideas - but let's get a grip on the situation first.<hr><h2>People Are Going Green For The Holidays</h2>A Forbes survey conducted last year provided some intriguing insights into consumer behavior regarding dispensary purchases. It revealed that 90% of consumers plan to maintain their usual purchase levels during the holiday season, regardless of ongoing inflation.In addition, 7 of 10 respondents are looking to buy extra products to share during the Thanksgiving celebrations. Approximately a quarter of these consumers plan to spend an average of $112 on their favorite products. And more than half (55%) aim to do their shopping on Green Wednesday, the day before Thanksgiving.These figures suggest a potentially bustling cannabis market, especially as we approach the end of 2023. This also indicates that your store could see a surge of customers around Thanksgiving, requiring stores to set up mechanisms to manage this increased demand efficiently.One of the tools that dispensaries can use to do so is a custom mobile app that is specifically developed for your own brand, business goals and operations.By adopting apps into your retail strategy, your dispensaries may:&nbsp;<h2>Address Long Wait Times</h2>By integrating apps into your retail strategy, your dispensaries can address long wait times. A study by <a href="https://www.dispenseapp.com/blog/survey-results-order-management">Dispense</a> highlighted that one of the major pain points for customers at cannabis stores is the long wait times. A native app can significantly alleviate this issue.This app allows customers to browse products, create a wishlist, save their favorite items, and even schedule pick-ups or deliveries—all from the comfort of their homes. This not only enhances the shopping experience by enabling customers to avoid lines but also assists in streamlining order management at your store.&nbsp;<h2>Maximize Heavy Footfall</h2>If massive foot traffic is inevitable for single-location stores, redirect them to your app or a kiosk to help cut the queue. Let AI-powered selling tools and immersive digital menus on these channels drive your customers to the right product and lead them to checkout. Think of it as an additional staff on your team.Meanwhile, brands that have stores not too far from each other can leverage an app's multi-store feature, guiding customers to other locations that can cater to their orders.&nbsp;The app can be incredibly helpful if your store is experiencing heavy footfall and struggling to keep up with demands on certain products, or if customers are travelling around.It effectively distributes customer traffic across different locations, preventing overcrowding or frustrations over sold-out items, and ensuring a smoother shopping experience for all.&nbsp;<h2>Save Time with Pre-Payments</h2>Have you ever prepared tons of orders for pick-up only to find 40 of them left uncollected at the end of the night?&nbsp;That's 40 orders that could have been sold to walk-ins and that's not all, your staff would have to put them all back on the shelves before the shop closes.Avoid wasting time, manhours, and potential revenue by offering people the option to pre-pay via the app. With the right integration, a custom mobile app can facilitate pre-payment options. This accelerates the shopping process and can reduce the number of no-shows.&nbsp;<h2>Avoid Promo Confusion</h2>A cannabis Reddit thread from Illinois highlighted customer dissatisfaction arising from confusion over an in-store promotion. This confusion led to a 10-minute argument between the dispensary staff and a customer, who claimed the store was falsely advertising. The issue arose due to ambiguity about which promotion supersedes another, particularly when the store had daily deals and brand-specific discounts running simultaneously.This dissatisfaction culminated in a complaint posted on the social media platform, attracting other customers who shared the same sentiment. Some even claimed they would boycott the store altogether.Apps offer a solution to such issues by providing distinct platforms for discounts. They allow customers to apply discount codes received via email, SMS, or push notifications, or set automatic discounts on specific items. This feature minimizes confusion and potential disputes on the part of the customer.PS: We cannot link to the Reddit thread here in the article due to its use of explicit language. But well, the customers were pretty disgruntled.&nbsp;<h2>Streamline Order Management&nbsp;</h2>Typically, your store would receive sales from walk-ins, phone calls, and online orders. Managing all these different channels can sometimes lead to missed orders, especially during busy seasons.A fully integrated app can consolidate online orders in one place, decreasing the likelihood of missing an order and ensuring efficient order management, particularly during high-demand periods.&nbsp;<h2>Explore Business-to-Business Opportunities</h2>The holiday season isn't just about selling to individual customers; it's also an excellent time to explore business-to-business (B2B) opportunities. Your store can offer "sponsored" spots on the app for other brands to promote their products.This can boost sales across the board and help foster stronger relationships with other businesses in the industry.<hr><h2>Conclusion</h2>As the cannabis industry continues to grow and evolve, stores that leverage technology like mobile apps will be better equipped to handle busy periods like Thanksgiving.These apps not only simplify order management and enhance customer service but also open up new avenues for B2B opportunities. So this Thanksgiving, a custom mobile app could prove to be an invaluable tool for your cannabis store, helping you effectively manage the holiday rush while maximizing your growth potential.<hr><h2>Own a fully custom dispensary mobile app in as fast as 60-90 days</h2>Schedule a <a href="https://www.awesomecannabisapps.com/schedule-a-demo-newsletter">15-minute demo</a> with Digital Awesome today.Learn more: <a href="http://www.awesomecannabisapps.com/">www.awesomecannabisapps.com</a>For inquiries, email <a href="mailto:brady@awesomecannabisapps.com">brady@awesomecannabisapps.com</a> or <a href="https://www.awesomecannabisapps.com/schedule-a-demo-newsletter">schedule a demo</a> to get a call from the Digital Awesome Client Success Team.<hr>About Digital AwesomeDigital Awesome builds custom cannabis mobile apps for dispensaries. The company empowers dispensaries with a bespoke app solution that delivers a fully branded experience, native shopping and compliant marketing for better dispensary sales and customer retention.<hr>Disclaimer: Tips, advice, and insights provided on this blog are intended for informational purposes only and should be considered as recommendations, analysis and/or market news. Readers should conduct their own due diligence and ensure compliance with federal and state laws before making any business &amp; and marketing decisions pertaining to their own dispensaries/affiliates/and promotional channels. Digital Awesome will not be held liable for any damages or penalties incurred as a result of following the advice or information presented in this blog.<hr>References:Dispense. (2023). <a href="https://www.dispenseapp.com/blog/survey-results-order-management">Should You Care About Order Management? Here’s What Cannabis Consumers Think.</a>Reddit, <a href="http://www.reddit.com/r/ILTrees">www.reddit.com/r/ILTrees</a>Herrington, A. J. (2022, November 8). <a href="https://www.forbes.com/sites/ajherrington/2022/11/08/new-survey-details-the-growing-importance-of-cannabis-for-thanksgiving-celebrations/?sh=27cb82b9521d">New survey details the growing importance of cannabis for Thanksgiving celebrations. </a>Forbes.

