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Discover:-20 Organic Content Ideas: Spark engaging conversations and keep your audience coming back for more.-Compliance Hacks: Navigate the ever-changing social media landscape with confidence.-3-Step Fan-to-Fanatic Formula: Transform those casual followers into raving fans (and loyal paying customers).&nbsp;<a href="https://drive.google.com/file/d/1kRaKFZn3suV73oXFmdmz-bzTwJT4BB8m/view?usp=sharing">Download our FREE guide here &gt;</a>&nbsp;

Nikki Tabberrah 

Social media marketing can feel like a minefield, right? Restrictions and shadow banning worries can be a real buzzkill. But listen, it's still one of the most affordable ways to build a community of loyal customers who love your dispensary.Download our tool kit so you can stay compliant while getting creative in 2024.&nbsp;

FREE Social Media Guide 2024 For Dispensaries

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&nbsp;1. Become a Canna-sseur: Think wine tastings, but with terpenes. Host educational workshops where you can learn about different strains, how to identify them, and how to pick the perfect one for your mood. Bonus points for guest appearances by master growers or budtenders with serious knowledge to drop.2. Highlighting Homegrown Heroes: Support local artists by showcasing and selling their work at your dispensary. Throw meet-and-greets or sponsor local art walks – it's a win-win for creativity and community vibes.3. Yoga with a Twist: We all know cannabis is great for unwinding, so why not combine it with some gentle yoga? Partner with a local studio to offer CBD-focused yoga classes. It's the perfect way to de-stress and find your center (literally and figuratively).4. Do Good, Feel Good: Feeling generous? Partner with environmental or social justice organizations and give your customers and staff a chance to volunteer! Not only will you be giving back, but you'll also be building a reputation as a dispensary with a heart.5. Keeping it Green: We all love cannabis, but let's not forget about Mother Earth. Organize community clean-up events or partner with sustainability organizations. Show everyone you're serious about eco-friendly practices and responsible sourcing.6. Budtender for a Day: Ever wondered what it's like to be behind the counter? Run a contest or raffle where the winner gets to shadow a budtender for a day. Learn the ropes, get some industry knowledge, and maybe even score some bragging rights.7. Themed Events: Let your creativity run wild. Host "High Tea with Terpenes" for a fancy afternoon affair, or throw a “Cannabis &amp; Quiz Nights".8. Recipe Remix: Create a platform for customers to share their favorite cannabis-infused recipes. You could even host "Cooking with Cannabis" demonstrations featuring these creative concoctions.9. Get VIP customers on your own mobile app: Use your dispensary's mobile app to create a VIP club for your most loyal customers. They'll get exclusive perks like early access to new products, app-only deals, and sweet discounts. It's a great way to say "thanks" to your biggest fans and build a tight-knit community within the app.Explore custom mobile apps with <a href="https://www.digitalawesomeapps.com/schedule-a-demo">Digital Awesome</a>.<hr>So there you have it. With a little creativity, your dispensary can become a social hub that fosters connections, education, and of course, a love for all things cannabis.&nbsp;Now get out there and start building your own community of happy, informed tokers!<hr>Do you know a dispensary that’s looking for a custom mobile app?&nbsp;If so, you could be a partner today and start earning some serious commissions and perks. Just <a href="https://webforms.pipedrive.com/f/6iG4jtjVijitcvNSHgWEo77mSaAyVghNQ8rro5h1S1i0dbGUTxoApuTnxue1FdJjeX">sign up here</a> or drop an email to brady@digitalawesomeapps.com.&nbsp;<a href="https://youtu.be/Zjt0S2_T0Y0?si=mFBSwjBQyEma33RN"><img src="https://digital-awesome-website.s3.us-west-2.amazonaws.com/Copy_of_Promo_Video_REDI_CANNABIS_MOBILE_APP_2024_84c3ef01f6.png" alt="Copy of Promo Video_REDI CANNABIS MOBILE APP 2024.png" srcset="https://digital-awesome-website.s3.us-west-2.amazonaws.com/thumbnail_Copy_of_Promo_Video_REDI_CANNABIS_MOBILE_APP_2024_84c3ef01f6.png 245w,https://digital-awesome-website.s3.us-west-2.amazonaws.com/small_Copy_of_Promo_Video_REDI_CANNABIS_MOBILE_APP_2024_84c3ef01f6.png 500w,https://digital-awesome-website.s3.us-west-2.amazonaws.com/medium_Copy_of_Promo_Video_REDI_CANNABIS_MOBILE_APP_2024_84c3ef01f6.png 750w,https://digital-awesome-website.s3.us-west-2.amazonaws.com/large_Copy_of_Promo_Video_REDI_CANNABIS_MOBILE_APP_2024_84c3ef01f6.png 1000w," sizes="100vw"></a>&nbsp;

Let's face it – sometimes picking up bud can feel a bit transactional. You walk in, grab your goodies, and head out. But what if your dispensary could be more than just a place to stock up?&nbsp;Let's break down 9 creative ideas that will turn your local dispensary into everyone's favorite neighborhood hangout.

How to Build a Loyal Community Around Your Brand

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&nbsp;<hr><h2>1. Lower Profit Margins</h2>One of the biggest pitfalls of frequent discounting is the impact on profit margins. The industry is already notorious for its high taxes, regulatory costs, and the expense of premium products. With these financial pressures, many cannabis retailers are already operating with tight margins as it is.By offering deep discounts too often, you’re not just eating into profits—you’re setting a dangerous precedent. Over time, it becomes harder to raise prices back up without losing customers, and the cycle of discounting can quickly spiral out of control. This can lead to unsustainable pricing and potentially financial strain, making it harder for your business to stay afloat.Consider Headset’s <a href="https://www.linkedin.com/company/headset/posts/?feedView=all">data</a> from the post-holiday period: dispensaries that offered discounts during Green Wednesday and Thanksgiving season show varied results.<img class="image_resized" style="width:720px;" src="https://digital-awesome-website.s3.us-west-2.amazonaws.com/image_cee61e3e0b.png" alt="">Source: Headset (2024) - LinkedIn PostStores that stayed in the “green” zone saw revenue and profit grow at similar rates, maintaining healthy margins. However, as the results shifted to the “red” zone, over-discounting became apparent—higher sales, but shrinking profit margins. The median store saw a 73.6% increase in revenue, but only a 52.5% increase in profit.While that’s still solid sales growth, it shows how over-discounting can distort profitability.&nbsp;&nbsp;<h2>2. Damage to your Brand's Reputation</h2>Frequent discounting can also harm your brand image.If customers get used to buying your products at a lower price, they may start associating your brand with cheapness rather than quality. In the saturated market, customers are becoming more educated and discerning, so the quality perception matters more than ever.And when consumers begin expecting discounts, it can be difficult to charge full price for premium products. High-end brands, whether in cannabis or other industries, maintain their exclusivity by offering limited-time offers or by tapping into other buying motivators like gamified loyalty, product bundling and not constantly slashing prices.&nbsp;<h2 style="text-align:justify;">3. Attracting the Wrong Customers</h2>Excessive discounting often attracts price-sensitive shoppers who are loyal to low prices but not to your brand. These customers will jump ship the moment a competitor offers a better deal! After all, <a href="https://www.digitalawesomeapps.com/blog/retain-more-customers-with-the-dispensary-loyalty-loop">market research</a> shows that customers shop routinely shops between 2-3 dispensaries at any given time.While discounts may draw in a crowd, they don’t build the kind of long-term customer loyalty you need for sustained success.True brand loyalty is built on the quality of your products, exceptional customer service, and a strong brand experience—none of which are cultivated through constant price cuts. By relying on discounts, you're training your customers to focus solely on price, undermining the price integrity of your products.&nbsp;<h2 style="text-align:justify;">4. Price Wars</h2>When multiple dispensaries in the same market start slashing prices, it can lead to a “race to the bottom.” While large chains may have the financial resources to sustain lower margins, smaller retailers—especially independent shops—often can’t keep up. This can result in the closure of local businesses and the consolidation of the market under a few big players.Price wars hurt the overall cannabis ecosystem, reducing market diversity and making it harder for smaller dispensaries to survive. But ultimately, this hurts the customer experience by reducing the variety of choices available and making the market less vibrant.<h2>5. Employee Impact</h2>The negative effects of discounting extend beyond just sales and marketing—they also trickle down to your own teams.&nbsp;Retailers that rely heavily on discounts may pressure staff to upsell additional products to compensate for the lost revenue. This can lead to employee burnout and dissatisfaction, particularly if staff feel they’re constantly pushing promotions instead of focusing on delivering an exceptional customer experience.Moreover, frequent discounting can create operational headaches. Retailers may struggle with inventory management, overstocking slow-moving products, or rushing to meet discount deadlines. This creates unnecessary stress for your team and operational inefficiencies that can impact your business in other ways.<hr><h2>How to Drive More Customers with Less&nbsp;</h2>So how can retailers avoid this hurtful tactic? Here are some strategies that can help:Focus on value, not price alone - Instead of constantly offering discounts, think about how you can add value for customers. This could include offering bundled deals, special access to limited-edition products, or getting them on your <a href="https://www.digitalawesomeapps.com/">VIP mobile app</a> so they’re always part of your exclusive community.Loyalty Programs: Create incentives for repeat customers by offering exclusive coupons, early access to new products, or getting them on your digital punch card program. This encourages long-term relationships without the need for constant price slashing.Customer Education: Focus on enriching the customer-budtender experience and product education. When customers understand the value of what they’re buying, they’re more likely to pay full price.Targeted &amp; Personalized offers: Rather than offering blanket discounts, focus on more tailored promotions that align with seasonal trends and your customers' specific preferences. This approach makes discounts feel like a special, personalized offer, rather than a routine sale available to anyone who walks through your door.<hr><h2>Think Twice&nbsp;</h2>While discounts can provide a quick sales boost, over-discounting can damage your business in the long run. From eroding profit margins to devaluing your brand, excessive price cuts can set you back more than you realize.So, before you offer that next discount, ask yourself: Is this strategy benefiting our business long-term, or just a short-term fix? If it’s the latter, then consider reaching out to us or any of our <a href="https://www.digitalawesomeapps.com/become-a-partner">award-winning partners</a>.Looking to build a more sustainable retail business in 2025? Get in touch with <a href="https://www.digitalawesomeapps.com/schedule-a-demo">Digital Awesome</a> to explore revenue-boosting, loyalty-building mobile apps that help you reduce reliance on frequent discounting—and much more.&nbsp;<a href="https://www.digitalawesomeapps.com/schedule-a-demo">Get a free strategy</a><hr><h2>Want freebies or extra referral income?</h2>Pass on a lead to Digital Awesome and we'd be happy to give at least $250 for every qualified lead. <a href="https://webforms.pipedrive.com/f/6iG4jtjVijitcvNSHgWEo77mSaAyVghNQ8rro5h1S1i0dbGUTxoApuTnxue1FdJjeX">Sign-up here</a>.

&nbsp;As a retailer, you may have seen the quick spike in sales after a big discount, but have you considered the long-term damage those discounts might be causing? From eating into your profits to diminishing your brand’s reputation, over-discounting can set your business back more than you realize.&nbsp;Let’s explore why you should rethink your discounting strategy—and what you could do to drive customers with less of it in 2025.

Stop Over-Discounting in 2025: Here’s How It’s Hurting Your Store

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At first glance, overseas options on service marketplaces like Fiverr, might seem like an affordable shortcut, but the reality often brings missed deadlines, wasted budgets, and apps that fail to meet even the most basic expectations.Here’s why relying solely on overseas developers without tapping into onshore expertise can cost you more than you save:<h2 style="text-align:justify;">1. Integration Challenges</h2>Successful cannabis retail apps rely on seamless integration with platforms like <a href="https://www.linkedin.com/article/edit/7269524983381405696/?author=urn%3Ali%3Afsd_company%3A19073708#">Jane Technologies, Inc.</a>, <a href="https://www.linkedin.com/article/edit/7269524983381405696/?author=urn%3Ali%3Afsd_company%3A19073708#">Dutchie</a> , <a href="https://www.linkedin.com/article/edit/7269524983381405696/?author=urn%3Ali%3Afsd_company%3A19073708#">Springbig</a> , <a href="https://www.linkedin.com/article/edit/7269524983381405696/?author=urn%3Ali%3Afsd_company%3A19073708#">Onfleet</a> , <a href="https://www.linkedin.com/article/edit/7269524983381405696/?author=urn%3Ali%3Afsd_company%3A19073708#">AIQ.com (Alpine IQ)</a>, and <a href="https://www.linkedin.com/article/edit/7269524983381405696/?author=urn%3Ali%3Afsd_company%3A19073708#">Aeropay</a>. These platforms require trusted partners for API access—many overseas developers either don’t qualify or unable to facilitate required integrations. This leads to apps that can’t connect with your existing systems, creating headaches for you and your customers.<h2 style="text-align:justify;">2. Compliance Risks</h2>Cannabis apps face a maze of U.S. app store policies and state-specific regulations. Overseas developers often lack the expertise to navigate these complexities, resulting in apps that get rejected, fined, or fail to function properly. Compliance isn’t optional—it’s essential.<h2 style="text-align:justify;">3. Hidden Costs</h2>What seems like a budget-friendly solution often spirals into costly fixes. Some overseas companies deliver incomplete projects with poor functionality and offer little to no post-launch support. When app store rules change or technical issues arise, you’re left scrambling for solutions—and paying more in the long run.<hr><h2>How to Choose the Right Development Partner</h2>Avoiding these pitfalls starts with selecting the right development team. Here’s what to look for:<h2 style="text-align:justify;">1. Proven Track Record</h2>Choose a provider with a portfolio of live, active apps in the app store. Don’t just take their word for it—ask for examples, download the apps, and test them yourself. Can you shop, access rewards, add items to your cart, and log in easily? If they meet these basics, you’re on the right track.<h2 style="text-align:justify;">2. Thorough Vetting</h2>Do a quick dive into their credentials. Check their LinkedIn page, explore their website, and if you’re working with a cannabis marketing consultant or agency, ask for recommendations. Top cannabis marketing agencies like <a href="https://cannabiscreative.com/">Cannabis Creative Group</a>, <a href="https://pufcreativ.com/">PufCreativ</a>, and <a href="https://cannaplanners.com/">CannaPlanners</a> can point you in the right direction.<h2 style="text-align:justify;">3. Demo Calls</h2>Don’t skip demos. While some fear the pressure to commit, free app demos are invaluable for learning about features, processes, pricing, and compatibility with your goals. Ask all your questions, then take your time deciding. If it’s not the right fit, simply walk away.You can even snag an exclusive deal when you get together with the <a href="https://www.digitalawesomeapps.com/schedule-a-demo">development team</a>.<hr><h2>Looking for a Trusted Partner?</h2>If you’re seeking U.S.-engineered custom mobile apps that integrate seamlessly with retail providers like Dutchie, Treez, AIQ, and Springbig, <a href="https://www.digitalawesomeapps.com/">Digital Awesome</a> is your go-to. Servicing over 180 dispensary locations nationwide, we specialize in creating apps that work perfectly for cannabis retail businesses.Don’t settle for less—build an app that works for your brand and customers. 🌱

In the rush to launch a mobile app, many businesses make a common mistake: directly outsourcing their app development overseas without onshore guidance and expertise.

Why Local Expertise Matters in Cannabis App Development

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<hr><h2>1. Understand Your Brand’s Needs and Goals</h2>It is essential to first understand what cannabis marketing agency to look for which is why it is critical to first understand what the brand’s goals are.&nbsp;Is your loyalty mobile app brand new, and are you trying to generate hype and users? Or maybe you want to expand brand awareness and try bringing customers to your dispensary or promote products. Set your goals and KPIs which you will use to measure effectiveness.&nbsp;Also consider your budget and whether you are looking for a general agency or one that specializes in marketing tools like mobile app marketing, SEO, text marketing, social media, or influencer marketing.<hr><h2>2. Look for Cannabis Industry Expertise</h2>Cannabis marketing is one of the industries with limited marketing options, so it depends on experience. Consider working with marijuana marketing agencies that have been in the cannabis space before, and has the track record to maneuver the industry's advertisement barriers to deliver tangible growth. An experienced agency should be able to present you with a portfolio of several successful cannabis campaigns.&nbsp;Bonus points if they’ve worked with brands that align with your own goals and style.<hr><h2>3. Evaluate Their Marketing Approach</h2>A successful cannabis marketing agency understands the need for a multifaceted strategy. They should excel in capturing organic traffic through local SEO, helping your brand stand out in local searches to attract nearby customers. Look for agencies that focus on building your brand and driving sales with a direct-to-brand approach, rather than relying solely on cannabis marketplaces like Weedmaps or Leafly.Modern marketing tools are essential for staying competitive, so ensure the agency can leverage solutions like weed loyalty programs, cannabis mobile apps, text marketing, and push notifications. Additionally, they should be able to support offline initiatives such as roadshows, dispensary events, and community outreach efforts to create meaningful, in-person connections.Depending on the type of help you need, assessing their list of services and experience is important. Some agencies specialize in specific areas, while others offer a more comprehensive, full-service approach. Review their capabilities carefully before making your choice.<hr><h2>4. Check Their Reputation</h2>An agency’s reputation in the industry can tell you a lot about their expertise. Research their LinkedIn posts, blog posts, webinars, and other educational content. Are they contributing valuable insights to the cannabis space? Agencies that participate in industry events or collaborate with cannabis associations often bring a wealth of knowledge and credibility to the table.<hr><h2>5. Review Feedback &amp; Past Work</h2>Client testimonials and case studies can provide valuable insights into an agency’s effectiveness. Look for reviews that highlight measurable results, such as increases in SEO rankings, mobile app downloads, or loyalty revenue. Genuine testimonials from clients within the cannabis industry carry more weight than generic endorsements. So if possible, reach out to past clients to get a firsthand account of their experiences.<hr><h2>6. Assess Communication Styles</h2>Clear communication is key to a successful partnership. A trustworthy agency will offer regular updates, transparent reporting, and a collaborative workflow.&nbsp;Before signing on, ask about their communication style and how they ensure alignment on goals and strategies. A good weed ad agency will prioritize keeping you informed and involved every step of the way.<hr><h2 style="text-align:justify;">7. Ensure Compliance Expertise</h2>The cannabis industry operates under a complex web of local and federal regulations. The cannabis marketing agency you choose must be well-versed in the laws specific to your market. Ask about their process for staying compliant and how they adapt to changing regulations. This expertise will help you avoid costly legal pitfalls while maintaining a competitive edge.<hr><h2>8. Consider &nbsp;Cultural Fit</h2>Your cannabis marketing agency should understand and reflect your brand’s values. Evaluate their ability to connect with your target audience and their enthusiasm for your mission. A strong cultural fit can foster better collaboration and creativity, ultimately leading to more successful campaigns.<hr><h2>9. Request a Custom Proposal</h2>The best weed agencies will take the time to craft a tailored strategy for your brand. Request a custom proposal to get a sense of their approach and initial recommendations. A thoughtful proposal will demonstrate how well they understand your unique needs and whether they’re the right partner for your business.<hr><h2>10. Compare Options&nbsp;</h2>Once you’ve narrowed down your options, create a comparison chart to weigh factors like expertise, cost, services, and testimonials. Schedule interviews with your top contenders to dive deeper into their processes and ensure they align with your vision. Trust both the data and your instincts when making the final decision.<hr><h2 style="text-align:justify;">Final Tip</h2>Finding the right cannabis marketing agency can elevate your brand and set you apart. With the right partner, you’ll not only navigate the complexities of cannabis advertising but also achieve your business goals more efficiently.At <a href="https://www.digitalawesomeapps.com/">Digital Awesome</a>, we work with award-winning cannabis marketing agencies and software providers to boost dispensary sales and help retailers and brands stay compliant and competitive.&nbsp;Whether you’re launching your <a href="https://www.digitalawesomeapps.com/">new loyalty mobile app</a> or looking for a comprehensive marketing strategy, our trusted partners like <a href="https://pufcreativ.com/">PufCreativ</a>, <a href="https://cannabiscreative.com/">Cannabis Creative Group</a> and <a href="https://www.happycabbage.io/">Happy Cabbage</a> are ready to help.&nbsp;See a complete list of our partners <a href="https://www.digitalawesomeapps.com/become-a-partner">here</a>.&nbsp;Explore custom mobile app integrations <a href="https://www.digitalawesomeapps.com/partners-and-integrations">here</a>.