As the holiday season approaches, it signals a busy period for the adult-use industry. Many consumers plan not only to make purchases for their personal use but also to share with friends and family during the festivities.So, how can your dispensary prepare for this anticipated surge?

Beat the Thanksgiving Rush with Dispensary Mobile Apps

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Because we've seen it first-hand with retailers like Starbucks, the convenience and speed of mobile shopping is simply, unmatched.Now, more and more people are eagerly waiting for their favorite dispensaries to offer the same seamless, native mobile shopping experience.However, the current landscape of mobile apps for dispensaries often falls short.Many simply offer basic reward apps or ones that link to "mobile-friendly" website pages and stores.&nbsp;The result?&nbsp;&nbsp;Pages too large for the small screen, slower loading speeds, and a user experience that may leave customers squinting, waiting, and ultimately, frustrated.&nbsp;But the tide is turning.Customers are adopting a more sophisticated approach to buying their cannabis products online. And providers like Digital Awesome are empowering dispensaries to leverage native apps for customer acquisition and retention.Just take a look at the graph below, which shows a significant increase in month-on-month app user growth for <a href="http://cindersmoke.com/">Cinder</a>.This trend reveals how customers in Washington are embracing native mobile apps for their cannabis shopping.&nbsp;The excitement isn't just confined to Digital Awesome's analytics alone.Over on LinkedIn &amp; and app stores, cannabis enthusiasts are vocal about their readiness for mobile dispensary apps.&nbsp;<img src="https://digital-awesome-website.s3.us-west-2.amazonaws.com/Screenshot_2023_09_29_at_3_40_07_PM_668c63ab9c.png" alt="Screenshot 2023-09-29 at 3.40.07 PM.png" srcset="https://digital-awesome-website.s3.us-west-2.amazonaws.com/thumbnail_Screenshot_2023_09_29_at_3_40_07_PM_668c63ab9c.png 245w,https://digital-awesome-website.s3.us-west-2.amazonaws.com/small_Screenshot_2023_09_29_at_3_40_07_PM_668c63ab9c.png 500w,https://digital-awesome-website.s3.us-west-2.amazonaws.com/medium_Screenshot_2023_09_29_at_3_40_07_PM_668c63ab9c.png 750w,https://digital-awesome-website.s3.us-west-2.amazonaws.com/large_Screenshot_2023_09_29_at_3_40_07_PM_668c63ab9c.png 1000w," sizes="100vw"><img src="https://digital-awesome-website.s3.us-west-2.amazonaws.com/Screenshot_2023_09_29_at_3_40_12_PM_9f560b48ff.png" alt="Screenshot 2023-09-29 at 3.40.12 PM.png" srcset="https://digital-awesome-website.s3.us-west-2.amazonaws.com/thumbnail_Screenshot_2023_09_29_at_3_40_12_PM_9f560b48ff.png 245w,https://digital-awesome-website.s3.us-west-2.amazonaws.com/small_Screenshot_2023_09_29_at_3_40_12_PM_9f560b48ff.png 500w,https://digital-awesome-website.s3.us-west-2.amazonaws.com/medium_Screenshot_2023_09_29_at_3_40_12_PM_9f560b48ff.png 750w,https://digital-awesome-website.s3.us-west-2.amazonaws.com/large_Screenshot_2023_09_29_at_3_40_12_PM_9f560b48ff.png 1000w," sizes="100vw">These quantitative and qualitative data illustrate a market ripe for mobile innovation.&nbsp;But before we talk about apps and how they contribute to every dispensary’s success… let’s see what key challenges this technology is addressing.<ul><li>Dwindling Customer Loyalty &amp; Retention: With over 7,000 dispensaries in the U.S., competition is fierce and people are drowning in a sea of options for weed. That's why brands that have invested heavily in licensing, quality product sourcing, and marketing are caught in the crossfire. They're not only battling each other, they're also losing customers to the black market who can offer products at half the price.</li></ul>&nbsp;<ul><li>Lower Profits: The prevalence of the black market (who doesn't have to deal with tax problems and other expenses) puts pressure on legal retailers to lower prices. Additionally, widespread acceptance has led to an oversupply, causing a steady price decline. This makes it challenging for retailers as these issues among many others are impacting their bottom line.</li></ul>&nbsp;<ul><li>Lack of Direction: As dispensaries deal with ongoing issues of price compression and market dilution, many legal businesses struggle to figure out the best way to sell cannabis and amplify their presence in-store or online to secure their market share.</li></ul>&nbsp;<h2>So, what's the best way to sell cannabis?&nbsp;</h2>And how do you strengthen the loyalty of the traffic you bring in?Is it by investing in SEO for more in-store traffic, SMS/Email marketing, Kiosk, or a custom mobile app or all the above?While the answer varies per dispensary, one thing is clear: investing in your brand's presence and key marketing channels can yield long-term results, bolster brand loyalty, and, when done correctly, increase sales.&nbsp;<hr><h1>Benefits of Having a Cannabis Mobile App</h1>In today's challenging market, many dispensaries are now turning to mobile apps as a potential solution because the cannabis culture is now deeply embedded in contemporary life. Data from New Frontier suggests that cannabis usage is widespread among the younger generation, specifically those aged 18-34, who are the most tech-savvy within the current market.And where do these people hang out? On their mobile phones. Having said that, what do you get out of investing in your own channel such as a mobile app?