Advertising cannabis products can be challenging due to strict rules and regulations, making it difficult to promote these products without facing bans or penalties. Marketing campaigns for cannabis are likely to fail unless they are developed by a specialized marijuana marketing agency that understands the nuances of promoting cannabis.So how do you find the right marijuana ad agency for your brand? Here’s a step-by-step guide to help you choose the best agency for your cannabis marketing campaign.

How to Pick the Best Cannabis Marketing Agency

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<hr><h2>What Exactly Are They?</h2>SMS MarketingYou know those branded text messages you receive from retailers about promotions or updates? Those are SMS marketing messages. This method focuses on sending texts directly to customers' phones. Customers must opt in for compliance reasons, and they should also have an easy way to opt out.Push Notification MarketingThese are those pop-up messages you see from your favorite apps. They’re short, sweet, and designed to grab your attention at just the right moment. Users need to have your dispensary mobile app installed and notifications enabled to get these messages.<hr><h2>Key Differences</h2><h2>Reach and Accessibility</h2>SMS can hit anyone with a phone number, as long as they’ve given you the green light to send texts.Push Notifications depend on having your app installed and notifications turned on. This might sound limiting, but it allows for super-specific messages tailored to in-app activity.<hr><h2>Compliance</h2>SMS marketing is heavily regulated to protect consumer privacy. Two key regulations in this space are the Telephone Consumer Protection Act (TCPA) and the 10DLC system.TCPA: The Telephone Consumer Protection Act mandates that businesses must obtain express consent from recipients before sending marketing messages. This law also allows recipients to easily opt out, helping prevent unwanted or intrusive messaging.10DLC: The 10-Digit Long Code (10DLC) system, specific to the United States, further enforces compliance by requiring businesses to register their messaging campaigns with carriers. This ensures that messages are sent only to those who have opted in, providing better control over SMS spam and enhancing the reliability of communication. Non-compliance can lead to fines, message filtering, and even carrier blocks.On the other hand, Push Notifications offer more flexibility with fewer compliance hurdles, but app store guidelines (like those from Apple and Google) still require careful adherence to avoid penalties. Partnering with experienced developers can help navigate these regulations, ensuring a compliant and successful messaging strategy.<hr><h2>Engagement Rates</h2> SMS marketing is highly effective, boasting open rates of up to 90%, making it ideal for urgent communications like flash sales and time-sensitive offers. However, the cost per SMS can add up, generally ranging from $0.25 to $0.50 per message, with prices potentially higher depending on the platform or third-party service used. These costs, combined with stricter compliance rules, can increase your overall marketing spend.Push Notifications offer more creative flexibility, allowing for images, clickable buttons, and emojis that can enhance engagement. When used effectively, they can reach up to nearly 100% of app users, making them an appealing option for boosting user interaction with less direct cost per message. However, achieving high engagement relies on crafting messages that resonate without overwhelming users. &nbsp;<hr><h2>Personalization</h2>SMS is great for personalized messages based on customer data, but with a text-only format, you’ll want to keep things snappy and relevant.Push Notifications shine here, allowing detailed segmentation based on in-app actions. Did a customer leave something in their cart? Nudge them with a friendly reminder!Learn about Dynamic Push Notifications for personalized campaigns <a href="https://www.digitalawesomeapps.com/blog/data-driven-dispensaries-what-your-app-can-reveal">here</a>.<hr><h2>Benefits and Challenges</h2><h2>Benefits of SMS Marketing</h2>Direct Line to Customers: Just about everyone checks their texts, so it’s a reliable way to connect.Quick to Set Up: SMS campaigns are simple to launch and easy to track.<h2>Challenges of SMS Marketing</h2>Word Count and Visuals: Limited characters can make it tough to convey detailed messages.Privacy Sensitivities: You must handle customer data carefully and respect opt-out requests.<hr><h2>Benefits of Push Notifications</h2>Multimedia Capabilities: Add images, buttons, and emojis to create eye-catching notifications.Advanced Targeting: Use user behavior data to send hyper-relevant messages, like notifying relevant customers of new strains or new products they might be interested in.<h2>Challenges of Push Notifications:</h2>App Dependency: You need an <a href="https://www.digitalawesomeapps.com/">engaging mobile app</a> and a strong app adoption and marketing strategy to capture and nurture customers.Notification Overload: Users can quickly tune out if you overdo it, so timing and value are key.<hr><h2>When to Use Each</h2>SMS Marketing: Perfect for flash deals, delivery updates, or exclusive loyalty rewards. Think urgent messages that need to reach everyone, stat!Push Notifications: Great for nudging customers to check out their abandoned carts, reminding them of loyalty points, or highlighting new products and app features.<h2>Why Not Both?</h2>For cannabis businesses, a one-two punch of SMS and push notifications can be a game-changer if you wish to expand your marketshare and generate recurring revenue. Use SMS for time-sensitive updates and broad announcements, while push notifications can handle personalized and in-depth engagements.Learn about the <a href="https://www.digitalawesomeapps.com/blog/retain-more-customers-with-the-dispensary-loyalty-loop">Dispensary Loyalty Loop</a> - a 4-step system that combines SMS and Push Marketing for happier customers and more sales.<hr><h2 style="text-align:justify;">Final Thoughts</h2>Navigating the complexities of cannabis marketing isn’t easy, but you can create a compliant and customer-focused strategy with the right mix of SMS and push notifications. SMS offers broad reach and instant communication, while push notifications provide personalized and visually engaging experiences. When used together, they can help you build stronger relationships, drive more sales, and stand out.And that’s your crash course on SMS vs. push notifications—simple, effective, and ready to rock your cannabis marketing game! 🌱 &nbsp;

Cannabis marketing can feel like walking a tightrope—striking that balance between engaging customers and staying compliant. Two such routes are SMS marketing and push notifications.&nbsp;So, which one’s better, and when should you use each? Let’s break it down.

Comparing SMS Marketing vs. Push Notification Marketing

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&nbsp;While branding isn’t a magic bullet for every challenge, it makes customers more inclined to choose your store, leading to more trust and increased sales over time.So, in this blog, we’ll explore how strong branding empowers cannabis businesses to justify premium pricing and how they can rise above the race to the bottom.<h2 style="text-align:justify;">But first, what is branding?</h2>A brand is much more than its logo and brand colors. It’s the sum of various elements that shape customer perception—from visual elements and packaging to staff culture, customer experiences, and loyalty programs. Together, these aspects define how customers perceive a business and determine its value.&nbsp;And when done right, solid branding can position your company as a market leader, allowing you to charge higher prices without always relying on discounts to survive.&nbsp;<hr><h2>8 Ways Branding Influences Customer Behavior</h2>Quality Perception A strong brand image can make a product appear of higher quality, even if it’s similar to lower-priced alternatives. This can be achieved through unique packaging, a polished website, a user-friendly shopping app, or a trustworthy online presence that fosters community.Exclusivity and Desirability Premium brands create a sense of exclusivity, making customers proud to own rare or coveted products. This applies to cannabis brands that position themselves as high-end, attracting consumers who value the prestige of paying a premium.Brand Recognition A recognizable brand builds trust, leading to repeat purchases and making consumers less likely to be swayed by lower-priced competitors.Customer Loyalty Loyal customers prioritize their preferred brands over others, even when alternatives are cheaper. Loyalty can be cultivated through engaging brand experiences, gamified loyalty programs, and seamless digital platforms that simplify shopping.Aligning with Values and Lifestyle Aspirations Brands that align with customers’ values or desired lifestyles can charge more. For example, a cannabis brand supporting diversity initiatives may attract customers willing to pay a premium to back those causes. Products with a cult following can command higher prices as customers feel drawn to them to fulfill their aspirations.Creating Emotional Connections A strong brand identity can evoke trust, nostalgia, or a sense of community, making customers feel more connected and understood –&nbsp; encouraging them to stay loyal despite price differences.Unique Differentiation Dispensaries can stand out by emphasizing unique branding elements—such as custom mobile apps, gamified loyalty programs, or immersive in-store experiences. This shifts customers’ focus from finding the lowest price to appreciating the unique value their go-to stores offer. &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;&nbsp;Added Value Well-branded products and shops often provide perceived value beyond their essential functions. For example, Cinder’s mobile app enhances the customer experience with in-app shopping, rewards, and educational content, making it easier for customers to justify paying a bit more.<hr><h2 style="text-align:justify;">Cinder's Success in Washington</h2><img src="https://digital-awesome-website.s3.us-west-2.amazonaws.com/FOR_800_x_1200_px_9_923317bf71.png" alt="FOR (800 x 1200 px) (9).png" srcset="https://digital-awesome-website.s3.us-west-2.amazonaws.com/thumbnail_FOR_800_x_1200_px_9_923317bf71.png 234w,https://digital-awesome-website.s3.us-west-2.amazonaws.com/small_FOR_800_x_1200_px_9_923317bf71.png 500w,https://digital-awesome-website.s3.us-west-2.amazonaws.com/medium_FOR_800_x_1200_px_9_923317bf71.png 750w,https://digital-awesome-website.s3.us-west-2.amazonaws.com/large_FOR_800_x_1200_px_9_923317bf71.png 1000w," sizes="100vw">Cinder, an award-winning dispensary in Washington, is a prime example of how investing in its brand through new mobile experiences can elevate its reputation, all while achieving profitable growth.By partnering with Digital Awesome to create a custom mobile app, Cinder offered seamless in-app shopping, gamified loyalty programs, and on-the-go education. This branding effort led to:-Higher Customer Satisfaction: Enhanced brand affinity increased purchase frequency.-Larger Basket Sizes: Their average basket size rose by 33% compared to the state average, showing how an engaging mobile app experience can drive higher spending.-Stronger Brand Loyalty: Over 40% of app users reached loyalty milestones within a week, highlighting the impact of a stand-out digital experience.<hr><h2>Partnering for Branding Success</h2>Brands and dispensaries aiming to elevate their branding can also collaborate with&nbsp;<a href="https://pufcreativ.com/">PufCreativ</a>, a trusted partner that helps cannabis brands redefine their identity and enhance positioning across multiple touchpoints.From logo redesigns and packaging to website revamps and revenue-driving services, these efforts create a brand presence that commands higher prices and fosters long-term loyalty. Here are a few examples of their work:<h2 style="text-align:justify;">The Gentlemen Smugglers</h2><img src="https://digital-awesome-website.s3.us-west-2.amazonaws.com/Screenshot_2024_10_15_at_11_36_11_AM_d898ef3149.png" alt="The Gentlemen Smugglers" srcset="https://digital-awesome-website.s3.us-west-2.amazonaws.com/thumbnail_Screenshot_2024_10_15_at_11_36_11_AM_d898ef3149.png 208w,https://digital-awesome-website.s3.us-west-2.amazonaws.com/small_Screenshot_2024_10_15_at_11_36_11_AM_d898ef3149.png 500w,https://digital-awesome-website.s3.us-west-2.amazonaws.com/medium_Screenshot_2024_10_15_at_11_36_11_AM_d898ef3149.png 750w,https://digital-awesome-website.s3.us-west-2.amazonaws.com/large_Screenshot_2024_10_15_at_11_36_11_AM_d898ef3149.png 1000w," sizes="100vw">The Gentlemen Smugglers launched with a fresh brand book, logo, and packaging that captured their edgy and rebellious identity and established their top-shelf positioning in the cannabis space. Other branding and marketing services by Pufcreativ have delivered significant results, helping the brand expand into two new states.<h2 style="text-align:justify;">The Firestation</h2><img src="https://digital-awesome-website.s3.us-west-2.amazonaws.com/Screenshot_2024_10_15_at_11_37_32_AM_f98836b134.png" alt="Screenshot 2024-10-15 at 11.37.32 AM.png" srcset="https://digital-awesome-website.s3.us-west-2.amazonaws.com/thumbnail_Screenshot_2024_10_15_at_11_37_32_AM_f98836b134.png 208w,https://digital-awesome-website.s3.us-west-2.amazonaws.com/small_Screenshot_2024_10_15_at_11_37_32_AM_f98836b134.png 500w,https://digital-awesome-website.s3.us-west-2.amazonaws.com/medium_Screenshot_2024_10_15_at_11_37_32_AM_f98836b134.png 750w,https://digital-awesome-website.s3.us-west-2.amazonaws.com/large_Screenshot_2024_10_15_at_11_37_32_AM_f98836b134.png 1000w," sizes="100vw">The Firestation leveraged strategic content and website improvements to maintain a consistent brand experience across locations. Paired with effective SEO by Pufcreativ, this boosted their non-branded keyword rankings by a whopping 6,338%, driving more organic customer traffic to their dispensary site and increasing their store's online visibility.<hr>In a tough and heavily regulated industry like cannabis, value-driven branding is essential for standing out and justifying higher prices. Remember, in any industry, it’s not just about what you sell and how much you sell it for; it’s really about&nbsp;how you sell it that makes all the difference.By creating a compelling brand identity, you can leave a lasting impression that resonates with your customers, ultimately enabling you to charge what your products or services are truly worth.To learn more about custom mobile apps and other on-demand marketing and branding services Digital Awesome and its partners can provide,&nbsp;<a href="https://www.digitalawesomeapps.com/schedule-a-demo">contact us</a> for more information.

In the retail industry, pricing holds undeniable power.&nbsp;Dispensaries often find themselves in intense price wars, undercutting each other in a relentless pursuit of customers. However, for long-term success, strong branding combined with strategic marketing is crucial for justifying premium prices and achieving better margins.

Brand Your Way Out of Price Wars

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Mobile app for dispensaries

<h2>10-Second Log-Ins</h2><img src="https://digital-awesome-website.s3.us-west-2.amazonaws.com/Features_Shoppers_love_achievements_b8895b2550.png" alt="Features Shoppers love - achievements.png" srcset="https://digital-awesome-website.s3.us-west-2.amazonaws.com/thumbnail_Features_Shoppers_love_achievements_b8895b2550.png 234w,https://digital-awesome-website.s3.us-west-2.amazonaws.com/small_Features_Shoppers_love_achievements_b8895b2550.png 500w,https://digital-awesome-website.s3.us-west-2.amazonaws.com/medium_Features_Shoppers_love_achievements_b8895b2550.png 750w,https://digital-awesome-website.s3.us-west-2.amazonaws.com/large_Features_Shoppers_love_achievements_b8895b2550.png 1000w," sizes="100vw">Slow and repetitive log-in processes can be a major frustration for customers using cannabis mobile apps, often driving them away before they even start shopping.Custom mobile apps solve this pain point by offering a seamless 10-second login experience. Say goodbye to long forms and multiple log-ins. With options like password-free mobile or email OTP codes and the traditional email/password login, customers can get to shopping quickly and easily, making their experience smoother from the get-go.<hr><h2>Easy Access to Deals</h2><img src="https://digital-awesome-website.s3.us-west-2.amazonaws.com/Features_Shoppers_love_achievements_2_8470fb8172.png" alt="Features Shoppers love - achievements (2).png" srcset="https://digital-awesome-website.s3.us-west-2.amazonaws.com/thumbnail_Features_Shoppers_love_achievements_2_8470fb8172.png 234w,https://digital-awesome-website.s3.us-west-2.amazonaws.com/small_Features_Shoppers_love_achievements_2_8470fb8172.png 500w,https://digital-awesome-website.s3.us-west-2.amazonaws.com/medium_Features_Shoppers_love_achievements_2_8470fb8172.png 750w,https://digital-awesome-website.s3.us-west-2.amazonaws.com/large_Features_Shoppers_love_achievements_2_8470fb8172.png 1000w," sizes="100vw">Finding the best deals shouldn’t be a hassle. With custom mobile apps, customers can access daily promotions effortlessly—no need to scroll through social media or call the store for updates.Deals are displayed right on the homepage banner or in a dedicated promotions section, making it easy to see what's on offer. Plus, dispensaries can send direct push notifications to inform customers about new deals and special offers, ensuring they never miss a chance to save.<hr><h2>Fast Multi-store Product Search</h2><img src="https://digital-awesome-website.s3.us-west-2.amazonaws.com/Features_Shoppers_love_achievements_3_1929a35729.png" alt="Fast multistore product search" srcset="https://digital-awesome-website.s3.us-west-2.amazonaws.com/thumbnail_Features_Shoppers_love_achievements_3_1929a35729.png 234w,https://digital-awesome-website.s3.us-west-2.amazonaws.com/small_Features_Shoppers_love_achievements_3_1929a35729.png 500w,https://digital-awesome-website.s3.us-west-2.amazonaws.com/medium_Features_Shoppers_love_achievements_3_1929a35729.png 750w,https://digital-awesome-website.s3.us-west-2.amazonaws.com/large_Features_Shoppers_love_achievements_3_1929a35729.png 1000w," sizes="100vw">Finding the products you need has always been challenging, especially on mobile websites. With the app's fast multi-store product search feature, customers can quickly search for any product and instantly see which nearby locations have it in stock.They can even add the product directly to their cart, streamlining the shopping process and saving time. This feature is a game-changer, offering convenience for customers while minimizing product inquiries, reducing the workload for staff.<hr><h2>Getting a Badge for Every Win</h2><img src="https://digital-awesome-website.s3.us-west-2.amazonaws.com/Features_Shoppers_love_achievements_4_de64c84be1.png" alt="Features Shoppers love - achievements (4).png" srcset="https://digital-awesome-website.s3.us-west-2.amazonaws.com/thumbnail_Features_Shoppers_love_achievements_4_de64c84be1.png 234w,https://digital-awesome-website.s3.us-west-2.amazonaws.com/small_Features_Shoppers_love_achievements_4_de64c84be1.png 500w,https://digital-awesome-website.s3.us-west-2.amazonaws.com/medium_Features_Shoppers_love_achievements_4_de64c84be1.png 750w,https://digital-awesome-website.s3.us-west-2.amazonaws.com/large_Features_Shoppers_love_achievements_4_de64c84be1.png 1000w," sizes="100vw">Turn shopping into a rewarding experience with achievement badges! For every milestone—like placing 1 or 5 orders, referring friends, or writing a certain number of product reviews—customers earn badges for their accomplishments.Retailers can set customizable goals to motivate and engage customers, making the app experience more fun and interactive. These badges not only recognize customer loyalty but also encourage them to continue exploring and interacting with the app for more rewards.<hr><h2>No More Paper Punch Cards</h2><img src="https://digital-awesome-website.s3.us-west-2.amazonaws.com/Features_Shoppers_love_achievements_5_573189c488.png" alt="Features Shoppers love - achievements (5).png" srcset="https://digital-awesome-website.s3.us-west-2.amazonaws.com/thumbnail_Features_Shoppers_love_achievements_5_573189c488.png 234w,https://digital-awesome-website.s3.us-west-2.amazonaws.com/small_Features_Shoppers_love_achievements_5_573189c488.png 500w,https://digital-awesome-website.s3.us-west-2.amazonaws.com/medium_Features_Shoppers_love_achievements_5_573189c488.png 750w,https://digital-awesome-website.s3.us-west-2.amazonaws.com/large_Features_Shoppers_love_achievements_5_573189c488.png 1000w," sizes="100vw">Keeping track of paper punch cards can be a hassle for customers. They are easily lost or forgotten and often left behind.With digital punch cards integrated into the app, that frustration is gone. Customers can easily track their progress toward rewards right from their phones, with each purchase automatically recorded. No more worrying about misplaced cards -- it’s a convenient way to keep customers engaged and reward their loyalty, all in one place.<hr><h2>In a Nutshell</h2>All these user-friendly features make custom mobile apps transform shopping into a smooth, enjoyable experience.With fast log-ins, easy access to deals, multi-store product searches, digital badges, and digital punch cards, shopping weed online has become more straightforward and hassle-free. This convenience increases customer satisfaction and builds loyalty as shoppers enjoy the app's ease and rewards.For retailers, these tools are a powerful way to keep customers engaged and coming back, creating a lasting connection between the store and its customers.&nbsp;To learn about custom mobile apps, <a href="https://www.digitalawesomeapps.com/schedule-a-demo">reach out to Digital Awesome</a>. Inquire about 2025 mobile app development.

Shoppers often visit two to three dispensaries at a time, searching for the one that best meets their needs in the fastest and easiest way. That’s why custom mobile apps have become a popular platform for dispensaries looking to stand out.A fast and engaging mobile app can make shopping a breeze. Here are the top 5 features that customers love.

5 Mobile App Features Shoppers Love

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Here are a few examples of each principle and how you can use them for your business.<h2>Scarcity</h2>Scarcity can create a sense of urgency, making customers feel like they need to act now before it's too late.<img src="https://digital-awesome-website.s3.us-west-2.amazonaws.com/Dispensary_SUTMM_5fdb106904.jpg" alt="Dispensary SUTMM.jpg" srcset="https://digital-awesome-website.s3.us-west-2.amazonaws.com/thumbnail_Dispensary_SUTMM_5fdb106904.jpg 245w,https://digital-awesome-website.s3.us-west-2.amazonaws.com/small_Dispensary_SUTMM_5fdb106904.jpg 500w," sizes="100vw">Use techniques like limited-time offers, exclusive strains, or one-time drops to trigger this FOMO and drive sales in-store or online.-Time-Limited Offers: Create a sense of urgency by offering products for a limited time only. This can encourage customers to act quickly before the opportunity slips away.-Exclusive Strains: Introduce unique or hard-to-find strains to pique the interest of your customers. This can create a sense of exclusivity.- One-Time Drops: Surprise your customers with unexpected drops of limited-edition products. This can create excitement and anticipation, leading to increased demand.<hr><h2 style="text-align:justify;">The Bandwagon Effect</h2>The Bandwagon Effect is a well-established psychological marketing principle that demonstrates how people are more likely to adopt behaviors or beliefs if they perceive others are doing so as well.&nbsp;This phenomenon is particularly relevant in the cannabis industry, where social proof coupled with personal recommendations of family and friends can significantly influence purchasing decisions.-Showcase customer testimonials and reviews: highlight positive feedback from satisfied customers on your site, <a href="https://www.digitalawesomeapps.com/">custom mobile app</a>, or Google. This can create a sense of community and trust, encouraging potential customers to follow suit.-Implement a Referral System: Social proof goes beyond written testimonials because actions can speak louder than words. If your custom mobile app has a built-in referral system, incentivize customers to refer your dispensary to their friends and family in exchange for a small reward.<img src="https://digital-awesome-website.s3.us-west-2.amazonaws.com/3_70707fdb19.png" alt="3.png" srcset="https://digital-awesome-website.s3.us-west-2.amazonaws.com/thumbnail_3_70707fdb19.png 245w,https://digital-awesome-website.s3.us-west-2.amazonaws.com/small_3_70707fdb19.png 500w,https://digital-awesome-website.s3.us-west-2.amazonaws.com/medium_3_70707fdb19.png 750w,https://digital-awesome-website.s3.us-west-2.amazonaws.com/large_3_70707fdb19.png 1000w," sizes="100vw">When they share their referral code via SMS or social media, they're essentially signaling that they recommend your store to their peers, demonstrating another form of social proof in action.<hr><h2>The Golden Rule of Dispensary Marketing: Reciprocity&nbsp;</h2>People love feeling valued. So when you offer something of value to your customers, they're more likely to reciprocate by purchasing or interacting with&nbsp;your store.&nbsp;Consider achievement-based loyalty programs that grant customers extra rewards points and a cool in-app badges for buying on your dispensary app 3x in a single week or any small engagement tasks that best suit your goals.<img src="https://digital-awesome-website.s3.us-west-2.amazonaws.com/UPGRADE_Linked_In_Single_Image_Ad_3_f14081f406.png" alt="UPGRADE (LinkedIn Single Image Ad) (3).png" srcset="https://digital-awesome-website.s3.us-west-2.amazonaws.com/thumbnail_UPGRADE_Linked_In_Single_Image_Ad_3_f14081f406.png 245w,https://digital-awesome-website.s3.us-west-2.amazonaws.com/small_UPGRADE_Linked_In_Single_Image_Ad_3_f14081f406.png 500w,https://digital-awesome-website.s3.us-west-2.amazonaws.com/medium_UPGRADE_Linked_In_Single_Image_Ad_3_f14081f406.png 750w,https://digital-awesome-website.s3.us-west-2.amazonaws.com/large_UPGRADE_Linked_In_Single_Image_Ad_3_f14081f406.png 1000w," sizes="100vw">Other ideas include offering early access, exclusive discounts, or free swag to show your appreciation and build long-lasting relationships.&nbsp;<hr><h2>Contrast - The Illusion of a Bargain&nbsp;</h2><img src="https://digital-awesome-website.s3.us-west-2.amazonaws.com/4_ff792abed3.png" alt="4.png" srcset="https://digital-awesome-website.s3.us-west-2.amazonaws.com/thumbnail_4_ff792abed3.png 245w,https://digital-awesome-website.s3.us-west-2.amazonaws.com/small_4_ff792abed3.png 500w,https://digital-awesome-website.s3.us-west-2.amazonaws.com/medium_4_ff792abed3.png 750w,https://digital-awesome-website.s3.us-west-2.amazonaws.com/large_4_ff792abed3.png 1000w," sizes="100vw">Ever noticed how a product seems more affordable when it's compared to a more expensive one? That's the anchoring effect. By strategically positioning your products, you can make them appear more appealing to customers.&nbsp;For example, offer a mid-range product that's slightly more expensive than your most affordable option but significantly cheaper than your premium offerings. This can make the mid-range product seem like a great premium alternative.<hr><h2>Consistency</h2><img src="https://digital-awesome-website.s3.us-west-2.amazonaws.com/5_c0fa6ec380.png" alt="5.png" srcset="https://digital-awesome-website.s3.us-west-2.amazonaws.com/thumbnail_5_c0fa6ec380.png 245w,https://digital-awesome-website.s3.us-west-2.amazonaws.com/small_5_c0fa6ec380.png 500w,https://digital-awesome-website.s3.us-west-2.amazonaws.com/medium_5_c0fa6ec380.png 750w,https://digital-awesome-website.s3.us-west-2.amazonaws.com/large_5_c0fa6ec380.png 1000w," sizes="100vw">We're creatures of habit. So when we have a consistent chain of positive experiences with a brand, we're more likely to return. Ensure that your customers have a consistent and enjoyable experience, from the moment they enter your store or buy online to the after-sales service.&nbsp;This includes factors like friendly staff, an inviting atmosphere, a seamless online ordering experience, and reliable product quality.<hr><h2>Loss Aversion</h2>People are generally risk-averse. So by highlighting potential losses, such as missing out on a sale or limited-time offer, you can motivate customers to take action.&nbsp;<img src="https://digital-awesome-website.s3.us-west-2.amazonaws.com/2_3bdf6edbd1.png" alt="2.png" srcset="https://digital-awesome-website.s3.us-west-2.amazonaws.com/thumbnail_2_3bdf6edbd1.png 245w,https://digital-awesome-website.s3.us-west-2.amazonaws.com/small_2_3bdf6edbd1.png 500w,https://digital-awesome-website.s3.us-west-2.amazonaws.com/medium_2_3bdf6edbd1.png 750w,https://digital-awesome-website.s3.us-west-2.amazonaws.com/large_2_3bdf6edbd1.png 1000w," sizes="100vw">For example, create a sense of urgency by offering a "flash discount” by using countdown timers on your app to emphasize the fleeting nature of the deal and they’re more compelled to check out faster.&nbsp;By understanding and applying these psychological principles in your retail strategies, dispensaries can create marketing campaigns that resonate with customers on a deeper level, driving sales and building long-lasting loyalty.<hr>Ready to boost your Dispensary's Average Basket Size by up to 50%?Explore custom mobile apps by Digital Awesome. We integrate with leading cannabis software like Jane, Dutchie, Treez, AIQ, Springbig and more.<a href="https://digitalawesomeapps.com/schedule-a-demo">Book a demo today</a>&nbsp;

Ever felt the urge to buy something just because your friends were raving about it? Or maybe you've rushed to grab a limited-edition item before it sold out?&nbsp;These familiar experiences are rooted in psychology, and understanding them can be a game-changer for dispensaries. By tapping into the human mind, dispensaries can trigger customers to make their move and ring in sales and engagement.

6 Mind Tricks for More Dispensary Sales

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<h2>1. Optimize Inventory</h2>You might think stocking up on every product imaginable is the way to go, but it’s actually about quality over quantity. Focus on what sells best, and make sure you always have those <a href="https://www.happycabbage.io/happy-buyers">products in stock</a>. Happy customers come back for what they love, so keep them happy.<h2>2. Cultivate Customer Loyalty</h2>New customers are great, but loyal customers are gold. Instead of pouring money into endless marketing campaigns, double down on keeping your existing customers happy. A top-notch shopping experience and a killer loyalty program can turn casual customers into raving fans. Consider a <a href="https://www.digitalawesomeapps.com/">custom mobile app</a> to deepen your connection with them.<h2>3. Take Care of Your Dream Team</h2>Your team is the face of your business. Invest in their training, offer fair compensation, and create a positive work environment. Everyone should feel passionate about your brand and it starts with leadership.<h2>4. Balance Perks &amp; Profits</h2>Employee discounts are a great perk, but don’t go overboard. Find a balance that keeps your team happy without hurting your bottom line.<h2>5. Trim Costs Strategically</h2>Evaluate your expenses carefully. Are there tools, software, or resources that aren't delivering maximum value? Explore more efficient alternatives while still prioritizing customer satisfaction and employee morale.<h2>6. Leverage The Power of 7</h2>People often need multiple touchpoints before making a purchase. Use a <a href="https://www.digitalawesomeapps.com/blog/retain-more-customers-with-the-dispensary-loyalty-loop">mix</a> of SMS, email, and push notifications to stay top of mind. The more you’re in front of your customers, the more likely they are to remember you when they’re ready to buy.<h2>7. Connect with Your Community</h2>Get involved in your community! Sponsor local events, do pop-ups, host in-store events, and show your customers that you care. Building strong community ties can lead to increased brand loyalty and new customers.&nbsp;While running a small cannabis shop presents its own set of challenges, it also offers unparalleled opportunities for building a loyal customer base and creating a strong brand identity. By focusing on these key areas, you can establish a solid foundation for long-term growth and success.

Running a small or family-owned cannabis shop is no easy feat. With big chains and stiff competition, it can feel like an uphill battle.However, with a strategic approach and a deep understanding of your customer base, it's possible to build a successful and sustainable business.

7 Success Tips for Small Cannabis Shops

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<hr><h2 style="text-align:justify;">Daily Dose</h2>Engaging topics for your daily feed posts, stories and casual engagements.<ol><li style="text-align:justify;">Store Welcome</li></ol>A warm introduction to your store, highlighting its unique features, products, and services.&nbsp;<ol><li style="text-align:justify;">A Day In The Life of a Budtender</li></ol>An inside look at the daily routine and experiences of a budtender, showcasing their expertise and passion for the job.&nbsp;<ol><li style="text-align:justify;">Strain of the day</li></ol>Highlight a specific cannabis strain each day, discussing its unique properties, effects, and ideal uses. &nbsp;<ol><li style="text-align:justify;">Budtender’s Daily Top Hits</li></ol>The top recommendations from your budtenders, featuring their favorite strains or products on shelves today or during the season.&nbsp;<ol><li style="text-align:justify;">What’s New?</li></ol>Showcase the latest products, strains, or events happening in your store.&nbsp;<ol><li style="text-align:justify;">Quick Poll: This or That</li></ol>This or That: Engage with your audience by asking them to choose between two products, strains, or cannabis-related topics. &nbsp;<ol><li style="text-align:justify;">Cooking with Cannabis</li></ol>Share recipes and techniques for creating delicious, cannabis-infused dishes.&nbsp;<ol><li style="text-align:justify;">Budtender Tips</li></ol>Offer expert advice and insights on cannabis consumption, storage, and more. &nbsp;<ol><li style="text-align:justify;">Customer Feedback</li></ol>Encourage customers to share their experiences using your products and visiting your store. &nbsp;<ol><li style="text-align:justify;">&nbsp;Curated Beats</li></ol>Delight your audience by creating and sharing carefully curated playlists that reflect the vibes and experiences associated with different cannabis strains, products, or activities. Connect with your community through a shared love of music and showcase your brand's personality by featuring various genres, themes, and artists. &nbsp;<hr><h2 style="text-align:justify;">Educational</h2>Educate the growing market about cannabis,&nbsp;its uses, and its benefits by sharing informative and engaging content that appeals to both new and experienced users.<ol><li style="text-align:justify;">Cannabis 101</li></ol>Cover the basics of cannabis, including its history, types of strains, methods of consumption, and common terminology. &nbsp;<ol><li style="text-align:justify;">Tell a story about the source of your products</li></ol>Share the background and journey of your products, from seed to shelf. &nbsp;<ol><li style="text-align:justify;">Dosing and Potency</li></ol>Offer guidance on determining the appropriate dosage and potency of cannabis products based on individual needs and tolerance levels. &nbsp;<ol><li style="text-align:justify;">How to shop online through your website or mobile app</li></ol>Guide customers through the process of browsing, selecting, and purchasing products online. &nbsp;<ol><li style="text-align:justify;">Myth Busting</li></ol>Debunk common misconceptions about cannabis and its effects, helping to break down stigmas and promote a more accurate understanding of the plant. &nbsp;<ol><li style="text-align:justify;">Responsible Cannabis Use</li></ol>Educate your audience on how to consume cannabis responsibly and safely.&nbsp;<ol><li style="text-align:justify;">Mindful Consumption</li></ol>Share tips and techniques for incorporating cannabis into mindfulness practices, meditation, and relaxation routines. &nbsp;<ol><li style="text-align:justify;">Cannabis Laws and Regulations</li></ol>Keep your audience informed about the legal status of cannabis in their region, as well as any changes to laws or regulations that may affect them. &nbsp;<ol><li style="text-align:justify;">CBD vs. THC</li></ol>Explain the differences between CBD and THC, their effects on the body, and how they can be used individually or together for various purposes. &nbsp;<ol><li style="text-align:justify;">Cannabis Industry Trends and Innovations</li></ol>Keep your audience informed about the latest developments, technologies, and innovations in the cannabis industry. &nbsp;<hr><h2 style="text-align:justify;">Promotional Posts</h2>Promote your dispensary's latest offers, collaborations, products and events by crafting eye-catching and engaging promotional content that entices your audience to take action.<ol><li style="text-align:justify;">Daily or Monthly Offers:&nbsp;</li></ol>Keep your customers excited by featuring exclusive daily or monthly deals on popular products and strains. &nbsp;<ol><li style="text-align:justify;">Top 10 CBD Lifestyle Products</li></ol>Curate a list of the most popular and versatile CBD products that cater to different lifestyles and preferences. Don't forget to link the products on your post to encourage sales.&nbsp; &nbsp;<ol><li style="text-align:justify;">The Best of Edibles</li></ol>Showcase an assortment of the tastiest and most effective cannabis-infused edibles available at your store, including gummies, chocolates, and beverages. &nbsp;<ol><li style="text-align:justify;">Favorite Vapes This Season</li></ol>Highlight the top vape pens, cartridges, and accessories that are trending this season, taking into account customer reviews and budtender recommendations. &nbsp;<ol><li style="text-align:justify;">Influencer Top Picks</li></ol>Collaborate with influencers in the cannabis community to share their favorite products, strains, and consumption methods, offering valuable insights to your audience.<ol><li style="text-align:justify;">Discount Deals</li></ol>Attract customers by promoting limited-time discounts on select items, encouraging them to explore new products and save money.<ol><li style="text-align:justify;">Special In-app Deals</li></ol>Offer exclusive discounts and promotions to customers who use your mobile app or online platform, incentivizing them to engage with your digital channels. &nbsp;<ol><li style="text-align:justify;">Community Spotlight</li></ol>Celebrating the vibrant and diverse cannabis community by highlighting its members, events, and achievements. &nbsp;<ol><li style="text-align:justify;">Brand Collaborations &amp; Special Products</li></ol>Announce unique partnerships with other brands or businesses, unveiling exclusive, co-branded products or services that customers can't find anywhere else.&nbsp;<ol><li style="text-align:justify;">Newsletter Sign-Up:&nbsp;</li></ol>Encourage your customers and website visitors to sign up for your newsletter by highlighting the benefits they'll receive, such as exclusive offers, valuable content, and the latest news about your store, products, and events. Make the sign-up process simple and user-friendly with a prominent call-to-action on your website, social media channels, and in-store materials.&nbsp;Tailor these ideas to fit your specific audience and platform guidelines. Share them directly on social media, discreetly incorporate them into your promotions, or use them as inspiration for blog posts, app content, Telegram chats, and other marketing channels.Happy marketing!<a href="https://www.digitalawesomeapps.com/"><img src="https://digital-awesome-website.s3.us-west-2.amazonaws.com/Cannabis_Banner_800x400_392dd32721.png" alt="Cannabis Banner_800x400.png" srcset="https://digital-awesome-website.s3.us-west-2.amazonaws.com/thumbnail_Cannabis_Banner_800x400_392dd32721.png 245w,https://digital-awesome-website.s3.us-west-2.amazonaws.com/small_Cannabis_Banner_800x400_392dd32721.png 500w,https://digital-awesome-website.s3.us-west-2.amazonaws.com/medium_Cannabis_Banner_800x400_392dd32721.png 750w," sizes="100vw"></a>

We've put together a cheat sheet featuring 30 quick ideas to help dispensary marketers like you create a captivating 30-day cannabis content calendar. This list covers a wide range of topics, from product highlights to educational resources, ensuring you have a diverse and dynamic content mix that keeps your followers coming back for more.