<h2>Brand Resonance</h2>A custom-branded app goes beyond just integrating your logo or preferred color palette—it means tailoring every element of the user interface and user experience to align with your brand identity and marketing direction.&nbsp;This includes everything from the home screen and icons to the app pages and overall user journey.Investing in a fully branded platform not only increases brand equity but also elevates the perception of your brand.&nbsp;This is important because, the aspirational market where many of the savvy connoisseurs belong, often equates high-quality platforms with high-quality products and services that they want to be associated with.Conversely, a low-quality or clunky tech interface can give an impression that you're cutting corners for profit, which can lead to losing loyal customers.<img src="https://digital-awesome-website.s3.us-west-2.amazonaws.com/Screenshot_2023_09_29_at_3_44_02_PM_0397419aa4.png" alt="Screenshot 2023-09-29 at 3.44.02 PM.png" srcset="https://digital-awesome-website.s3.us-west-2.amazonaws.com/thumbnail_Screenshot_2023_09_29_at_3_44_02_PM_0397419aa4.png 245w,https://digital-awesome-website.s3.us-west-2.amazonaws.com/small_Screenshot_2023_09_29_at_3_44_02_PM_0397419aa4.png 500w,https://digital-awesome-website.s3.us-west-2.amazonaws.com/medium_Screenshot_2023_09_29_at_3_44_02_PM_0397419aa4.png 750w," sizes="100vw">&nbsp;<h2>More Sales</h2>A native app is emerging as the most profitable way to sell cannabis via mobile, and here's why: It offers a superior buying experience compared to mobile-friendly web stores.&nbsp;Shoppers can easily find the products they love and add them to their carts.&nbsp;With features like:<ul><li>fast-speed product searches</li><li>browsing histories &amp; product listing</li><li>custom filters</li><li>custom categories</li><li>smart recommendations based on a customer's browsing history buying behavior and more.</li></ul>&nbsp;<h2>Customer Satisfaction</h2>A native app can also enhance the overall customer experience by suggesting complementary products that customers might find interesting.&nbsp;They can even get quick customer support with in-app chat capabilities and native synchronization of key website content such as insightful blogs or other resource pages.To put it simply, it's not just about selling cannabis—it's about ensuring customers are satisfied from discovery to after-sales so they stay engaged.<img src="https://digital-awesome-website.s3.us-west-2.amazonaws.com/Cinder_App_3fb49d4766.png" alt="Cinder App .png" srcset="https://digital-awesome-website.s3.us-west-2.amazonaws.com/thumbnail_Cinder_App_3fb49d4766.png 156w,https://digital-awesome-website.s3.us-west-2.amazonaws.com/small_Cinder_App_3fb49d4766.png 500w,https://digital-awesome-website.s3.us-west-2.amazonaws.com/medium_Cinder_App_3fb49d4766.png 750w,https://digital-awesome-website.s3.us-west-2.amazonaws.com/large_Cinder_App_3fb49d4766.png 1000w," sizes="100vw">Cinder Cannabis App Review on App Store&nbsp;In a nutshell, cannabis enthusiasts are truly progressive consumers who are now seeking progressive experiences such as native in-app shopping.The adoption of native mobile apps in this industry will soon accelerate and is set to contribute to a stronger market for legal retailers.Digital Awesome is at the forefront of this mission, offering cutting-edge mobile apps specifically designed for cannabis retailers. These custom apps are strategically created to drive sales and foster brand loyalty, providing an exceptional customer experience that sets client dispensaries apart from the rest (even the black market!).For more information about Digital Awesome's Cannabis Apps for Retailers, you can schedule a quick demo with the <a href="https://www.awesomecannabisapps.com/schedule-a-demo-newsletter">Client Success Team </a>or visit <a href="http://www.awesomecannabisapps.com/">www.awesomecannabisapps.com</a>.&nbsp;<img src="https://digital-awesome-website.s3.us-west-2.amazonaws.com/Sales_3_c53d5ec143.jpg" alt="Cannabis Holiday" srcset="https://digital-awesome-website.s3.us-west-2.amazonaws.com/thumbnail_Sales_3_c53d5ec143.jpg 245w,https://digital-awesome-website.s3.us-west-2.amazonaws.com/small_Sales_3_c53d5ec143.jpg 500w,https://digital-awesome-website.s3.us-west-2.amazonaws.com/medium_Sales_3_c53d5ec143.jpg 750w,https://digital-awesome-website.s3.us-west-2.amazonaws.com/large_Sales_3_c53d5ec143.jpg 1000w," sizes="100vw">Disclaimer: Tips, advice, and insights provided on this blog are intended for informational purposes only and should be considered as recommendations and/or market news. Readers should conduct their own due diligence and ensure compliance with federal and state laws before making any business &amp; marketing decisions pertaining to their own dispensaries and promotional channels. Digital Awesome will not be held liable for any damages or penalties incurred as a result of following the advice or information presented in this blog. <span style="background-color:rgb(255,255,255);color:rgb(33,37,41);font-family:system-ui, -apple-system, &quot;Segoe UI&quot;, Roboto, &quot;Helvetica Neue&quot;, &quot;Noto Sans&quot;, &quot;Liberation Sans&quot;, Arial, sans-serif, &quot;Apple Color Emoji&quot;, &quot;Segoe UI Emoji&quot;, &quot;Segoe UI Symbol&quot;, &quot;Noto Color Emoji&quot;;font-size:19px;">&nbsp;

More and more cannabis software providers are adding mobile app solutions to their list of services. This is a clear indication that businesses are realizing the importance of meeting customers where they are - on their phones.