30 Content Ideas for Dispensaries

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As consumer behavior evolves, dispensaries should seriously consider offering delivery services to enhance their bottom line.So, is delivery right for your business?If you identify with the following, incorporating last-mile delivery into your retail strategy could be beneficial:<h2>Your demographics are seniors and women-dominated.</h2>If you have access to the demographic data of your customers and see a dominant customer base of elderly and female customers, delivery can improve accessibility for these segments to aid mobility-impaired customers and women who are more comfortable shopping weed from the comfort and safety of their homes. Not only that, accessibility via delivery can improve reach and accessibility to all customers.<h2>You want to future-proof your business.</h2>If there is one thing we all learned from the COVID pandemic, it is the vital importance of other modalities beyond going to storefronts. Generally, customers have inculcated online ordering and delivery into their shopping habits, and in any case, this modality is now part of the acquisition mix of modern consumers. And in any instance that storefronts have challenges, delivery can support your business and customers in unexpected ways, or just as an improvement in your overall offering as a dispensary.<h2>You want to increase average order values.</h2>Apart from improving accessibility, deliveries have shown to deliver up to 80% more average order value, increasing products in the cart from 2.4 to 3.67, equating to $70 from routine pick-up compared to $127 via online deliveries. And when carried out through a custom dispensary mobile app, the shopping experience not only makes the experience better but also enables a fun and more enjoyable shopping spree experience with quick deliveries from their favorite dispensaries.Ready to grow your dispensary? Offer convenient delivery with Digital Awesome apps.&nbsp;<a href="https://www.digitalawesomeapps.com/schedule-a-demo">Book a demo</a> now to learn how our platform can boost your business. Source:&nbsp;Onfleet Whitepaper - Perfect Cannabis Delivery&nbsp;

A survey by Jane revealed that cannabis delivery can boost average order values by a substantial 80%. This finding, based on 5,000 e-commerce cannabis orders, underscores the growing trend of online cannabis shopping.

Is Cannabis Delivery Right for You?

Beyond just making it easy to buy their favorite pre-rolls and flowers, <a href="https://www.digitalawesomeapps.com/">cannabis mobile apps</a> are also playing a vital role in changing people's attitudes towards cannabis as a whole. They're helping to further normalize its use, build a sense of community around it, and further drive the industry forward.<hr><h2>More Than Just a Retail Platform</h2>While the convenience of ordering products with a few taps is its most obvious use case, cannabis mobile apps - especially the custom-built ones - offer much more.Branded mobile apps do:Give customers a sense of agency - Cannabis apps put users in the driver's seat, giving them the power to explore product information, compare options, and buy weed on their own terms. On some days they can go to retail stores, or on extra busy days, they can order through the app and have it delivered. This sense of control creates a positive experience for users.Nurture communities - In-app features like chats, reviews, and social sharing create online communities where like-minded people can connect and share their personal experiences with the product, brand, or store. This helps to break down stigma, share interests, and normalize cannabis use.Show a store/brand's commitment to industry growth - Investing in a branded mobile app shows a company's commitment to innovation and the long-term success of the cannabis industry. As more businesses adopt this tool, it reinforces the idea that cannabis is a mainstream product and it’s not going back to its shady roots.Improve accessibility to a wide range of consumer types - For many consumers, apps offer a discreet and convenient way to explore the world of cannabis. This accessibility can encourage new users to try the plant, expanding the market.<hr><h2>The Road Ahead</h2>The cannabis industry is slowly but surely becoming more accepted, and the impact of apps is becoming more evident as customers add mobile apps to their retail strategy.Major dispensaries like Sol Flower, Cinder, and over 139 more stores across the states have joined the movement to enhance the shopping experience for their customers to pave the way for a more accepting environment.Learn more about building custom mobile apps <a href="https://www.digitalawesomeapps.com/schedule-a-demo">here</a>.&nbsp;

From groceries to streaming, our phones have become the digital keys to our lives. So it's no wonder that the cannabis industry is now using this handy tool to transform how consumers discover and buy their weed, and brands do business.

How Dispensary Apps Are Normalizing the Plant 

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<h2>&nbsp;</h2><h2>What is DispensaryMate?</h2>DispensaryMate is Digital Awesome's powerful app management dashboard. It's an all-in-one command center that grants dispensary owners and their teams valuable tools to:Gain a 360° View of Your App's Performance: Monitor new app installs, total app sessions, achievements earned, and total orders and sales processed (weekly, monthly, semi-annually, or yearly). This comprehensive view allows you to identify areas for improvement and celebrate successes.Manage Your Store Information: Keep your app's store listings up-to-date with addresses, operating hours, location details, photos, and store filters and categories.Loyalty Achievements: Create custom achievements to boost engagement within the app. These achievements can be unlocked based on user actions, such as leaving a product review or simply signing in.Targeted Push Notifications:&nbsp; DispensaryMate's push notification feature allows you to send timely messages directly to your customers' phones.&nbsp; Announce new product launches, remind them about ongoing loyalty programs, or promote special offers.&nbsp; Leverage Mixpanel data to personalize these notifications based on user profiles, purchase history, and browsing behavior, making them more relevant and engaging.Promotions Management:&nbsp; Set up promotions by store and segment them by categories like sales, deals, discounts, and everyday specials.&nbsp; DispensaryMate provides the tools you need to create targeted promotions that resonate with your customers.Integrations Management:&nbsp; DispensaryMate integrates seamlessly with other software programs you use, reducing data silos and ensuring all your systems work together for smooth and efficient operations.&nbsp; The app integrates with popular providers like Dutchie, iHeartJane, Springbig, Alpine IQ, Greenbits, Onfleet, and more.Punch Cards Management: Create digital punch cards for the app and set your own custom rules for earning rewards.&nbsp; Define the spending amount, category of purchase, or specific actions required to redeem rewards associated with the punch card.Customer Management: Gain valuable insights into your customer base through DispensaryMate's customer management features.&nbsp; This includes access to customer data like name, email address, loyalty points, recent orders, punch card progress, and referral history.&nbsp; Use this information to personalize the customer experience and develop targeted marketing campaigns.Rewards Management: Define and activate redeemable rewards within the app.&nbsp; DispensaryMate allows you to create a customized loyalty program that incentivizes repeat business and fosters customer engagement.<hr><h2>Data-Driven Decisions for Dispensary Success</h2>Every subscription also includes access to a special analytics tool called Mixpanel.&nbsp; It tracks app interactions and other relevant metrics such as:Logins and Registrations: See how many people are signing up for your app and how they're logging in.Shopping Behavior: Find out what products people are looking at, what they abandon in their carts, and how they typically navigate your app during checkout.Product Discovery: See how people find products in your app. Are they browsing categories, searching for specific items, or relying on recommendations?Store Interactions: Track which dispensary locations are most popular and how users interact with store information like addresses, directions, and contact details.Educational Interests: Gauge customer interest in educational content within the app. This can help you identify popular cannabis topics and create informative content for your users.Loyalty Program Engagement: See how customers interact with your app's loyalty program features like points and rewards.By using Mixpanel data, you can gain valuable customer insights that will help you run a more successful dispensary.&nbsp;<h2>Conclusion</h2>Understanding your customers is paramount. DispensaryMate &amp; Mixpanel equips you with the tools and data to personalize the customer journey, optimize marketing efforts, and ultimately, cultivate a loyal following through their app.<a href="https://youtu.be/Zjt0S2_T0Y0?feature=shared"><img src="https://digital-awesome-website.s3.us-west-2.amazonaws.com/Promo_Video_REDI_CANNABIS_MOBILE_APP_2024_2_1_a05453a231.png" alt="Promo Video_REDI CANNABIS MOBILE APP 2024 (2) (1).png" srcset="https://digital-awesome-website.s3.us-west-2.amazonaws.com/thumbnail_Promo_Video_REDI_CANNABIS_MOBILE_APP_2024_2_1_a05453a231.png 245w,https://digital-awesome-website.s3.us-west-2.amazonaws.com/small_Promo_Video_REDI_CANNABIS_MOBILE_APP_2024_2_1_a05453a231.png 500w,https://digital-awesome-website.s3.us-west-2.amazonaws.com/medium_Promo_Video_REDI_CANNABIS_MOBILE_APP_2024_2_1_a05453a231.png 750w,https://digital-awesome-website.s3.us-west-2.amazonaws.com/large_Promo_Video_REDI_CANNABIS_MOBILE_APP_2024_2_1_a05453a231.png 1000w," sizes="100vw"></a>For more information, visit&nbsp;<a href="http://www.digitalawesomeapps.com">www.digitalawesomeapps.com</a> or&nbsp;<a href="https://digitalawesomeapps.com/schedule-a-demo">schedule an expert-guided consultation</a> to start building your custom mobile solution.&nbsp;

When a dispensary partners with&nbsp;<a href="https://digitalawesomeapps.com/">Digital Awesome</a> to build their custom retail app, they gain not just a beautiful app, but also ownership and control.&nbsp;Through their own DispensaryMate &amp; Mixpanel accounts, dispensaries can unlock the full potential of their app and improve store performance with the help of foundational data.

Data-Driven Dispensaries: What Your App Can Reveal

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&nbsp;We’re going to share a simple 4-step approach on how you can stop losing customers to your competitors using the Dispensary Loyalty Loop.<hr>First, we need to understand “customer churn.” Customer churn refers to the rate at which your customer base shrinks as customers stop doing business with you. In this regard, they stop doing business with your store when they choose to refill their stash next door.Churners often fall within these 3 customer types:- Deal Shoppers: They come in to buy a specific product on sale or when they find the lowest deals. If another dispensary offers a better deal tomorrow, expect to find them there.- Brand Loyalists:&nbsp;They may be loyal to certain cannabis products, but not necessarily to a particular dispensary. They'll go to whichever dispensary has their favorite products in stock.&nbsp;- Newbies:&nbsp;If they are new to cannabis, they may visit a few dispensaries to try out different products and get a sense of the place. They have yet to find a dispensary that matches their vibe.These customers all contribute to the dispensary's sales, but they aren't forming long-term relationships and are basically "churning" through the system.The goal of dispensaries, like any other business, is to convert these casual visitors into loyal, repeat customers who consistently prefer one store over the others.<hr><h2 style="text-align:justify;">Introducing the Dispensary Loyalty Loop</h2>To reduce the impact of customer churn,&nbsp;<a href="https://www.happycabbage.io/">Happy Cabbage</a> and&nbsp;<a href="https://www.digitalawesomeapps.com/">Digital Awesome</a> have partnered to create the&nbsp;Dispensary Loyalty Loop, a set of best-in-class tools &amp; systems that:- Make your dispensary the preferred choice over local competitors- Increase a customer’s lifetime value- Continue to expand the customer base by providing elevated and rewarding experiences&nbsp;<hr><h2>How does it work?</h2>This 4-phase system transforms cannabis customers from casual shoppers into valued regulars by guiding them on a journey that is filled with convenience, rewards, and a strong sense of belonging. &nbsp;<h2>Phase 1: Awareness</h2>The loop starts even before customers return to the dispensary. With&nbsp;<a href="https://www.happycabbage.io/happy-marketers">Happy Marketers</a>, dispensaries can send personalized messages to recipients' phones and emails. These messages keep them updated on relevant deals and new product arrivals, piquing their interest in the dispensary's offerings.<h2>Phase 2: Sell and Drive</h2>Once captured, customers can expect a smooth and efficient in-store customer journey, ensuring that top products are available on the shelf and that they have rewarding ways to shop their future stash.With&nbsp;<a href="https://www.happycabbage.io/happy-buyers">Happy Buyers</a>, dispensaries optimize their inventory to reduce stockouts of popular products and increase store reliability. This means that customers are more likely to find what they're looking for during their visit, avoiding frustration and encouraging them to return to your store for future purchases.Budtenders can then redirect these shoppers to the dispensary's mobile app for additional convenience and loyalty benefits.<h2>Phase 3: Nurture &amp; Grow</h2><a href="https://www.digitalawesomeapps.com/">Digital Awesome</a> cannabis mobile apps keep customers deeper within its ecosystem. As an extension of your locations, the custom mobile app lets customers manage rewards, browse product menus, place online orders, track deliveries, and engage with gamified loyalty programs.To keep customers coming back, dispensaries can trigger buys using push notifications about restocked favorites and limited-time promotions. &nbsp;Leveraging The Power of 7A principle in marketing states that a typical consumer needs to see marketing messages from a brand seven times across multiple channels before finally converting.Happy Marketer's SMS and email campaigns and Digital Awesome's built-in mobile app push notifications help dispensary teams strategically reinforce marketing messages to increase recall and drive sales.&nbsp;<h2>Phase 4: Expanding Reach</h2>The app's gamified loyalty &amp; referral program uses incentive-based "word-of-mouth" marketing. Happy customers can spread the word with friends and family via text or social media messaging, encouraging them to sign up for the app in exchange of sign-up bonus points, visit the dispensary, or check your website.&nbsp;This user-generated exposure draws new potential customers, closing and expanding the dispensary loyalty loop with minimal effort on your dispensary. &nbsp;<h2 style="text-align:justify;">In summary</h2>This&nbsp;4-step system raises a customer’s lifetime average value, deepens customer-dispensary relationships, and positions your dispensary as the top choice.Customers are more likely to return when a store offers unbeatable deals, superior customer and reward experiences, is dependable, and employs a holistic set of marketing tools.In cannabis, cultivating dispensary loyalty can be challenging, but the Dispensary Loyalty Loop offers a methodical framework to support it.<a href="https://www.happycabbage.io/book-a-demo">Demo Happy Marketers &amp; Happy Buyers</a><a href="https://www.digitalawesomeapps.com/schedule-a-demo">Demo Digital Awesome Custom Cannabis Mobile Apps</a>&nbsp;<hr>If you want some inspiration for ideas on how you can employ the Loyalty Loop within the technology we discussed on this blog, read on.<h2> The Big Box Approach</h2>The idea of driving customers to a dedicated retail mobile app is not new. Major brands spend millions of dollars on this strategy to reduce churn and build high-value relationships with their customers.Here are some major brand successes that the cannabis industry can take inspiration from:<h2>The Burger King Whopper Detour</h2>Burger King's award-winning 'Whopper Detour' campaign exemplifies the effective use of apps to lure customers away from competitors. Burger King used geofencing technology to target McDonald's customers and offer them a Whopper for one cent.<img src="https://digital-awesome-website.s3.us-west-2.amazonaws.com/large_2024_Blog_Header_2_5493c99b7a_1caf1ccf26.jpg" alt="large_2024_Blog_Header_2_5493c99b7a.jpg" srcset="https://digital-awesome-website.s3.us-west-2.amazonaws.com/thumbnail_large_2024_Blog_Header_2_5493c99b7a_1caf1ccf26.jpg 245w,https://digital-awesome-website.s3.us-west-2.amazonaws.com/small_large_2024_Blog_Header_2_5493c99b7a_1caf1ccf26.jpg 500w,https://digital-awesome-website.s3.us-west-2.amazonaws.com/medium_large_2024_Blog_Header_2_5493c99b7a_1caf1ccf26.jpg 750w," sizes="100vw">The campaign worked by unlocking the special deal on the Burger King app when users got within 600 feet of a McDonald's. The app also directed the user to the nearest Burger King location to redeem their Whopper. This strategy diverted McDonald's customers to Burger King locations.<img src="https://digital-awesome-website.s3.us-west-2.amazonaws.com/FFRS_37_J7_IBFOLCDCJEBMYJUUB_4_1_8818c3bd76.jpeg" alt="FFRS37J7IBFOLCDCJEBMYJUUB4 (1).jpeg" srcset="https://digital-awesome-website.s3.us-west-2.amazonaws.com/thumbnail_FFRS_37_J7_IBFOLCDCJEBMYJUUB_4_1_8818c3bd76.jpeg 245w,https://digital-awesome-website.s3.us-west-2.amazonaws.com/small_FFRS_37_J7_IBFOLCDCJEBMYJUUB_4_1_8818c3bd76.jpeg 500w,https://digital-awesome-website.s3.us-west-2.amazonaws.com/medium_FFRS_37_J7_IBFOLCDCJEBMYJUUB_4_1_8818c3bd76.jpeg 750w,https://digital-awesome-website.s3.us-west-2.amazonaws.com/large_FFRS_37_J7_IBFOLCDCJEBMYJUUB_4_1_8818c3bd76.jpeg 1000w," sizes="100vw"> The 'Whopper Detour' resulted in over 1 million app downloads for the Burger King app in the first two days of the campaign, propelling it to #1 on both iOS and Android platforms. Additionally, the campaign resulted in a 53.7% increase in monthly active users (MAUs) for Burger King's mobile app, as well as a 143% increase in users sharing location data with Burger King.While the campaign was only nine days long, it was a financial and branding success. It increased not only sales but also customer engagement and loyalty to the brand.<hr><h2>The Starbucks app exceeded 30% of total US transactions</h2>Starbucks' mobile app remains a significant driver of sales and customer engagement. The Seattle-based company <a href="https://www.geekwire.com/2024/starbucks-mobile-orders-surpass-30-of-total-transactions-at-u-s-stores-for-the-first-time/">reported</a> that the app accounted for 31% of all transactions at company-operated stores in the United States. This is a steady increase from 27% the previous year and 25% two years ago.Starbucks' robust omnichannel app adoption strategy has successfully drawn people to their mobile app. By bolstering lifetime customer value and engagement through an efficient mobile order experience, app-exclusive rewards, push notification campaigns, seasonal games, and its mobile payment system, Starbucks has secured its position as one of the top apps to use and established itself as the leader in the US mobile payment space.Notably, even for established mobile apps, SMS and email marketing efforts continue to play an important role in increasing app usage, generating cross-channel sales, and attracting a larger customer base across all touchpoints.&nbsp;

The average customer shops with 2–3 dispensaries at any given time. Often driven by product availability and pricing, this dispensary-hopping culture translates to missed opportunities for repeat business and long-term relationships with customers.However, by prioritizing customer satisfaction and implementing a targeted acquisition &amp; retention strategy, dispensaries can turn this "revolving door" effect on its head.