The Cannabis Market is Ripe For Native Mobile Apps

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<h2>September 2023 Market Overview: The Front-Runners, the Steady Performers, and the Lay Lowers</h2>In an insightful overview of the current state of the marijuana market across the United States, data from <a href="https://www.headset.io/cannabis-market-data/september-2023-cannabis-market-overview">Headset</a> reveals a complex mosaic of growth, stability, and contraction.&nbsp;Maryland is a rising star in this landscape, with its market growing 5% in its second month since launch, generating $91.7M in sales. Florida is flourishing as well, charting a robust 17.6% market growth compared to August 2022.Michigan's cannabis market has displayed a significant surge with a remarkable 31.5% growth in August translates to a market value of $273,304,741 for the month showing this market’s vast potential.California, despite a 9% contraction in August, still boasts an immense market volume at $377,180,195. According to Headset, this dip could potentially signal early signs of market saturation, but the sheer size of California's market remains awe-inspiring.Colorado, despite experiencing an 11.3% year-to-date dip, maintains a significant market presence. While this contraction reveals certain challenges, the state's persistent presence in the market cannot be overlooked.Finally, Washington and Oregon stand as steady states in the cannabis industry. Despite their respective contractions of 0.9% and 0.8% in August, they continue to be strong pillars in the industry. Their resilience and enduring market strength, as reported by Headset, are emblematic of their established status within the industry.<hr><h2>Basket Analytics</h2>The cannabis industry is going through an interesting phase of transformation, as per the latest insights from Headset's <a href="https://www.headset.io/cannabis-market-data/september-2023-cannabis-market-overview">Cannabis Market Overview</a>. For instance, Maryland is experiencing a luxury trend, with an increase of 15.24% in the average price of items, suggesting a tilt towards high-end products.However, not all states are seeing similar trends. The size of purchases, or 'basket sizes', are decreasing in some regions. California has experienced a 12.46% decrease, while Massachusetts has seen a more drastic drop of 18.64%.&nbsp;In the case of Florida, the growth isn't just limited to market volume. The state has seen a significant increase of 33.84% in transactions, indicating a strong consumer base. At the same time, the average price of items varies across different states. For example, Illinois has noticed a 13.38% drop in its average item price. This could either be due to increased competition or the rise of a more price-sensitive consumer base.These observations provide a glimpse into the dynamic nature of the cannabis market. While these insights represent only a fraction of the data available at Headset, they still offer a crucial understanding of the current tendencies and patterns shaping the sector.<hr><h2>Demographics Report 2023</h2>Headset's <a href="https://www.headset.io/industry-reports/demographics-report-2023">2023 demographic report</a> offers critical insights into the cannabis consumer landscape in the United States and Canada.&nbsp;Here are the key takeaways:<ul><li>Generation Z is the fastest-growing consumer group in the cannabis market of both countries, representing a significant shift in demographics.</li><li>Despite this, Millennials continue to be the leading consumer group, with nearly half of every dollar spent on cannabis across North America attributed to them.</li><li>Together, Millennial and Generation Z consumers account for 72.1% of all tracked sales in Canada and 63% in the U.S.</li><li>Male consumers dominate the cannabis market, making up approximately two-thirds of all cannabis sales. Female consumers constitute the remaining one-third. However, Canada shows a higher representation and growth rate of female consumers compared to the U.S.</li><li>Older consumers tend to favor traditional product categories like Flower and Edibles, while younger consumers lean towards newer formats such as Vapor Pens and Concentrates.</li><li>Notably, Generation Z has become the first generation to spend more on Vapor Pens than on Flower products, marking a significant shift in consumption habits.</li></ul>In essence, the report highlights the growing influence of younger generations in the cannabis market and the shifting preferences towards new product formats. It also underscores the importance of understanding these evolving demographics and preferences for businesses in the cannabis industry.<hr><h2>Customer Lifetime Value &amp; Retention Rate of a Cannabis Retail Customer</h2>Bobby Fatemi, co-founder and Head of Data Science at Happy Cabbage Analytics, conducted an <a href="https://www.happycabbage.io/post/lifetime-value-retail-customer-cannabis">in-depth analysis</a> of the lifetime value (LTV) of retail customers for dispensaries. His study, which spanned five years and included data from five retailers, aimed to understand customer retention rate, order frequency, and total spending over time.Key findings of the study include:<ul><li>Retained customers return every three weeks on average.</li><li>These customers spend an average of $130 per order.</li><li>Their loyalty spans an average period of three years.</li><li>Over these three years, customers generated around $7,000 in sales.</li></ul>However, the attrition rate is high, with only 16% of customers continuing to shop at the same store over the five-year period analyzed. The remaining 84% declined rapidly, with an 18% drop-off after just the first quarter. By the tenth quarter (approximately three years), the attrition rate reached 50%.Despite the high attrition rate, the study revealed that retaining even a fraction of these lost customers could significantly bolster revenue. For instance, retaining 25% of lost customers over ten quarters (53 out of 212 customers in this case) could result in $371,000 in additional revenue.The study also highlighted that cannabis customers often shop with the retailer that engages them at the right time and place, indicating the importance of timely marketing efforts. In conclusion, while acquiring new customers is essential, nurturing and retaining existing ones can lead to substantial revenue growth. Dispensaries should therefore prioritize and invest more in customer retention strategies.