Retain More Customers with the Dispensary Loyalty Loop

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Right now, competition is as thick as smoke. Every day, new players are entering the scene, each with their own unique strains and marketing tactics. So in 2024, if you're a cannabis dispensary looking to get ahead of the game, you'll want to have a mobile app in your arsenal.&nbsp;And not just any app.A top-shelf, user-friendly mobile application that makes buying weed as easy as ordering pizza. One that keeps them coming back for more.

24 Reasons to Get a Cannabis Mobile App This 2024

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The magic of 7/10 lies in its delightful wordplay. When you flip the digits 7-1-0 upside down, it spells "OIL," a fitting tribute to the high-potency cannabis concentrates celebrated on this day. This playful discovery sparked a rallying cry for cannabis concentrate enthusiasts, uniting them in their appreciation for the diverse world of dabs, shatters, waxes, and other potent extracts.<h2>Tracing the Roots</h2>Unlike many commercially driven holidays, 7/10 wasn't born from a marketing campaign. It sprouted organically within the online cannabis community.The spark of 7/10 can be traced back to a virtual dab session in a TinyChat chat room in 2010. Here, during a virtual dab session, hip-hop artist TaskRok and other cannabis enthusiasts were playing a word game by flipping the word "oil" upside down. "710" was born.Eventually, on July 10, 2011, 7/10 appeared on TokeCity, the perfect date for the clever wordplay. This initial mention was like a seed sown in fertile ground. Soon after, a detailed definition took root on Urban Dictionary, and by 2012, online cannabis publications like Marijuana.com were chronicling the phenomenon. By 2013, 7/10 had blossomed into a mainstream term, even finding its way into an LA Weekly article referencing a playful online reference that evolved into a celebrated day in cannabis culture. &nbsp;<h2>Retailer Tips for 7/10</h2>With 7/10 approaching, retailers have a golden opportunity to connect with their customers, especially their frequent ones.Here are some ideas to consider:<h2>Connoisseur's Corner</h2>Create a special section in your store dedicated to premium concentrates. Partner with local extractors to offer exclusive 7/10 deals or limited-edition drops.<h2>Dab Bars</h2>Set up a dab bar where customers can sample different concentrates under the guidance of knowledgeable budtenders. Offer loyalty club members exclusive access or discounts for attending dab bar demonstrations.<h2>Targeted Daily Push Notifications</h2>Utilize personalized push notifications via <a href="https://digitalawesomeapps.com/">custom mobile apps</a> to offer budtender tips, daily links to dabbing technique tutorials, share upcoming concentrate releases, explain different concentrate types, and feature customer reviews. Send these notifications to a segmented audience – those in your database who have purchased concentrates and related items or searched for specific brands – for a more targeted and relevant campaign compared to a general blast.<h2>Loyalty-Exclusives</h2>A week before 7/10, send targeted push notifications to your loyalty club members with exclusive deals on concentrates, dab rig bundles, or cleaning supplies. This personalized approach strengthens their connection to your brand and encourages repeat business.&nbsp;By focusing on education, engagement, and exclusive experiences, retailers can transform 7/10 from a sales opportunity into a community-building event.&nbsp;Remember, 7/10 is about celebrating the art and science of cannabis concentrates. By catering to your loyal customers' passion and offering unique experiences, you'll not only boost sales but also foster a sense of belonging that keeps them coming back for more.

While 4/20 reigns supreme as the most well-known cannabis holiday, connoisseurs celebrate another date: July 10th, or 7/10.

7/10: The Rise of Oil Day in Cannabis

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Cannabis Insurance

<h2>Understanding Cannabis Insurance</h2>Cannabis insurance, often referred to as weed insurance, is specifically tailored to meet the unique needs of businesses operating within the cannabis industry. Just like any other business, cannabis retailers face various risks, including property damage, theft, product liability, and regulatory compliance issues. However, the nature of the cannabis industry presents additional challenges that require specialized coverage.<h2>The Role of Cannabis Brokers</h2>Navigating the intricacies of&nbsp;<a href="https://alpharoot.com/cannabis-insurance/">cannabis insurance</a> can be daunting for cannabis retailers. This is where cannabis brokers play a crucial role. These professionals specialize in understanding the nuances of the cannabis industry and work with retailers to identify their specific risks and insurance needs. By leveraging their expertise and industry connections, cannabis brokers help retailers secure comprehensive coverage that protects their business interests.<h2>Mitigating Risks</h2>One of the primary objectives of cannabis insurance is to mitigate risks and safeguard the financial stability of cannabis retailers. In an industry where regulatory uncertainties and legal complexities abound, having the right insurance coverage can mean the difference between success and failure. By proactively addressing potential risks, retailers can protect their investments and ensure continuity of operations, even in the face of unforeseen challenges.<h2>Protecting Assets</h2><img src="https://digital-awesome-website.s3.us-west-2.amazonaws.com/App_2_7f3c1439f2.png" alt="App (2).png" srcset="https://digital-awesome-website.s3.us-west-2.amazonaws.com/thumbnail_App_2_7f3c1439f2.png 245w,https://digital-awesome-website.s3.us-west-2.amazonaws.com/small_App_2_7f3c1439f2.png 500w,https://digital-awesome-website.s3.us-west-2.amazonaws.com/medium_App_2_7f3c1439f2.png 750w,https://digital-awesome-website.s3.us-west-2.amazonaws.com/large_App_2_7f3c1439f2.png 1000w," sizes="100vw">For cannabis retailers, their assets are not limited to physical infrastructure and inventory; they also include intangible assets such as intellectual property and brand reputation. Cannabis insurance provides coverage for property damage, theft, and loss of income, ensuring that retailers are adequately compensated in the event of a disaster or unforeseen circumstances. Additionally, liability coverage protects against lawsuits arising from product defects or accidents on the premises, preserving the retailer's financial resources and reputation.<h2>Ensuring Compliance</h2>Regulatory compliance is a significant concern for&nbsp;<a href="https://www.sciencedirect.com/topics/medicine-and-dentistry/medical-cannabis">cannabis</a> retailers, as non-compliance can result in hefty fines, licence revocation, and legal repercussions. Cannabis insurance goes beyond property protection. Many policies offer risk management features specifically designed for the cannabis industry. These features help retailers navigate the ever-changing legal landscape by providing guidance on regulatory compliance. This allows retailers to focus on running their businesses and avoid costly legal issues.<h2>Tailored Solutions</h2>No two cannabis retailers are alike, and their insurance needs may vary depending on factors such as location, size, and scope of operations. Cannabis insurance offers tailored solutions that can be customised to meet the specific requirements of each retailer. Whether it's coverage for a dispensary, cultivation facility, or delivery service, cannabis insurance provides flexibility and scalability to accommodate the evolving needs of the industry.<h2>Conclusion</h2>Don't just survive, thrive in the cannabis market. Cannabis insurance, coupled with experienced brokers, provides the financial security and risk mitigation you need to navigate this ever-changing landscape. By safeguarding your assets, ensuring compliance, and investing in tailored coverage, you position your cannabis retail business for long-term success in this growing industry.&nbsp;A guest post by <a href="https://alpharoot.com/">Alpharoot.</a>

Despite the exciting growth and innovation in cannabis retail, a critical element is often neglected: insurance. As the industry expands, so do the risks associated with it. Cannabis retailers must navigate a complex web of legal, financial, and operational challenges, making cannabis insurance a vital component of their business strategy.

Securing Your Growth: The Importance of Cannabis Insurance for Cannabis Retailers

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&nbsp;<h2>1. Highly Customized</h2>Forget generic apps that look like everyone else's. Custom apps let you design everything from the colors and icons to the layout and badges. It's your chance to showcase your dispensary's unique personality, from the moment customers open the app.<img src="https://digital-awesome-website.s3.us-west-2.amazonaws.com/App_9872229a3d.png" alt="App.png" srcset="https://digital-awesome-website.s3.us-west-2.amazonaws.com/thumbnail_App_9872229a3d.png 245w,https://digital-awesome-website.s3.us-west-2.amazonaws.com/small_App_9872229a3d.png 500w,https://digital-awesome-website.s3.us-west-2.amazonaws.com/medium_App_9872229a3d.png 750w,https://digital-awesome-website.s3.us-west-2.amazonaws.com/large_App_9872229a3d.png 1000w," sizes="100vw"><h2>2. Freedom to Choose the Perfect Tech Partners</h2>Unlike pre-made apps, custom ones are flexible. They can integrate with all sorts of industry-leading tools, like E-commerce or Point-of-Sale systems or loyalty programs. This means you can choose the tool that work best for you, without worrying about compatibility issues. Need to switch providers down the line? No problem, your app will adapt.<h2>3. Effortless Shopping on the Go</h2>We've all been there: struggling to browse products on a clunky mobile website.&nbsp;Custom apps take the frustration out of shopping. Customers can browse items, add them to their cart, and even pay directly within the app. Think of it as having your dispensary conveniently located in their pocket, ready whenever they are.<a href="https://youtu.be/Zjt0S2_T0Y0?si=JbCzlCUz7CZs1eW5"><img src="https://digital-awesome-website.s3.us-west-2.amazonaws.com/Promo_Video_REDI_CANNABIS_MOBILE_APP_2024_2_1_ed5205ebf4.png" alt="Promo Video_REDI CANNABIS MOBILE APP 2024 (2) (1).png" srcset="https://digital-awesome-website.s3.us-west-2.amazonaws.com/thumbnail_Promo_Video_REDI_CANNABIS_MOBILE_APP_2024_2_1_ed5205ebf4.png 245w,https://digital-awesome-website.s3.us-west-2.amazonaws.com/small_Promo_Video_REDI_CANNABIS_MOBILE_APP_2024_2_1_ed5205ebf4.png 500w,https://digital-awesome-website.s3.us-west-2.amazonaws.com/medium_Promo_Video_REDI_CANNABIS_MOBILE_APP_2024_2_1_ed5205ebf4.png 750w,https://digital-awesome-website.s3.us-west-2.amazonaws.com/large_Promo_Video_REDI_CANNABIS_MOBILE_APP_2024_2_1_ed5205ebf4.png 1000w," sizes="100vw"></a><h2>4. Loyalty Programs Made Simple</h2>Say goodbye to outdated punch cards! Custom apps can manage loyalty programs automatically, tracking points for your customers and saving your staff valuable time. Plus, you can create special offers or programs for different brands or products, keeping your loyal customers engaged and coming back for more.<a href="https://www.digitalawesomeapps.com/schedule-a-demo"><img src="https://digital-awesome-website.s3.us-west-2.amazonaws.com/App_18fea8ca08.png" alt="App.png" srcset="https://digital-awesome-website.s3.us-west-2.amazonaws.com/thumbnail_App_18fea8ca08.png 245w,https://digital-awesome-website.s3.us-west-2.amazonaws.com/small_App_18fea8ca08.png 500w,https://digital-awesome-website.s3.us-west-2.amazonaws.com/medium_App_18fea8ca08.png 750w,https://digital-awesome-website.s3.us-west-2.amazonaws.com/large_App_18fea8ca08.png 1000w," sizes="100vw"></a><h2>5. Targeted Offers with High Conversion Rates:</h2>Tired of emails with low open rates or your SMS campaigns need a boost? Push notifications through a custom app are your new best friends! These notifications go straight to your customers' phones, with super high open rates.&nbsp;You can even target specific groups with special offers or new product announcements. It's like having a direct line to your best customers, keeping them informed about the latest and greatest at your dispensary.&nbsp;Custom mobile apps offer a powerful way to take your dispensary's game to the next level. They create a smooth, convenient, and rewarding experience for your customers, which is a win-win for everyone.Learn more on <a href="www.digitalawesomeapps.com">www.digitalawesomeapps.com</a> or schedule a free 1:1 app demo and strategy session with a cannabis mobile app expert today.&nbsp;<a href="www.digitalawesomeapps.com/schedule-a-demo">Grab a slot here</a>.&nbsp;

Ever wonder why dispensaries are jumping on the custom mobile app bandwagon?&nbsp;Well, it's not just about having another app.&nbsp;These aren't your average one-size-fits-all options. These are like custom-made suits for your business, and here's why cannabis shops are raving about them:

Top 5 Reasons Cannabis Retailers & Customers LOVE Custom Mobile Apps

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&nbsp;These apps are game-changers for both you and your customers. Here's why:- Order weed straight from the app: No more waiting in line or fumbling with menus. Just browse, add to cart, and pay – just like your favorite online stores.- Keep customers coming back for more: Loyalty programs, reward points, and exclusive deals – all built into the app to keep your customers happy and coming back for more.- Blast out important messages: Got a killer deal or limited-edition product? No problem. Reach your customers directly through the app, even if text messaging is down.- See what's working (and what's not): The app tracks all sorts of cool data – what deals are popular, what products people are loving, and more. This info helps you tailor your offerings to what your customers truly want.Basically, it's your dispensary, on-the-go: Your entire mobile retail operation, across all locations, accessible with a few taps. That's the power of a custom dispensary app.<hr><h2>Here are&nbsp; 5 dispensary apps that are leading the charge in the mobile app game.</h2>Let's take a closer look at what makes each one unique.<h2>Redi (Massachusetts)</h2>Imagine a dispensary app that feels like your favorite online store. Redi delivers exactly that, with in-app purchases where you can browse products, add them to your cart, and pay securely – ditch the lines and menus! Plus, they gamified the experience with tiered achievements and digital punch cards. Every purchase automatically moves you closer to rewards, making shopping even more fun.<a href="https://youtu.be/Zjt0S2_T0Y0?si=j7DObkxyrfoihkrF"><img src="https://digital-awesome-website.s3.us-west-2.amazonaws.com/Promo_Video_REDI_CANNABIS_MOBILE_APP_2024_2_1_ed5205ebf4.png" alt="Promo Video_REDI CANNABIS MOBILE APP 2024 (2) (1).png" srcset="https://digital-awesome-website.s3.us-west-2.amazonaws.com/thumbnail_Promo_Video_REDI_CANNABIS_MOBILE_APP_2024_2_1_ed5205ebf4.png 245w,https://digital-awesome-website.s3.us-west-2.amazonaws.com/small_Promo_Video_REDI_CANNABIS_MOBILE_APP_2024_2_1_ed5205ebf4.png 500w,https://digital-awesome-website.s3.us-west-2.amazonaws.com/medium_Promo_Video_REDI_CANNABIS_MOBILE_APP_2024_2_1_ed5205ebf4.png 750w,https://digital-awesome-website.s3.us-west-2.amazonaws.com/large_Promo_Video_REDI_CANNABIS_MOBILE_APP_2024_2_1_ed5205ebf4.png 1000w," sizes="100vw"></a><a href="https://apps.apple.com/us/app/redi-cannabis/id6474030105?platform=iphone">Download the app &gt;</a>&nbsp;<hr><h2>Bloom City Club (Michigan)</h2>Ever get annoyed by a clunky app that's more trouble than it's worth? Bloom City Club listened to their customers and completely revamped their old wallet app.<img src="https://digital-awesome-website.s3.us-west-2.amazonaws.com/App_9872229a3d.png" alt="App.png" srcset="https://digital-awesome-website.s3.us-west-2.amazonaws.com/thumbnail_App_9872229a3d.png 245w,https://digital-awesome-website.s3.us-west-2.amazonaws.com/small_App_9872229a3d.png 500w,https://digital-awesome-website.s3.us-west-2.amazonaws.com/medium_App_9872229a3d.png 750w,https://digital-awesome-website.s3.us-west-2.amazonaws.com/large_App_9872229a3d.png 1000w," sizes="100vw">Now, it's a sleek and branded experience with everything you need – native shopping, a rewards program to keep you coming back, and a dedicated deals page so you can snag those sweet promotions without digging through menus.<a href="https://apps.apple.com/us/app/bloom-city-club/id1608417316">Download the app &gt;</a>&nbsp;<hr><h2>Fogtown Flower Shop (Canada)</h2>This app is perfect for those who love the convenience of delivery. Order your products directly through the app and track them in real-time, so you can relax at home knowing exactly when your goodies will arrive. No more wondering when your doorbell will ring!<a href="https://youtu.be/utFS7XeEMu4?si=uYZRc389h459GKxe"><img src="https://digital-awesome-website.s3.us-west-2.amazonaws.com/Promo_Video_2024_Fogtown_Flowershop_b0dd7fd8f4.png" alt="Promo Video 2024 - Fogtown Flowershop.png" srcset="https://digital-awesome-website.s3.us-west-2.amazonaws.com/thumbnail_Promo_Video_2024_Fogtown_Flowershop_b0dd7fd8f4.png 245w,https://digital-awesome-website.s3.us-west-2.amazonaws.com/small_Promo_Video_2024_Fogtown_Flowershop_b0dd7fd8f4.png 500w,https://digital-awesome-website.s3.us-west-2.amazonaws.com/medium_Promo_Video_2024_Fogtown_Flowershop_b0dd7fd8f4.png 750w,https://digital-awesome-website.s3.us-west-2.amazonaws.com/large_Promo_Video_2024_Fogtown_Flowershop_b0dd7fd8f4.png 1000w," sizes="100vw"></a>&nbsp;<hr><h2>Hangar 420 (Washington)</h2>This app proves that you don't need a ton of bells and whistles to be successful. Hangar 420 focuses on a great user experience with e-commerce integration and a built-in platform for push notifications.<img src="https://digital-awesome-website.s3.us-west-2.amazonaws.com/App_1_acdf97561d.png" alt="App (1).png" srcset="https://digital-awesome-website.s3.us-west-2.amazonaws.com/thumbnail_App_1_acdf97561d.png 245w,https://digital-awesome-website.s3.us-west-2.amazonaws.com/small_App_1_acdf97561d.png 500w,https://digital-awesome-website.s3.us-west-2.amazonaws.com/medium_App_1_acdf97561d.png 750w,https://digital-awesome-website.s3.us-west-2.amazonaws.com/large_App_1_acdf97561d.png 1000w," sizes="100vw">This saves them money on third-party providers while keeping their regular customers informed about deals and updates. It's a win-win for both the dispensary and their loyal following.<a href="https://apps.apple.com/us/app/hangar-420/id6497793932">Download the app &gt;</a>&nbsp;<hr><h2>Cinder (Multi-state - Washington &amp; New Mexico)</h2>Running a multi-state operation? Cinder's app is a gold standard.&nbsp; Customers can use the same app across all their stores, no matter the location. See real-time inventory to ensure you get what you want, and even refer friends to earn rewards. Plus, they have a built-in blog with educational content, making them a one-stop shop for all things cannabis.<a href="https://www.youtube.com/watch?v=7F5FR7_-gts"><img src="https://digital-awesome-website.s3.us-west-2.amazonaws.com/Linked_In_2024_App_Overview_Video_1_M_1_1_5e588d52a0.png" alt="LinkedIn 2024 App Overview Video - 1M (1) (1).png" srcset="https://digital-awesome-website.s3.us-west-2.amazonaws.com/thumbnail_Linked_In_2024_App_Overview_Video_1_M_1_1_5e588d52a0.png 245w,https://digital-awesome-website.s3.us-west-2.amazonaws.com/small_Linked_In_2024_App_Overview_Video_1_M_1_1_5e588d52a0.png 500w,https://digital-awesome-website.s3.us-west-2.amazonaws.com/medium_Linked_In_2024_App_Overview_Video_1_M_1_1_5e588d52a0.png 750w,https://digital-awesome-website.s3.us-west-2.amazonaws.com/large_Linked_In_2024_App_Overview_Video_1_M_1_1_5e588d52a0.png 1000w," sizes="100vw"></a><a href="https://apps.apple.com/us/app/cinder-cannabis-redefined/id6444070359?platform=iphone">Download the app &gt;</a>&nbsp;<hr><h2>Do you want to improve your existing wallet app or launch a new one for your dispensary?</h2><a href="https://digitalawesomeapps.com/schedule-a-demo">Book a 15-minute demo &gt;</a>&nbsp;