<hr><h2>Weedmaps Jack Prices Up 4x</h2>The cannabis industry is experiencing a significant shift as Weedmaps, a prominent dispensary listing service, drastically increases its prices. This move has led many dispensaries and delivery services to explore alternative options. The basic marketplace listing rate has surged from $495 to $1,600 per month for each location, excluding premium listing. This marks a nearly 400% increase in the cost of securing a spot on Weedmaps, pushing many cannabis retailers to reconsider their investment.This price hike has stirred a wave of reactions among key opinion leaders, cannabis retail marketers, and owners on LinkedIn, many of whom have expressed dissatisfaction with the change. One cannabis retail store owner, after eight years of using Weedmaps, decided to withdraw due to these recent changes.Apart from the price increase, several other factors have contributed to a decrease in Weedmaps patronage. Some of these include the loss of "trap" shops on the platform, the growth of individual store platforms such as websites or apps, diminishing traffic and revenues per store, and a perceived lack of focus on the part of Weedmaps.Furthermore, the trend of consumers starting their search for cannabis products on Google rather than on Weedmaps or other marketplace sites has contributed to the overall decline in demand for Weedmaps' services. As a result, many industry players are now prioritizing organic growth, investing in their own Google business listings or other branded channels. This shift in strategy questions the sustainability of Weedmaps' business model and indicates a potential paradigm shift in the cannabis industry.Join the conversation at <a href="https://www.linkedin.com/posts/matthew-shterenberg-272235b9_weedmaps-price-increase-community-thoughts-activity-7105553496749318145-Vrs4?utm_source=share&amp;utm_medium=member_desktop">Deeproots on LinkedIn</a>.&nbsp;<hr><h2>Distinct Perspective on Daily Deals</h2>Krista Raymer, cannabis retail strategist and founder of <a href="http://vetrinagroup.com/">Vetrina Group</a>, has expressed her concerns about dispensaries' common practice of offering daily deals. <a href="https://www.linkedin.com/posts/krista-raymer_hot-take-stop-doing-cannabis-daily-deals-activity-7105512529543536641-MeZu?utm_source=share&amp;utm_medium=member_desktop">According to Raymer</a>, these daily deals may not be as beneficial for the industry as they seem.&nbsp;Here's why:<ul><li>Conditioning Customers by Category: Daily deals often focus on specific categories, conditioning customers to buy only within those categories. However, the most valuable and loyal customers typically purchase across various categories.</li><li>Creating Expectations for Discounts: When customers are continually offered discounts, they come to expect them. This expectation affects not only your store but also others, as discounts become a standard condition of sale for most consumers. While discounts aren't necessarily detrimental, they should be deployed strategically and with intention.</li><li>Limited Promotional Length: Daily deals, by their very nature, are time-limited to one day. This short timeframe may not be sufficient to attract new customers or allow enough people to take advantage of the deal.</li></ul>In summary, while daily deals might seem like an attractive marketing strategy, Raymer advises that they should be used thoughtfully and strategically. The aim should be to encourage cross-category purchases, avoid creating an expectation for constant discounts, and ensure promotions have enough duration to attract a wider customer base.<hr><h2>Mobile Channels Triple Customer Visits</h2><a href="https://awesomecannabisapps.com/">Digital Awesome</a>, a leading cannabis app developer, shares valuable insights on the role of mobile channels in driving sales within the cannabis industry. Here's a summary:<ul><li>Digital Awesome apps reveal that the average customer spends over $100 per purchase and returns approximately three times a month, according to six months of backend data for a Washington dispensary.</li><li>The app delivered a 34% growth in its user base month-on-month, a trend expected to continue with the implementation of a built-in referral system and other referral-boosting features.</li><li><a href="https://awesomecannabisapps.com/">Digital Awesome's apps</a> have demonstrated a significant user retention rate of 39% within a 30-day period. This is notably higher compared to the average retention rate of standard websites and apps, which stands at 3% and 8% respectively. The user retention rate, measuring the percentage of users who return to an app within a month, is a crucial metric. It not only signifies customer loyalty but also reflects the product's effectiveness.</li></ul>In essence, the use of mobile channels, particularly apps, can significantly enhance sales and customer engagement in the cannabis industry, leading to higher customer retention and loyalty.To learn more about how custom mobile apps can power your cannabis retail store to new heights, <a href="https://meetings.hubspot.com/brady-halse/brady-and-david-meeting-link">schedule an app demo today</a>.Visit <a href="http://www.awesomecannabisapps.com/">www.awesomecannabisapps.com</a> or email <a href="mailto:brady@digitalawesomeapps.com">brady@digitalawesomeapps.com</a>.&nbsp;<hr>Sources:"Cannabis Market Data." Headset, 2023, <a href="http://www.headset.io/cannabis-market-data/september-2023-cannabis-market-overview">www.headset.io/cannabis-market-data/september-2023-cannabis-market-overview</a>."Demographics Report 2023." Headset, 2023, <a href="http://www.headset.io/industry-reports/demographics-report-2023">www.headset.io/industry-reports/demographics-report-2023</a>.Fatemi, Bobby. "Lifetime Value of a Retail Customer in Cannabis." Happy Cabbage Analytics, <a href="http://www.happycabbage.io/post/lifetime-value-retail-customer-cannabis">www.happycabbage.io/post/lifetime-value-retail-customer-cannabis</a>.Shterenberg, Matthew. "Weedmaps Price Increase - Community Thoughts." LinkedIn, <a href="http://www.linkedin.com/posts/matthew-shterenberg-272235b9_weedmaps-price-increase-community-thoughts-activity-7105553496749318145-Vrs4">www.linkedin.com/posts/matthew-shterenberg-272235b9_weedmaps-price-increase-community-thoughts-activity-7105553496749318145-Vrs4</a>.Raymer, Krista. "Hot Take - Stop Doing Cannabis Daily Deals." LinkedIn, <a href="http://www.linkedin.com/posts/krista-raymer_hot-take-stop-doing-cannabis-daily-deals-activity-7105512529543536641-MeZu">www.linkedin.com/posts/krista-raymer_hot-take-stop-doing-cannabis-daily-deals-activity-7105512529543536641-MeZu</a>.

We've collated key insights from cannabis market research firms, Canna software solutions, retail strategists, and marketers.Here are 7 crucial takeaways that you might find interesting:

Cannabis Data & Marketing Insights You Should Pay Attention To

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<h2>1. Understand Your Needs</h2>Before investing in an app or software, understand your dispensary's needs thoroughly. Identify bottlenecks or areas where your team needs support to enhance overall business and customer experience.Ask questions like:<ul><li>Where are our customers shopping, and how do they shop?</li><li>What are our marketing needs? Are you looking to bolster your loyalty program and decrease acquisition costs by investing in your existing customers? If you're noticing a drop in your loyalty program's usage, consider an app that offers robust loyalty features that can complement your current rewards program.</li><li>What specific features do we require from an app or software? List them down. SoIf you're considering including features like delivery and order pick-up tracking, advertising spaces, blog content sync, and push notifications, list what you have in mind. Discuss these with potential developers to see if they're flexible enough to incorporate these features into your app.</li></ul>The answers to these questions will help inform your decision, ensuring you get value for your money and avoid unnecessary expenses further down the line.&nbsp;<h2>2. Vet Your Potential Provider</h2>After identifying your goals, it’s time to vet potential developers.&nbsp;Some key considerations include:<ul><li>Are they focused on the cannabis industry or they have scattered focus?</li><li>Are they knowledgeable about compliance issues?</li><li>How long have they been in the software industry?&nbsp;</li><li>Whom have they helped in the past and what was their portfolio like?</li><li>Do they have a good relationship with key software providers in the cannabis industry?</li></ul>This information will help you gauge their level of expertise and reliability.&nbsp;&nbsp;<h2>3. Understand Their App Service and Collaboration Process</h2>You'll be working with your chosen provider for a long duration, so it's crucial to ensure compatibility. Understand their app service and collaboration process by asking:<ul><li>How do their features compare to other app providers? Ask for a competitive analysis during the call.</li><li>How can these features support your business goals?</li><li>Will you be owning your mobile app?&nbsp;</li><li>What type of data will you be able to access or own?</li><li>What the migration process will look like if you already have an existing app, or when you want to switch further down the line.</li><li>How are they staying compliant with state laws?</li><li>Do they take on many clients simultaneously or work with a limited number to ensure quality service?</li><li>Are their contracts flexible or binding?</li><li>How involved will their experts be in the project?</li><li>What is your collaboration process like before, during and after the project?</li><li>Do you offer any after-sales support services?</li></ul>These questions may help you determine if the provider can meet your expectations and work well with your team.&nbsp;<h2>4. Consider Pricing</h2>Budget is a significant factor in any business decision. Ensure you can accommodate the provider's charges in your budget for at least a year or depending on your ROI projections. Many providers offer monthly pricing schemes, which can be negotiated based on your cash flow and requirements.&nbsp;<h2>5. Check Integration Capabilities</h2>A good cannabis app should seamlessly integrate with e-commerce, rewards, delivery, POS for inventory and compliance, and more. Check if the provider can integrate with your existing software to reduce costs and provide a comprehensive solution.&nbsp;&nbsp;<hr><h1>Why Choose Digital Awesome for Your Cannabis App Development?</h1>Given these tips, we'd like to share how working with Digital Awesome can benefit your cannabis dispensary:<ul><li>Experience: We are a team of experienced developers and cannabis industry lovers, having worked with leading dispensaries across the US and Canada.</li></ul>&nbsp;<ul><li>App Service &amp; Collaboration: Dispensaries can benefit from sales-boosting and high-converting app features, seamless integrations, migrations, and much more. We're not just dictating how things should be; we work hand-in-hand with brands. Each client is provided with a dedicated project manager to ensure alignment and quality.</li></ul>&nbsp;<ul><li>Pricing: Our proprietary custom app engineering cuts costs by 90% compared to traditional custom mobile app development. With a low start-up and flexible monthly subscription, we offer the best value custom apps in the cannabis industry.&nbsp;</li></ul>&nbsp;<ul><li>Integration: We integrate with leading cannabis business software, providing app experiences beyond what the current custom app market can provide. Integrations include Dispense, Springbig, POSaBit, Dutchie, Meadow, Treez, Blaze, Cova, Alpine IQ, Sweed, Proteus 420, Flowhub, and Greenbits.</li></ul>&nbsp;Our custom mobile app solution is perfect for dispensaries looking to increase revenue, stand out from the competition, retain customers and directly communicate with them about special deals and customer service.<hr><h2>See how one of our clients grew its user base in just 6 months, with customers averaging $100 in spend and visiting 3x per month.</h2><img src="https://digital-awesome-website.s3.us-west-2.amazonaws.com/Screenshot_2023_08_29_at_2_06_11_PM_3b118797b9.png" alt="Screenshot 2023-08-29 at 2.06.11 PM.png" srcset="https://digital-awesome-website.s3.us-west-2.amazonaws.com/thumbnail_Screenshot_2023_08_29_at_2_06_11_PM_3b118797b9.png 245w,https://digital-awesome-website.s3.us-west-2.amazonaws.com/small_Screenshot_2023_08_29_at_2_06_11_PM_3b118797b9.png 500w,https://digital-awesome-website.s3.us-west-2.amazonaws.com/medium_Screenshot_2023_08_29_at_2_06_11_PM_3b118797b9.png 750w,https://digital-awesome-website.s3.us-west-2.amazonaws.com/large_Screenshot_2023_08_29_at_2_06_11_PM_3b118797b9.png 1000w," sizes="100vw"><h2>Interested in seeing what Digital Awesome can do for your dispensary?</h2><a href="https://meetings.hubspot.com/brady-halse/brady-and-david-meeting-link">Schedule a demo today.</a>

In the rapidly growing cannabis industry, tech solutions like mobile apps are becoming essential tools for dispensaries to thrive. But with many options, how do you choose the right one?&nbsp;Here are some practical tips to guide your decision-making process.