Wallet apps are out, a new breed of cannabis mobile apps are in.&nbsp;Dispensaries across the states and Canada are upping their game with custom mobile apps that are like mini dispensaries right on your phone.&nbsp;

5 Winning Dispensary Mobile Apps in 2024

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<hr><h2 style="margin-left:0px;">Starbucks' Secret Weapon: Self-Serve Automation</h2>Busy mornings just got a whole lot smoother for the everyday Joe. The Starbucks app was custom-built to streamline all their customers' coffee routines, allowing people to order ahead and pick up drinks in a flash. Plus, earn rewards with every purchase, unlocking delicious perks and free drinks along the way.If this technology brings in millions of revenue for Starbucks, why can't it work for you?&nbsp;<hr><h2 style="margin-left:0px;">Features to Steal (Legally) from the Green Siren</h2>Here are a few ideas for your <a href="https://www.digitalawesomeapps.com/">own dispo retail app</a>:- Remote Ordering: Let customers browse your menu, select goodies, and place the order for pick up/delivery or pay securely, all from their phone. Custom mobile solutions can now <a href="https://digitalawesomeapps.com/partners-and-integrations">integrate directly</a> with leading e-commerce softwares such as Dutchie and iHeartJane.-Order History: Make reordering easy. Customers can revisit past favorites with a tap.- Smart Recommendations: Based on purchase history, suggest new products that might tickle their taste buds (or, well, cannabinoid receptors).-Customization: Allow customers to specify preferences (like THC/CBD ratios) for a truly personalized experience.-Manage Rewards: Incentivize loyalty and have points, badges and rewards in there as well.<hr>See how Massachusetts' favorite dispensary, Redi, leveled up their game with the NEW Redi mobile app.<a href="https://youtu.be/Zjt0S2_T0Y0?feature=shared"><img src="https://digital-awesome-website.s3.us-west-2.amazonaws.com/Promo_Video_REDI_CANNABIS_MOBILE_APP_2024_2_1_a05453a231.png" alt="Promo Video_REDI CANNABIS MOBILE APP 2024 (2) (1).png" srcset="https://digital-awesome-website.s3.us-west-2.amazonaws.com/thumbnail_Promo_Video_REDI_CANNABIS_MOBILE_APP_2024_2_1_a05453a231.png 245w,https://digital-awesome-website.s3.us-west-2.amazonaws.com/small_Promo_Video_REDI_CANNABIS_MOBILE_APP_2024_2_1_a05453a231.png 500w,https://digital-awesome-website.s3.us-west-2.amazonaws.com/medium_Promo_Video_REDI_CANNABIS_MOBILE_APP_2024_2_1_a05453a231.png 750w,https://digital-awesome-website.s3.us-west-2.amazonaws.com/large_Promo_Video_REDI_CANNABIS_MOBILE_APP_2024_2_1_a05453a231.png 1000w," sizes="100vw"></a><hr><h2 style="margin-left:0px;">The Benefits: More Blazes, More Dough</h2>By replicating these features, dispensaries can:- Reduce wait times: Happy customers, happy business.- Boost sales: Convenience is simply king (or queen). Here's proof: As of the end of 2023, 31% of <a href="https://www.geekwire.com/2024/starbucks-mobile-orders-surpass-30-of-total-transactions-at-u-s-stores-for-the-first-time/">total transactions</a> at Starbucks' U.S. company-operated stores were made via the app. A new record-high from 27% in 2022 showing the growing adoption of app convenience.- Increase customer loyalty: A positive app experience builds brand affinity. Starbucks now have <a href="https://www.geekwire.com/2024/starbucks-mobile-orders-surpass-30-of-total-transactions-at-u-s-stores-for-the-first-time/">34 million loyalty members</a> accounted for nearly 60% of sales at company-operated U.S. stores in the most recent quarter.- Gather valuable data: Learn customer preferences and personalize offerings accordingly.&nbsp;<hr><h2 style="margin-left:0px;">Data-driven Marketing</h2>Dispensary owners often miss out on the valuable customer and sales data their app can offer.Use app data to gain insights into performance, transactions, and market trends. This empowers your marketing teams to create targeted mobile marketing campaigns that deliver the right message to the right customer at the right time.Targeted Mobile Marketing:- Give customers what they want: Use data to anticipate needs and avoid unnecessary phone calls.- Drive sales strategically: Send targeted promotions to boost sales of specific products using the <a href="https://digitalawesomeapps.com/blog/10-ways-to-get-the-most-out-of-your-cannabis-app-s-push-notifications">app's push notifications</a>.- Refine revenue management: Gain insights to optimize pricing and keep your bottom line healthy.- Understand your customers: Data reveals customer motivations, allowing for data-driven marketing strategies.&nbsp;<hr><h2 style="margin-left:0px;">Go Custom with Digital Awesome Apps</h2>- A seamless shopping and loyalty app integrated with leading dispensary software.- Access to DispensaryMate, our proprietary app analytics and marketing dashboard to fuel your success.The cannabis industry is rapidly evolving, and a <a href="https://digitalawesomeapps.com/">well-designed app</a> can position your dispensary as the go-to choice in your area.Let's chat and discuss how we can help you create a winning mobile app strategy.<a href="https://digitalawesomeapps.com/schedule-a-demo">Book a Demo &gt;</a>&nbsp;

<span style="background-color:rgb(255,255,255);color:rgba(0,0,0,0.9);font-family:-apple-system, system-ui, &quot;system-ui&quot;, &quot;Segoe UI&quot;, Roboto, &quot;Helvetica Neue&quot;, &quot;Fira Sans&quot;, Ubuntu, Oxygen, &quot;Oxygen Sans&quot;, Cantarell, &quot;Droid Sans&quot;, &quot;Apple Color Emoji&quot;, &quot;Segoe UI Emoji&quot;, &quot;Segoe UI Emoji&quot;, &quot;Segoe UI Symbol&quot;, &quot;Lucida Grande&quot;, Helvetica, Arial, sans-serif;">The cannabis industry is booming, but it lacks the billion-dollar app success story of giants like Starbucks. Here's how dispensaries can take a toke of inspiration and brew up their own mobile app success story.

Brews, Buds, and Lessons for Dispensaries

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<h2 style="margin-left:0px;">1. Plan Early and Get Your Deals Ready</h2>Don't wait until the last minute! Brainstorm what kind of gimmicks and deals you'd want to offer and start promoting them well in advance. Here are some ideas:<ol><li>Focus on Repeat Customers: Pick some popular, easily repeatable products and offer discounts on them. This will keep people coming back for more.</li></ol>&nbsp;<ol><li>Inventory Refresh: Take stock of what you have and decide what needs to go. Mark those items down for special 4/20 deals.</li></ol>&nbsp;<ol><li>Brand Partner Push: If you've teamed up with cool brands, promote their products during this holiday.</li></ol>Once you have your deals figured out, start promoting them on your website or app. This is like a "save the date" for your customers.The earlier you create a buzz, the better.<hr><h2 style="margin-left:0px;">2. Choose Your Marketing Battleground Wisely</h2>Sure, you can blast your deals everywhere, but this year, try focusing on channels that give you the biggest bang for your buck. Here's why:<ul><li>Moving to Your Own Turf: Instead of spending a ton on listings everywhere, try getting people to use your website or <a href="https://digitalawesomeapps.com/">dispensary's retail mobile app</a>. This way, you keep more of the profits and can focus on building loyalty directly with your customers.</li></ul>&nbsp;<ul><li>Loyalty is Key: When people use your app or website, you can keep them coming back. You can offer <a href="https://www.linkedin.com/pulse/tired-same-old-loyalty-grind-level-rzrjc/?trackingId=CZmE6xPsQW6VNYf6KOVaow%3D%3D">special loyalty programs</a> and deals that can't be found anywhere else.</li></ul>&nbsp;<ul><li>No More Price Wars: Once people are in your ecosystem, they're less likely to compare prices with other stores. You can focus on offering the best selection and service, not the cheapest prices.</li></ul><hr><h2 style="margin-left:0px;">SMS Marketing: Stop Texting Nightmares</h2>Now, let's talk SMS marketing.Text messages are a great way to reach your customers directly, but traditional SMS campaigns can be a real drag.<ul><li>Delivery drama: Carriers often block messages with links, so yours might not even get delivered.</li></ul>&nbsp;<ul><li>Click-through woes: Even if people receive your text, they might not be interested in clicking a link.</li></ul>&nbsp;So, what are your options?<ul><li>Ditch the links: Instead of traditional routes, consider <a href="https://www.happycabbage.io/">native SMS campaigns</a> or unlimited <a href="https://digitalawesomeapps.com/">push notifications</a> from your own dispensary app. These methods have higher delivery rates.</li></ul>&nbsp;<ul><li>Keep it short and sweet: People are more likely to read clear, concise messages. Get creative and use emojis to make your message stand out.</li></ul>&nbsp;<ul><li>Create a sense of urgency: Highlight exclusive deals or limited-time offers to grab attention.</li></ul>&nbsp;<ul><li>Tell them what to do: Include a clear call to action, whether it's visiting your <a href="https://digitalawesomeapps.com/blog/24-reasons-to-get-a-cannabis-mobile-app-this-2024-1">retail app</a>, website, or calling your store.</li></ul><hr><h2 style="margin-left:0px;">3. Be Fun and Strategic with Marketing</h2>If you have a <a href="https://www.youtube.com/watch?v=Zjt0S2_T0Y0">killer mobile app</a> with shopping and loyalty features, you can really maximize 4/20.Here are some fun ideas:<ul><li>Tease Your Deals: Send push notifications with exclusive offers, like "Pre-rolls for just $X on 4/20!". Target these messages to the right people for even more impact.</li></ul>&nbsp;<ul><li>Tiered Achievements &amp; Digital Punch Cards: Watch how <a href="https://tryredi.com/">Redi</a> in Massachusetts are upping their game in customer loyalty with gamified rewards below.</li></ul><a href="https://youtu.be/Zjt0S2_T0Y0?feature=shared"><img src="https://digital-awesome-website.s3.us-west-2.amazonaws.com/Promo_Video_REDI_CANNABIS_MOBILE_APP_2024_2_1_a05453a231.png" alt="Promo Video_REDI CANNABIS MOBILE APP 2024 (2) (1).png" srcset="https://digital-awesome-website.s3.us-west-2.amazonaws.com/thumbnail_Promo_Video_REDI_CANNABIS_MOBILE_APP_2024_2_1_a05453a231.png 245w,https://digital-awesome-website.s3.us-west-2.amazonaws.com/small_Promo_Video_REDI_CANNABIS_MOBILE_APP_2024_2_1_a05453a231.png 500w,https://digital-awesome-website.s3.us-west-2.amazonaws.com/medium_Promo_Video_REDI_CANNABIS_MOBILE_APP_2024_2_1_a05453a231.png 750w,https://digital-awesome-website.s3.us-west-2.amazonaws.com/large_Promo_Video_REDI_CANNABIS_MOBILE_APP_2024_2_1_a05453a231.png 1000w," sizes="100vw"></a>&nbsp;<ul><li>Flash Sales: Set time-limited offers within your app to create a sense of urgency and boost sales.</li></ul>&nbsp;<ul><li>Target the Competition: Don't let customers wander! Send push notifications to people who are near your competitors' stores using <a href="https://digitalawesomeapps.com/blog/next-level-dispensary-marketing-geofencing-in-mobile-apps">geofencing capabilities</a>. Remind them why you're the best option.</li></ul>These are just a few ideas to get you started.With a little planning and creativity, you can make this 4/20 a huge success for your dispensary!<hr><h2 style="margin-left:0px;">Shop, Connect, Repeat: The Retail App Powering Loyal Customers</h2><a href="https://youtu.be/bULzQR0qsBw?feature=shared"><img src="https://digital-awesome-website.s3.us-west-2.amazonaws.com/Linked_In_2024_App_Overview_Video_1_M_1_1_6070405a36.png" alt="LinkedIn 2024 App Overview Video - 1M (1) (1).png" srcset="https://digital-awesome-website.s3.us-west-2.amazonaws.com/thumbnail_Linked_In_2024_App_Overview_Video_1_M_1_1_6070405a36.png 245w,https://digital-awesome-website.s3.us-west-2.amazonaws.com/small_Linked_In_2024_App_Overview_Video_1_M_1_1_6070405a36.png 500w,https://digital-awesome-website.s3.us-west-2.amazonaws.com/medium_Linked_In_2024_App_Overview_Video_1_M_1_1_6070405a36.png 750w,https://digital-awesome-website.s3.us-west-2.amazonaws.com/large_Linked_In_2024_App_Overview_Video_1_M_1_1_6070405a36.png 1000w," sizes="100vw"></a>For pricing inquiries, <a href="https://digitalawesomeapps.com/schedule-a-demo">book a demo</a>.

4/20 is right around the corner, and it's gonna be a big one.&nbsp;To make sure you grab a slice of the pie, we've got some tips to get you started.