Cannabis App Buying Tips for Dispensaries

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<h2>1. Make It Easy for Customers to Find You</h2>The first step towards enhancing your dispensary's competitiveness is making it a breeze for customers to find you, both in-person and online. A multi-store locator on your site or cannabis mobile app serves as a digital compass, guiding customers straight to your door from wherever they might be.But don't stop there! Optimize your store’s local SEO to pop up on Google Maps when users search for key phrases like “Dispensaries near me” or “weed near me”.&nbsp;Sure, being listed on marketplaces like Weedmaps can give you a temporary boost. But remember, their benefits typically dwindle once you stop paying for monthly listings or bidding for top spots - plus the&nbsp;<a href="https://www.linkedin.com/posts/matthew-shterenberg-272235b9_the-weedmaps-story-activity-7101931173634867202-xrQb?utm_source=share&amp;utm_medium=member_desktop">news</a> is, they’re raising prices 4x for certain markets. For sustainable visibility and searchability, nothing outshines investing in your platforms. &nbsp;<h2> 2. Secure Exclusive Vendor Agreements</h2>Another savvy move to ramp up your dispensary's competitive edge is by featuring unique and exclusive products. You can do this by striking up vendor agreements for the sole rights to sell certain items. This air of exclusivity could transform your store into a must-visit dispensary for cannabis users seeking out fresh experiences. Alternatively, why not create your signature brand? This not only sets you apart from the rest but also hands you the reins on quality control and pricing. Yes, it may require a heftier investment, but maintaining as much exclusivity as you can with your vendors is key. It helps you showcase a product range that won't be found in every other dispensary in town.&nbsp;&nbsp;<h2>3. Foster Unforgettable Experiences</h2>People are drawn to memorable experiences, not just products. So how about crafting unique interactions that engage your customers beyond the simple act of purchasing?In-store, hold educational sessions about various cannabis strains, their uses, and benefits. Online, you could offer virtual store tours, host Q&amp;A sessions with industry experts, or even introduce gamified shopping and loyalty programs through a <a href="http://awesomecannabisapps.com">dedicated cannabis mobile app</a>.To further strengthen community ties, why not host local events such as cannabis tasting sessions or themed parties at your dispensary? These immersive experiences not only give customers more reasons to frequent your store but also foster deeper connections with your brand and fellow enthusiasts.&nbsp;&nbsp;<h2>4. Invest in New Sales Technology</h2>Technology plays a pivotal role in boosting business competitiveness. For dispensaries, this could entail investing in a robust Point of Sale (POS) system that simplifies operations, inventory management, and sales tracking.Additionally, using customer relationship management (CRM) software can aid in understanding your customers more effectively and personalizing their shopping experience. Finally, enhance this with your dispensary's <a href="https://www.awesomecannabisapps.com">dedicated cannabis mobile app</a>, which integrates shopping, rewards, and marketing to foster a seamless sales journey and an overall improved customer experience.Here are the benefits of having a dedicated mobile app for dispensaries:<ul><li>It offers ordering experiences similar to those of 7/11 or Starbucks.</li><li>It provides customized tech in the palm of your customer’s hands.</li><li>Mobile push notifications can be used to announce daily deals and reminders.</li><li>AI-powered selling tools can help increase average cart values through upselling.</li></ul>Digital punch cards can enhance referrals, purchases, and customer retention. &nbsp;<h2>5. Cultivate a Strong Online Presence</h2>Last but not least, don't underestimate the power of a strong online presence. A robust online presence can start by having a website, a high-converting mobile app, social media content, and positive online reviews, which can significantly sway potential customers' perceptions of your dispensary.Research underscores the power of reviews and brand perception in buying decisions. For instance, 93% of consumers&nbsp;<a href="https://www.frontiersin.org/articles/10.3389/fpsyg.2022.865702">stated</a> that online reviews impact their purchasing choices. Additionally, studies reveal that real-life customer reviews have a profound influence on purchasing decisions, with 87% of consumers&nbsp;<a href="https://emplifi.io/press/study-reveals-customer-ratings-reviews-impact-on-purchase-decisions">acknowledging</a> their impact.These data highlight why dispensaries should prioritize enhancing their online visibility and reputation - as with any business in this millennium. Positive reviews can bolster brand perception and trust, ultimately swaying purchasing decisions. By leveraging this opportunity, dispensaries can differentiate themselves from competitors and deliver exceptional customer experiences.<hr>&nbsp;By implementing these strategies, your dispensary can become more competitive. Remember, success in the cannabis industry isn't just about selling products; it's about creating an experience and building relationships with your customers.&nbsp;So stay innovative, stay unique, and most importantly, stay true to your brand!&nbsp;Related:<ul><li><a href="https://digitalawesomeapps.com/blog/tech-buying-tips-for-cannabis-dispensaries"><span style="background-color:rgb(255,255,255);color:rgb(33,37,41);font-family:system-ui, -apple-system, &quot;Segoe UI&quot;, Roboto, &quot;Helvetica Neue&quot;, &quot;Noto Sans&quot;, &quot;Liberation Sans&quot;, Arial, sans-serif, &quot;Apple Color Emoji&quot;, &quot;Segoe UI Emoji&quot;, &quot;Segoe UI Symbol&quot;, &quot;Noto Color Emoji&quot;;">Cannabis App Buying Tips for Dispensaries</a></li><li><a href="https://digitalawesomeapps.com/blog/10-more-ways-to-use-your-new-dispensary-app-s-push-notifications"><span style="background-color:rgb(255,255,255);color:rgb(33,37,41);font-family:system-ui, -apple-system, &quot;Segoe UI&quot;, Roboto, &quot;Helvetica Neue&quot;, &quot;Noto Sans&quot;, &quot;Liberation Sans&quot;, Arial, sans-serif, &quot;Apple Color Emoji&quot;, &quot;Segoe UI Emoji&quot;, &quot;Segoe UI Symbol&quot;, &quot;Noto Color Emoji&quot;;">10 Ways To Use Cannabis App Push Notifications</a></li><li><a href="https://digitalawesomeapps.com/blog/next-level-dispensary-marketing-geofencing-in-mobile-apps">Beat The Competition with Geofencing</a></li></ul><h2><img src="https://digital-awesome-website.s3.us-west-2.amazonaws.com/Sales_3_c53d5ec143.jpg" alt="Cannabis Holiday" srcset="https://digital-awesome-website.s3.us-west-2.amazonaws.com/thumbnail_Sales_3_c53d5ec143.jpg 245w,https://digital-awesome-website.s3.us-west-2.amazonaws.com/small_Sales_3_c53d5ec143.jpg 500w,https://digital-awesome-website.s3.us-west-2.amazonaws.com/medium_Sales_3_c53d5ec143.jpg 750w,https://digital-awesome-website.s3.us-west-2.amazonaws.com/large_Sales_3_c53d5ec143.jpg 1000w," sizes="100vw"> <a href="https://meetings.hubspot.com/hello410/digital-awesome-demo-call">Book a Demo Today</a></h2>&nbsp;Disclaimer: Tips, advice, and insights provided on this blog are intended for informational purposes only and should be considered as recommendations and/or market news. Readers should conduct their own due diligence and ensure compliance with federal and state laws before making any business &amp; marketing decisions pertaining to their own dispensaries and promotional channels. Digital Awesome will not be held liable for any damages or penalties incurred as a result of following the advice or information presented in this blog.

Whether you're in the heart of a bustling city or nestled in a quieter locale, your cannabis dispensary's competitiveness doesn't solely hinge on its location. There are numerous strategies you can adopt to stand out from the crowd and attract a loyal customer base.&nbsp;Here are five practical ways to up the ante:

5 Ways Dispensaries Can Outshine Their Competitors

tech savvy consumers looking at their devices

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Modern Cannabis Consumer Header

<h2>1. They Buy on the Go</h2>Today's cannabis consumers are busy professionals who don't have the luxury of spending hours in a dispensary. They want a quick, efficient shopping experience – think grabbing a coffee at Starbucks or picking up groceries after work. They're all about speed and convenience, so offering services like curbside pickups and deliveries is a pretty smart move.&nbsp;<h2>2. Quality Over Quantity</h2>Modern consumers value quality over everything else. They want products that give them value for their money. If your products are too expensive, they'll sit on the shelves. Too cheap, and you could end up losing money. The key is to find that sweet spot, and data can help you with that. Understand who your customers are and what they're buying, and tailor your offerings accordingly. &nbsp;<h2>3. Brand Experience Matters</h2>More than the products themselves, modern consumers care about the overall brand experience. Did they find what they needed? Was the service memorable? These factors can significantly influence their choice of dispensary, so make sure you're providing an experience they won't forget.<h2>4. Tech-Savvy Shoppers</h2>The modern cannabis consumer is technologically savvy. They want to shop for their cannabis the same way they order a book on Amazon or a pizza from Dominos. They want apps – and not just any apps. They want apps that offer a seamless shopping experience, like the ones from Digital Awesome that combine shopping, rewards, and marketing all in one place.<h2>5. They Value Education</h2>Today's cannabis consumers are well-informed. They want to understand what they're purchasing – the strains, the effects, the benefits. Investing in consumer education can win you not just their business, but also their loyalty<h2>6. Socially Conscious Consumers</h2>Modern consumers are socially conscious. They care about the brands they support and the products they buy. They prefer shopping with brands that stand for good causes and contribute positively to the community. Be mindful of your dispensary's collaborations, as branding is infectious.<h2> 7. They Crave Innovation</h2>Finally, the modern cannabis consumer craves innovation. They're tired of mobile-friendly sites and wallet apps that redirect them to another link just to shop. They want fresh products and new channels to buy their cannabis from. Think in-store kiosks, vending machines, and your dispensary's own mobile app. After all, everyone loves shiny new things! &nbsp;<hr><h2>Conclusion</h2>In a nutshell, understanding these seven traits of the modern cannabis consumer can help your dispensary stay ahead of the curve. Don't be the Nokia of the cannabis industry. Evolve, innovate, and do business differently to stand out and capture a piece of this growing market.Stay ahead of the curve with Digital Awesome.<a href="https://app.jasper.ai/yourwebsite.com/book-demo">&nbsp;Book a demo</a> today, and let us show you how to tap into the minds of the modern cannabis consumer.&nbsp;<img src="https://digital-awesome-website.s3.us-west-2.amazonaws.com/3_a3611a5d4a.jpg" alt="3.jpg" srcset="https://digital-awesome-website.s3.us-west-2.amazonaws.com/thumbnail_3_a3611a5d4a.jpg 245w,https://digital-awesome-website.s3.us-west-2.amazonaws.com/small_3_a3611a5d4a.jpg 500w,https://digital-awesome-website.s3.us-west-2.amazonaws.com/medium_3_a3611a5d4a.jpg 750w,https://digital-awesome-website.s3.us-west-2.amazonaws.com/large_3_a3611a5d4a.jpg 1000w," sizes="100vw">Disclaimer: Tips, advice, and insights provided on this blog are intended for informational purposes only and should be considered as recommendations and/or market news. Readers should conduct their own due diligence and ensure compliance with federal and state laws before making any business &amp; marketing decisions pertaining to their own dispensaries and promotional channels. Digital Awesome will not be held liable for any damages or penalties incurred as a result of following the advice or information presented in this blog. &nbsp;

In the fast-paced cannabis retail scene, keeping up with the times is absolutely crucial. It's like this in every business - if you're not innovating and adapting, you risk falling behind. Remember Nokia? They used to be the top dogs in the smartphone world, but because they didn't keep up with the times, Apple and Samsung zoomed right past them. The same thing could happen to your cannabis store if you don't keep things fresh and appealing for today's customers.So, who exactly are these modern cannabis consumers? What are they after? Let's take a look!<hr>

FREE Social Media Guide 2024 For Dispensaries

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