Start Planning Your 4/20 Marketing Strategy

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&nbsp;Here are some strategies to try:<h2 style="margin-left:0px;">1. Introduce Microinteractions</h2>These are small animations that make routine tasks feel special. For example, if you have a retail app, awarding badges for achieving specific goals can make customers feel accomplished and engaged.<img src="https://digital-awesome-website.s3.us-west-2.amazonaws.com/micro_interactions_aad7fc4fb8.gif" alt="micro interactions.gif" srcset="https://digital-awesome-website.s3.us-west-2.amazonaws.com/thumbnail_micro_interactions_aad7fc4fb8.gif 186w,https://digital-awesome-website.s3.us-west-2.amazonaws.com/small_micro_interactions_aad7fc4fb8.gif 500w,https://digital-awesome-website.s3.us-west-2.amazonaws.com/medium_micro_interactions_aad7fc4fb8.gif 750w," sizes="100vw">&nbsp;<h2>2. Reflect Brand Culture Through Staff</h2>Your staff is the face of your brand. Ensuring they provide excellent customer service in a way that captures your brand's core values, can significantly improve customer retention. Remember, 65% of customers don’t return after experiencing poor customer service.&nbsp;<img src="https://digital-awesome-website.s3.us-west-2.amazonaws.com/superstore_d9863e7da9.gif" alt="superstore.gif" srcset="https://digital-awesome-website.s3.us-west-2.amazonaws.com/thumbnail_superstore_d9863e7da9.gif 245w," sizes="100vw">&nbsp;<h2>3. Retain High-Performing Budtenders</h2>Your people are your most valuable business asset. Invest in their growth, wellness, and motivation to cater to your regulars. Budtenders hold significant sway over purchase decisions and cultivate valuable relationships with customers. Once such relationships are formed, customers often follow their trusted budtenders due to faith in their expertise and personal connections. Treat them with respect, provide a long-term vision within the company.<img src="https://digital-awesome-website.s3.us-west-2.amazonaws.com/homer_e3a52a47c9.gif" alt="homer.gif" srcset="https://digital-awesome-website.s3.us-west-2.amazonaws.com/thumbnail_homer_e3a52a47c9.gif 207w," sizes="100vw">&nbsp;<h2 style="margin-left:0px;">4. Foster a Sense of Community</h2>People inherently seek a sense of belonging. So just like Nike's strategy, create an ecosystem where customers can enjoy exclusive benefits and engage in activities that cater to their interests.&nbsp;Nike's membership program offers exclusive benefits like sales, free returns, and access to specialized apps - the Nike shopping app, Nike Run Club for runners, Nike Training app for fitness enthusiasts, and SNKRS app for sneakerheads. All these cater to their specific interests, nurtured by the brand through events, free app services, special deals, guides, and other resources that support their Nike lifestyle.<img src="https://digital-awesome-website.s3.us-west-2.amazonaws.com/belong_afa001a4aa.gif" alt="belong.gif" srcset="https://digital-awesome-website.s3.us-west-2.amazonaws.com/thumbnail_belong_afa001a4aa.gif 245w," sizes="100vw">Cannabis brands can replicate this strategy by driving in-store traffic and social media followers to their own mobile community. Through a custom mobile app, dispensaries can keep members engaged in one place, offering a blend of shopping, education, loyalty, and engaging experiences right from their phones.<img src="https://digital-awesome-website.s3.us-west-2.amazonaws.com/Locals_be98982590.png" alt="Locals.png" srcset="https://digital-awesome-website.s3.us-west-2.amazonaws.com/thumbnail_Locals_be98982590.png 245w,https://digital-awesome-website.s3.us-west-2.amazonaws.com/small_Locals_be98982590.png 500w,https://digital-awesome-website.s3.us-west-2.amazonaws.com/medium_Locals_be98982590.png 750w,https://digital-awesome-website.s3.us-west-2.amazonaws.com/large_Locals_be98982590.png 1000w," sizes="100vw">&nbsp;<h2>5. Brand for a Cause</h2>Supporting a cause not only generates good PR but also strengthens the bond between your brand and customers, inspiring loyalty.<img src="https://digital-awesome-website.s3.us-west-2.amazonaws.com/giphy_1_63b141a3c6.gif" alt="giphy (1).gif" srcset="https://digital-awesome-website.s3.us-west-2.amazonaws.com/thumbnail_giphy_1_63b141a3c6.gif 245w," sizes="100vw">To sum it up, while promotions can attract customers, focusing on value, improved customer experience, and community-building ensures not only their return but also their continued support throughout your dispensary's growth.<hr><h2 style="margin-left:0px;">Explore our latest custom builds:</h2><h2 style="margin-left:0px;">Doja</h2>Experience added convenience with integrated shopping and rewards at Michigan's 24-hour dispensary. Easily pick up goods and redeem rewards with integration with DutchiePlus &amp; Springbig. <a href="https://apps.apple.com/us/app/doja-cannabis/id6477321209?platform=iphone">Download the app here</a>.<img src="https://digital-awesome-website.s3.us-west-2.amazonaws.com/1_1e07a16350.png" alt="1.png" srcset="https://digital-awesome-website.s3.us-west-2.amazonaws.com/thumbnail_1_1e07a16350.png 156w,https://digital-awesome-website.s3.us-west-2.amazonaws.com/small_1_1e07a16350.png 500w,https://digital-awesome-website.s3.us-west-2.amazonaws.com/medium_1_1e07a16350.png 750w,https://digital-awesome-website.s3.us-west-2.amazonaws.com/large_1_1e07a16350.png 1000w," sizes="100vw"><hr><h2 style="margin-left:0px;">Locals Canna House</h2>Experience seamless in-app shopping in Spokane Valley, WA. App integrates with DutchiePlus &amp; Springbig. <a href="https://apps.apple.com/us/app/locals-canna-house/id6446124261?platform=iphone">Download the app here.</a> &nbsp;<img src="https://digital-awesome-website.s3.us-west-2.amazonaws.com/3_f7fa3d0207.png" alt="3.png" srcset="https://digital-awesome-website.s3.us-west-2.amazonaws.com/thumbnail_3_f7fa3d0207.png 156w,https://digital-awesome-website.s3.us-west-2.amazonaws.com/small_3_f7fa3d0207.png 500w,https://digital-awesome-website.s3.us-west-2.amazonaws.com/medium_3_f7fa3d0207.png 750w,https://digital-awesome-website.s3.us-west-2.amazonaws.com/large_3_f7fa3d0207.png 1000w," sizes="100vw"><hr><h2 style="margin-left:0px;">The New Amsterdam</h2>Now enjoy in-app shopping at all 3 locations in Portland, Kerby, and Lakeview. Integrated with DutchiePlus &amp; Springbig. <a href="https://apps.apple.com/us/app/the-new-amsterdam/id6471359331?platform=iphone">Download the app here</a>.<img src="https://digital-awesome-website.s3.us-west-2.amazonaws.com/2_01e490ecf8.png" alt="2.png" srcset="https://digital-awesome-website.s3.us-west-2.amazonaws.com/thumbnail_2_01e490ecf8.png 156w,https://digital-awesome-website.s3.us-west-2.amazonaws.com/small_2_01e490ecf8.png 500w,https://digital-awesome-website.s3.us-west-2.amazonaws.com/medium_2_01e490ecf8.png 750w,https://digital-awesome-website.s3.us-west-2.amazonaws.com/large_2_01e490ecf8.png 1000w," sizes="100vw"><hr><h2 style="margin-left:0px;">Launch your own custom mobile app in 60-90 days</h2>Imagine shopping with a touch of fun, right at your fingertips - that's the power of a fully branded mobile app. The app is complete with full integrations, customized UI/UX, its own marketing and analytics dashboard, and unlimited upgrades.<a href="https://digitalawesomeapps.com/schedule-a-demo">Book a demo</a> or visit <a href="http://www.digitalawesomeapps.com/">www.digitalawesomeapps.com</a> to learn more.&nbsp;<hr>Disclaimer: Tips, advice, and insights provided on this blog are intended for informational purposes only and should be considered as recommendations and/or market news. Readers should conduct their own due diligence and ensure compliance with federal and state laws before making any business &amp; marketing decisions pertaining to their own dispensaries and promotional channels. Digital Awesome will not be held liable for any damages or penalties incurred as a result of following the advice or information presented in this blog.&nbsp;

Promotions aren't the only way to enhance customer loyalty. Many consumers value their experiences with brands and the benefits they get from your products.&nbsp;So, how can cannabis dispensaries foster customer relationships without constantly offering discounts and driving profits into the ground?&nbsp;

Retaining Customers Beyond Promotions

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Here are five strategies to make your dispensary marketing pop:<h2 style="margin-left:0px;">1. Elevate Your Branding</h2><img src="https://digital-awesome-website.s3.us-west-2.amazonaws.com/Branding_2_f4a4544059.png" alt="Branding (2).png" srcset="https://digital-awesome-website.s3.us-west-2.amazonaws.com/thumbnail_Branding_2_f4a4544059.png 245w,https://digital-awesome-website.s3.us-west-2.amazonaws.com/small_Branding_2_f4a4544059.png 500w,https://digital-awesome-website.s3.us-west-2.amazonaws.com/medium_Branding_2_f4a4544059.png 750w,https://digital-awesome-website.s3.us-west-2.amazonaws.com/large_Branding_2_f4a4544059.png 1000w," sizes="100vw">Branding goes beyond a slick logo or stylish store layout. It's about embodying your core values and what distinguishes you. Clearly define what your brand stands for, the causes you champion, and your competitive edge, consistently sharing these narratives and concepts with your customers.Ensure that your brand visually and narratively reflects across all aspects of your marijuana business, from your staff and service, product offers, charity programs, to your online presence, to provide customers with a fully branded experience that they'd always remember.<hr><h2 style="margin-left:0px;">2. Be Newbie Friendly</h2>Many folks are curious about cannabis but may feel daunted by their lack of knowledge.&nbsp;Make your store and online sales channels beginner-friendly with clear visual guides, easy-to-understand categories based on desired effects, and educational content.&nbsp;<img src="https://digital-awesome-website.s3.us-west-2.amazonaws.com/Branding_2228cd544d.png" alt="Branding.png" srcset="https://digital-awesome-website.s3.us-west-2.amazonaws.com/thumbnail_Branding_2228cd544d.png 245w,https://digital-awesome-website.s3.us-west-2.amazonaws.com/small_Branding_2228cd544d.png 500w,https://digital-awesome-website.s3.us-west-2.amazonaws.com/medium_Branding_2228cd544d.png 750w,https://digital-awesome-website.s3.us-west-2.amazonaws.com/large_Branding_2228cd544d.png 1000w," sizes="100vw"><span style="color:rgba(0,0,0,0.9);font-family:-apple-system, system-ui, &quot;system-ui&quot;, &quot;Segoe UI&quot;, Roboto, &quot;Helvetica Neue&quot;, &quot;Fira Sans&quot;, Ubuntu, Oxygen, &quot;Oxygen Sans&quot;, Cantarell, &quot;Droid Sans&quot;, &quot;Apple Color Emoji&quot;, &quot;Segoe UI Emoji&quot;, &quot;Segoe UI Emoji&quot;, &quot;Segoe UI Symbol&quot;, &quot;Lucida Grande&quot;, Helvetica, Arial, sans-serif;">In-store, train your Budtenders to be welcoming and knowledgeable, able to offer amazing service. Digitally, consider using technologies like a <a href="https://digitalawesomeapps.com/">dispensary mobile app</a><span style="color:rgba(0,0,0,0.9);font-family:-apple-system, system-ui, &quot;system-ui&quot;, &quot;Segoe UI&quot;, Roboto, &quot;Helvetica Neue&quot;, &quot;Fira Sans&quot;, Ubuntu, Oxygen, &quot;Oxygen Sans&quot;, Cantarell, &quot;Droid Sans&quot;, &quot;Apple Color Emoji&quot;, &quot;Segoe UI Emoji&quot;, &quot;Segoe UI Emoji&quot;, &quot;Segoe UI Symbol&quot;, &quot;Lucida Grande&quot;, Helvetica, Arial, sans-serif;"> with product suggestions, chat features for pre-visit consultations, and educational blog pages. The goal is to empower customers (of all levels) to make informed decisions, and allow them to do so in the most comfortable way possible.<hr><h2 style="margin-left:0px;">3. Dare to Be Different</h2>Stand out from the crowd by offering a <a href="https://digitalawesomeapps.com/">one-stop-shop mobile app</a>. Customers should be able to shop, track points, redeem rewards, review products, and enjoy a smooth user experience all in one place.&nbsp;<img src="https://digital-awesome-website.s3.us-west-2.amazonaws.com/Branding_4_b2e8b7f0be.png" alt="Branding (4).png" srcset="https://digital-awesome-website.s3.us-west-2.amazonaws.com/thumbnail_Branding_4_b2e8b7f0be.png 245w,https://digital-awesome-website.s3.us-west-2.amazonaws.com/small_Branding_4_b2e8b7f0be.png 500w,https://digital-awesome-website.s3.us-west-2.amazonaws.com/medium_Branding_4_b2e8b7f0be.png 750w,https://digital-awesome-website.s3.us-west-2.amazonaws.com/large_Branding_4_b2e8b7f0be.png 1000w," sizes="100vw"><span style="color:rgba(0,0,0,0.9);font-family:-apple-system, system-ui, &quot;system-ui&quot;, &quot;Segoe UI&quot;, Roboto, &quot;Helvetica Neue&quot;, &quot;Fira Sans&quot;, Ubuntu, Oxygen, &quot;Oxygen Sans&quot;, Cantarell, &quot;Droid Sans&quot;, &quot;Apple Color Emoji&quot;, &quot;Segoe UI Emoji&quot;, &quot;Segoe UI Emoji&quot;, &quot;Segoe UI Symbol&quot;, &quot;Lucida Grande&quot;, Helvetica, Arial, sans-serif;">A <a href="https://digitalawesomeapps.com/">custom app with fully branded design</a><span style="color:rgba(0,0,0,0.9);font-family:-apple-system, system-ui, &quot;system-ui&quot;, &quot;Segoe UI&quot;, Roboto, &quot;Helvetica Neue&quot;, &quot;Fira Sans&quot;, Ubuntu, Oxygen, &quot;Oxygen Sans&quot;, Cantarell, &quot;Droid Sans&quot;, &quot;Apple Color Emoji&quot;, &quot;Segoe UI Emoji&quot;, &quot;Segoe UI Emoji&quot;, &quot;Segoe UI Symbol&quot;, &quot;Lucida Grande&quot;, Helvetica, Arial, sans-serif;">, integration with your existing cannabis e-commerce and rewards platforms, and marketing and analytics dashboard can all help to elevate your dispensary. For more information, book a demo with <a href="https://digitalawesomeapps.com/">Digital Awesome</a><span style="color:rgba(0,0,0,0.9);font-family:-apple-system, system-ui, &quot;system-ui&quot;, &quot;Segoe UI&quot;, Roboto, &quot;Helvetica Neue&quot;, &quot;Fira Sans&quot;, Ubuntu, Oxygen, &quot;Oxygen Sans&quot;, Cantarell, &quot;Droid Sans&quot;, &quot;Apple Color Emoji&quot;, &quot;Segoe UI Emoji&quot;, &quot;Segoe UI Emoji&quot;, &quot;Segoe UI Symbol&quot;, &quot;Lucida Grande&quot;, Helvetica, Arial, sans-serif;">.<hr><h2 style="margin-left:0px;">4. Hook Your Customers with Dopamine-Boosting Loyalty Programs</h2>Make shopping at your dispensary fun and satisfying. Reward customers for meeting minimum spend requirements and give achievement badges for referrals or product reviews.&nbsp;<img src="https://digital-awesome-website.s3.us-west-2.amazonaws.com/Branding_3_a1cf64bcd6.png" alt="Branding (3).png" srcset="https://digital-awesome-website.s3.us-west-2.amazonaws.com/thumbnail_Branding_3_a1cf64bcd6.png 245w,https://digital-awesome-website.s3.us-west-2.amazonaws.com/small_Branding_3_a1cf64bcd6.png 500w,https://digital-awesome-website.s3.us-west-2.amazonaws.com/medium_Branding_3_a1cf64bcd6.png 750w,https://digital-awesome-website.s3.us-west-2.amazonaws.com/large_Branding_3_a1cf64bcd6.png 1000w," sizes="100vw"><span style="color:rgba(0,0,0,0.9);font-family:-apple-system, system-ui, &quot;system-ui&quot;, &quot;Segoe UI&quot;, Roboto, &quot;Helvetica Neue&quot;, &quot;Fira Sans&quot;, Ubuntu, Oxygen, &quot;Oxygen Sans&quot;, Cantarell, &quot;Droid Sans&quot;, &quot;Apple Color Emoji&quot;, &quot;Segoe UI Emoji&quot;, &quot;Segoe UI Emoji&quot;, &quot;Segoe UI Symbol&quot;, &quot;Lucida Grande&quot;, Helvetica, Arial, sans-serif;">Engage them with fun goals and exciting rewards like app badges, merchandise, points, or a digital punch card. This not only eliminates tracking hassles for your Budtenders but also makes it easy to redeem rewards more conveniently.<hr><h2 style="margin-left:0px;">5. Stay Authentic and Value-Driven</h2>While increasing customer spending is the ultimate goal of any business, remember that your customers are people just like you who crave connection, belonging, and satisfaction. Be a brand that genuinely cares about its community. Enhance your loyalty program, host community events, and provide heartfelt and comfortable service for unbeatable value.<img src="https://digital-awesome-website.s3.us-west-2.amazonaws.com/Branding_5_9e4228b01f.png" alt="Branding (5).png" srcset="https://digital-awesome-website.s3.us-west-2.amazonaws.com/thumbnail_Branding_5_9e4228b01f.png 245w,https://digital-awesome-website.s3.us-west-2.amazonaws.com/small_Branding_5_9e4228b01f.png 500w,https://digital-awesome-website.s3.us-west-2.amazonaws.com/medium_Branding_5_9e4228b01f.png 750w,https://digital-awesome-website.s3.us-west-2.amazonaws.com/large_Branding_5_9e4228b01f.png 1000w," sizes="100vw">When you create a store experience that fosters connection and continuously adds value to your customers' lives, you'll always be top of mind.<span style="color:rgba(0,0,0,0.9);font-family:-apple-system, system-ui, &quot;system-ui&quot;, &quot;Segoe UI&quot;, Roboto, &quot;Helvetica Neue&quot;, &quot;Fira Sans&quot;, Ubuntu, Oxygen, &quot;Oxygen Sans&quot;, Cantarell, &quot;Droid Sans&quot;, &quot;Apple Color Emoji&quot;, &quot;Segoe UI Emoji&quot;, &quot;Segoe UI Emoji&quot;, &quot;Segoe UI Symbol&quot;, &quot;Lucida Grande&quot;, Helvetica, Arial, sans-serif;">In a nutshell, there are countless ways to make your dispensary stand out, but focusing on fostering quality interactions with your community can truly make a difference.<hr><h2>Explore Our Latest App Release: The New Amsterdam Cannabis Mobile App</h2><a href="https://apps.apple.com/us/app/the-new-amsterdam/id6471359331"><img src="https://digital-awesome-website.s3.us-west-2.amazonaws.com/NEW_AMSTERDAM_8ef336b64a.png" alt="New Amsterdam Mobile App by Digital Awesome" srcset="https://digital-awesome-website.s3.us-west-2.amazonaws.com/thumbnail_NEW_AMSTERDAM_8ef336b64a.png 245w,https://digital-awesome-website.s3.us-west-2.amazonaws.com/small_NEW_AMSTERDAM_8ef336b64a.png 500w,https://digital-awesome-website.s3.us-west-2.amazonaws.com/medium_NEW_AMSTERDAM_8ef336b64a.png 750w,https://digital-awesome-website.s3.us-west-2.amazonaws.com/large_NEW_AMSTERDAM_8ef336b64a.png 1000w," sizes="100vw"></a><a href="https://digitalawesomeapps.com/schedule-a-demo">Book a demo</a><span style="color:rgba(0,0,0,0.9);font-family:-apple-system, system-ui, &quot;system-ui&quot;, &quot;Segoe UI&quot;, Roboto, &quot;Helvetica Neue&quot;, &quot;Fira Sans&quot;, Ubuntu, Oxygen, &quot;Oxygen Sans&quot;, Cantarell, &quot;Droid Sans&quot;, &quot;Apple Color Emoji&quot;, &quot;Segoe UI Emoji&quot;, &quot;Segoe UI Emoji&quot;, &quot;Segoe UI Symbol&quot;, &quot;Lucida Grande&quot;, Helvetica, Arial, sans-serif;"> to learn how to get one for your dispensary.

As of the start of the year, <a href="https://www.cannabiz.media/blog/cannacurio-87-dispensary-and-retailer-2023-year-end-leaderboard">12,156 marijuana dispensaries</a> are vying for customers' attention. That's not even counting the shadowy competitors from the black market who are nibbling at your potential market share.&nbsp;So, how can your dispensary stand out and attract a loyal customer base? What will make your target market sit up and take notice?

SOS! How Do I Make My Dispensary Stand Out?

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<h2 style="margin-left:0px;">So what's a True Native Mobile App?</h2>Native mobile apps are made specifically for one platform (like iOS or Android) using platform-accepted programming languages. They're directly connected to the software on your device, including the software you use to carry out your business such as e-commerce, POS and loyalty software. This makes the experience smoother and more intuitive.For example, a true native shopping app like <a href="https://digitalawesomeapps.com/projects/cinder-cannabis-app">Cinder's</a> would let users browse products, add them to a cart, and checkout, all within the app itself. The shopping and loyalty functions are a core part of the app, making for a frictionless experience just like how you would order coffee and interact with an app like Starbucks' or Walmart's.<hr><h2 style="margin-left:0px;">Types of Cannabis Apps Available</h2>Lots of dispensaries have wallet apps for managing rewards, often with links to their websites. There are also webview apps that show web pages in the app. But these apps don't make buying things easy, which is a letdown for users.<hr><h2 style="margin-left:0px;">Benefits of True Native Mobile Apps</h2>Speed and Performance: Real native cannabis apps work faster and respond better because they're directly linked to your device's system. All functions are hardwired into your app ensuring each functionality perform at its best.User Experience: They're smoother and more customized for your dispensary, unlike webview apps that just show a website or apps that send you to a mobile browser. Native mobile apps can be directly integrated with your e-com, POS and rewards providers making every transaction a breeze.Features and Options: Real native apps can use all your device's features, like push notifications, camera, and GPS, making them more useful.<hr><h2 style="margin-left:0px;">Get a Better App for Your Cannabis Business</h2><a href="https://digitalawesomeapps.com/">Digital Awesome</a> builds custom native mobile apps for dispensaries, combining shopping, rewards, and marketing to elevate your competitive edge. Serving over 60 locations for leading dispensaries in the US and Canada, the custom app is designed to convert casual shoppers into avid regulars.<a href="https://digitalawesomeapps.com/schedule-a-demo">Book a demo</a> to learn more and take your cannabis app to the next level.<hr><h2 style="margin-left:0px;">Explore our Latest Release</h2><a href="https://apps.apple.com/app/id6471359331"><img src="https://digital-awesome-website.s3.us-west-2.amazonaws.com/NEW_AMSTERDAM_8ef336b64a.png" alt="New Amsterdam Mobile App by Digital Awesome" srcset="https://digital-awesome-website.s3.us-west-2.amazonaws.com/thumbnail_NEW_AMSTERDAM_8ef336b64a.png 245w,https://digital-awesome-website.s3.us-west-2.amazonaws.com/small_NEW_AMSTERDAM_8ef336b64a.png 500w,https://digital-awesome-website.s3.us-west-2.amazonaws.com/medium_NEW_AMSTERDAM_8ef336b64a.png 750w,https://digital-awesome-website.s3.us-west-2.amazonaws.com/large_NEW_AMSTERDAM_8ef336b64a.png 1000w," sizes="100vw"></a>

In the cannabis industry, there's confusion about what a "native mobile app" really means.Many apps in the market allow you to create a profile and track points, but when it comes to buying cannabis, they often just send you to a mobile website, inside or outside the app. This isn't what a true native app should do, and it doesn't help dispensaries sell as much as they could.&nbsp;

Is Your Cannabis Mobile App Truly Native?

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Achievements

&nbsp;We could hit you with data about how loyalty programs boost sales and engage customers, but let's be real - the fact that you're probably racking up stars on your Starbucks app says it all.&nbsp;But, just for kicks, did you know loyalty program members spend an average of $134 compared to $89 by non-members?&nbsp;People love feeling valued and rewarded for their business. With a solid rewards program, you're not only building stronger customer relationships (hello, repeat sales), but you're also boosting your brand image and visibility.Now, before we dive into how you can supercharge your loyalty program, let's chat about the different types of rewards programs out there:Check-in BonusA visit-based incentive program where a customer can enter their mobile number or email and the program tracks their visits. They can earn bonuses for every few visits or depending on set conditions.Referral ProgramsWant to tap into your customers' network of pals? Referral programs use unique codes for online purchasing or a physical voucher at the checkout.Cash Back PointsA big hit with dispensaries, where customers earn reward points for every dollar spent. These points can then be redeemed on the website or in-store for their next purchase.Tiered RewardsThink of this as a long-term loyalty game, where customers can unlock different levels over time. It's a great way to build customer loyalty and engagement.Loyalty CardThis is your typical retail punch card. For every visit or spend, it will be registered digitally or recorded on the store’s point-of-sale system. More visits equate to more points that they can spend at the shop further down the line. These reward types are the most commonly-used programs for dispensaries and the retail industry. With that said, hundreds of thousands of brands are doing the same thing. Your customers can sign-up for every loyalty program out there and reap benefits as they please, thus potentially leaving your dispensary out to dry.&nbsp;&nbsp;So, the question is, "How do I make my cannabis loyalty program stand out?"&nbsp;Take a page from Starbucks' playbook. They combined traditional tactics with innovation, delivering their program through a killer app and dominating the coffee industry. They also paired their app with an omnichannel retention marketing strategy.Want to follow in their footsteps? That's where <a href="https://digitalawesomeapps.com/">Digital Awesome</a> comes in. We develop a <a href="https://digitalawesomeapps.com/">custom cannabis dispensary app solution</a> that not only offers your customers a unique shopping experience but also takes your brand to the next level. It's all about building deep and meaningful relationships with your customers.Our <a href="https://digitalawesomeapps.com/">custom dispensary app</a> can enhance your existing cannabis rewards program or create a new one tailored to your brand and business strategy.&nbsp;<img src="https://digital-awesome-website.s3.us-west-2.amazonaws.com/cinder_image_preview_8552cf34a1.png" alt="cinder_image_preview.png" srcset="https://digital-awesome-website.s3.us-west-2.amazonaws.com/thumbnail_cinder_image_preview_8552cf34a1.png 245w,https://digital-awesome-website.s3.us-west-2.amazonaws.com/small_cinder_image_preview_8552cf34a1.png 500w,https://digital-awesome-website.s3.us-west-2.amazonaws.com/medium_cinder_image_preview_8552cf34a1.png 750w,https://digital-awesome-website.s3.us-west-2.amazonaws.com/large_cinder_image_preview_8552cf34a1.png 1000w," sizes="100vw"><hr>3 Ways To Boost Your Loyalty Efforts:&nbsp;Tip #1: Incorporate Milestones &amp; AchievementsAn app tailored to your business isn't just smart - it's a milestone-achieving machine. It sets targets based on your goals, tracks customer purchases, and when they hit that milestone? They're showered with rewards and bonuses. And guess what? Your staff can chill - the app does all the heavy lifting.&nbsp;&nbsp;<blockquote>Related:&nbsp;<a href="https://digitalawesomeapps.com/blog/white-label-cannabis-dispensary-apps-still-a-yay-or-now-a-nay">White Label Cannabis Dispensary Apps vs Custom Cannabis Apps</a><a href="https://digitalawesomeapps.com/blog/how-dispensaries-can-outshine-their-competitors">5 Ways Dispensaries Can Outshine Their Competitors</a><a href="https://digitalawesomeapps.com/blog/next-level-dispensary-marketing-geofencing-in-mobile-apps">Next-Level Dispensary Marketing: Geofencing in Mobile Apps</a></blockquote>&nbsp;Tip #2: Personalize The Shopping Experience For Your Loyal CustomersImagine a profile so personalized it knows your customers better than they know themselves. That's what an app can do. It suggests upsells and recommendations based on shopping habits, making every purchase feel like a curated experience.And the personalization doesn't stop there. Push notifications can be tailored using real-time data from the app, ensuring your deals reach the right people at the right time.&nbsp;<blockquote>Read: <a href="https://digitalawesomeapps.com/blog/the-power-of-personalization-in-cannabis-retail-its-benefits-in-recreational-cannabis-businesses">The Power of Personalization in Cannabis Retail: Its Benefits in Recreational Marijuana Businesses</a></blockquote> Tip #3: Leverage Location-Based TacticsYour app knows where your customers are, and you can use this to reel them in with location-based promotions. Need to boost sales at a particular store? Want to attract more members in a certain area? Use the app's push notification feature to promote location-specific offers. This way, you can zero in on potential shoppers in a specific area and drive revenue where it's needed most. An epic example of this campaign would be&nbsp;<a href="https://www.marketingdive.com/news/burger-king-whopper-detour-mobile-marketer-awards/566224/">Burger King’s Whopper Detour</a> in 2018.&nbsp; There you have it! May these loyalty tactics encourage you to&nbsp;go mobile. And with competition on the rise, we bet your bottom dollar, your dispensary is going to need it.&nbsp;<a href="https://digitalawesomeapps.com/schedule-a-demo">Schedule a Cannabis App Demo&nbsp;</a>&nbsp;Explore our latest release:<a href="https://digitalawesomeapps.com/projects"><img src="https://digital-awesome-website.s3.us-west-2.amazonaws.com/diamond_cannabis_image_preview_3b27e48cc2.png" alt="diamond_cannabis_image_preview.png" srcset="https://digital-awesome-website.s3.us-west-2.amazonaws.com/thumbnail_diamond_cannabis_image_preview_3b27e48cc2.png 245w,https://digital-awesome-website.s3.us-west-2.amazonaws.com/small_diamond_cannabis_image_preview_3b27e48cc2.png 500w,https://digital-awesome-website.s3.us-west-2.amazonaws.com/medium_diamond_cannabis_image_preview_3b27e48cc2.png 750w,https://digital-awesome-website.s3.us-west-2.amazonaws.com/large_diamond_cannabis_image_preview_3b27e48cc2.png 1000w," sizes="100vw"></a> &nbsp;

Rewarding your regulars should be a norm for legal pot shop owners. Without it, you run the risk of your customers looking elsewhere for their favorite products. Whether you’re using the traditional loyalty punch card or using a digital platform to carry it out, it’s a vital component of your cannabis business.

3 Strategies to Supercharge Your Cannabis Loyalty Efforts

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&nbsp;<h2 style="margin-left:0px;">1. Americans spend an average of 4.34 Hours per day on their mobile phones</h2>On average, Americans dedicate roughly 4.34 hours each day to using their mobile phones, over half of a typical work day. This extensive use is largely driven by activities such as streaming, shopping, gaming, and social media consumption.<img src="https://digital-awesome-website.s3.us-west-2.amazonaws.com/Screenshot_2024_01_20_at_9_16_23_AM_61487d0617.png" alt="Screenshot 2024-01-20 at 9.16.23 AM.png" srcset="https://digital-awesome-website.s3.us-west-2.amazonaws.com/thumbnail_Screenshot_2024_01_20_at_9_16_23_AM_61487d0617.png 164w,https://digital-awesome-website.s3.us-west-2.amazonaws.com/small_Screenshot_2024_01_20_at_9_16_23_AM_61487d0617.png 500w,https://digital-awesome-website.s3.us-west-2.amazonaws.com/medium_Screenshot_2024_01_20_at_9_16_23_AM_61487d0617.png 750w,https://digital-awesome-website.s3.us-west-2.amazonaws.com/large_Screenshot_2024_01_20_at_9_16_23_AM_61487d0617.png 1000w," sizes="100vw">In a global comparison of mobile markets, the United States holds the second position. In 2023 alone, consumer spending on mobile services and products in the U.S. approached a massive $45 billion.<img src="https://digital-awesome-website.s3.us-west-2.amazonaws.com/Screenshot_2024_01_20_at_9_19_58_AM_7fcc1a6da7.png" alt="Screenshot 2024-01-20 at 9.19.58 AM.png" srcset="https://digital-awesome-website.s3.us-west-2.amazonaws.com/thumbnail_Screenshot_2024_01_20_at_9_19_58_AM_7fcc1a6da7.png 195w,https://digital-awesome-website.s3.us-west-2.amazonaws.com/small_Screenshot_2024_01_20_at_9_19_58_AM_7fcc1a6da7.png 500w,https://digital-awesome-website.s3.us-west-2.amazonaws.com/medium_Screenshot_2024_01_20_at_9_19_58_AM_7fcc1a6da7.png 750w,https://digital-awesome-website.s3.us-west-2.amazonaws.com/large_Screenshot_2024_01_20_at_9_19_58_AM_7fcc1a6da7.png 1000w," sizes="100vw"><hr><h2 style="margin-left:0px;">2.&nbsp; E-commerce Shopping &amp; Retail Store Apps Trump Food &amp; Drink Mobile App Downloads</h2>For retailers, an interesting trend emerged; e-commerce and retail apps surpassed the vast food and beverage industry in app downloads. This indicates a growing consumer comfort level with purchasing essential goods and services via optimized mobile platforms.<img src="https://digital-awesome-website.s3.us-west-2.amazonaws.com/Screenshot_2024_01_24_at_12_05_43_PM_d05ce0c6f1.png"><hr><h2 style="margin-left:0px;">3.&nbsp; ChatBots in Mobile Apps are on the rise thanks to AI&nbsp;</h2>The mobile app industry experienced a significant upswing in interest related to AI. Thousands of apps with AI functionalities made their entrance on platforms like the iOS App Store and Google Play Store. Over 4,000 of these apps included "chatbot" in their descriptions, while more than 3,500 referenced "gpt".The previous year served as a high point for AI-related app launches. For example, about 2,500 apps that launched in 2023 had "chatbot" in their description - a number nearly twice the total of similar apps launched over the preceding four years combined.Indeed, AI’s ability to enhance speed, functionality, and the overall user experience continues to persist, bringing joy to both consumers and businesses.<hr><h2 style="margin-left:0px;">4. Physical Stores Combine Mobile Shopping for Competitive Edge</h2>Brick &amp; mortar stores are using the comeback of face-to-face shopping to increase their mobile presence. Apps for Supermarkets &amp; Convenience Stores and Retailer Stores have seen a 9% and 7% growth in downloads year-over-year.<img src="https://digital-awesome-website.s3.us-west-2.amazonaws.com/Walmart_store_Mountain_View_California_8db073b30c.webp" alt="Walmart-store-Mountain-View-California.webp" srcset="https://digital-awesome-website.s3.us-west-2.amazonaws.com/thumbnail_Walmart_store_Mountain_View_California_8db073b30c.webp 238w,https://digital-awesome-website.s3.us-west-2.amazonaws.com/small_Walmart_store_Mountain_View_California_8db073b30c.webp 500w,https://digital-awesome-website.s3.us-west-2.amazonaws.com/medium_Walmart_store_Mountain_View_California_8db073b30c.webp 750w,https://digital-awesome-website.s3.us-west-2.amazonaws.com/large_Walmart_store_Mountain_View_California_8db073b30c.webp 1000w," sizes="100vw"><h2>With this trend, traditional physical retailers are realizing that if they don't incorporate mobile shopping into their retail strategies this 2024, they could fall behind.</h2><blockquote>&nbsp;</blockquote><img src="https://digital-awesome-website.s3.us-west-2.amazonaws.com/1693432611012_c42af6a369.jpg" alt="1693432611012.jpg" srcset="https://digital-awesome-website.s3.us-west-2.amazonaws.com/thumbnail_1693432611012_c42af6a369.jpg 245w,https://digital-awesome-website.s3.us-west-2.amazonaws.com/small_1693432611012_c42af6a369.jpg 500w,https://digital-awesome-website.s3.us-west-2.amazonaws.com/medium_1693432611012_c42af6a369.jpg 750w,https://digital-awesome-website.s3.us-west-2.amazonaws.com/large_1693432611012_c42af6a369.jpg 1000w," sizes="100vw"><hr><h2 style="margin-left:0px;">5. Mobile Apps Provide a Valuable Way to Boost Customer Loyalty</h2>Similar to retail, Quick Service Restaurant (QSR) apps in the food and drink category have found that improving customer experience and implementing rewards programs through the app are beneficial in maintaining customer loyalty.&nbsp;Leading brands such as McDonald's and Starbucks regularly feature in the top 5 for most downloads and monthly average users in the United States signaling a strong focus on customer acquisition and retention via apps.&nbsp;<img src="https://digital-awesome-website.s3.us-west-2.amazonaws.com/Screenshot_2024_01_24_at_12_10_44_PM_f166b81c9b.png">As of mid-2023, McDonald's has overtaken Starbucks with an impressive 30 million monthly average users.&nbsp;This proves that with a strong focus on ease, accessibility and robust loyalty programs, retail brands can still win big in this economy.<hr><h2 style="margin-left:0px;">Conclusion</h2>In conclusion, these insights highlight the significant role apps play in increasing revenue, improving customer experience and retaining customers for top brands. This is something cannabis retailers, who are aiming to target similar customers, may consider adopting to bolster retail performance.So if you wish to add a solid <a href="https://digitalawesomeapps.com/blog/next-level-dispensary-marketing-geofencing-in-mobile-apps">mobile strategy</a> to your 2024 marketing plan, <a href="https://digitalawesomeapps.com/schedule-a-demo">book a one-on-one session</a> with <a href="https://digitalawesomeapps.com/">Digital Awesome.</a><hr><h2 style="margin-left:0px;">Retain Your Customers with a Cannabis Mobile App This 2024</h2><a href="https://digitalawesomeapps.com/blog/24-reasons-to-get-a-cannabis-mobile-app-this-2024-1">Here are 24 compelling reasons</a> to invest in a dispensary mobile app this 2024.<a href="https://digitalawesomeapps.com/blog/24-reasons-to-get-a-cannabis-mobile-app-this-2024-1"><img src="https://digital-awesome-website.s3.us-west-2.amazonaws.com/Blog_Headers_1200_x_630px_4_8e17fcbc56.png" alt="Blog Headers- 1200 x 630px (4).png" srcset="https://digital-awesome-website.s3.us-west-2.amazonaws.com/thumbnail_Blog_Headers_1200_x_630px_4_8e17fcbc56.png 245w,https://digital-awesome-website.s3.us-west-2.amazonaws.com/small_Blog_Headers_1200_x_630px_4_8e17fcbc56.png 500w,https://digital-awesome-website.s3.us-west-2.amazonaws.com/medium_Blog_Headers_1200_x_630px_4_8e17fcbc56.png 750w,https://digital-awesome-website.s3.us-west-2.amazonaws.com/large_Blog_Headers_1200_x_630px_4_8e17fcbc56.png 1000w," sizes="100vw"></a>For inquiries and pricing information, <a href="https://digitalawesomeapps.com/schedule-a-demo">schedule a demo</a> today.&nbsp;

Our everyday lives are more intertwined with our phones than ever before, prompting companies to continuously evolve in response. The broader economy is also embracing this trend, largely due to the surge in mobile app use.A recent report from <a href="http://data.ai/">Data.ai</a>, "State of Mobile 2024," provides further insight into this phenomenon. Here are five key takeaways from the report to inspire and maximize your cannabis retail strategy for 2024.

FREE Social Media Guide 2024 For Dispensaries

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