Start Planning Your 4/20 Marketing Strategy

1. Plan Early and Get Your Deals Ready

Don't wait until the last minute! Brainstorm what kind of gimmicks and deals you'd want to offer and start promoting them well in advance. Here are some ideas:

1. Focus on Repeat Customers: Pick some popular, easily repeatable products and offer discounts on them. This will keep people coming back for more.

1. Inventory Refresh: Take stock of what you have and decide what needs to go. Mark those items down for special 4/20 deals.

1. Brand Partner Push: If you've teamed up with cool brands, promote their products during this holiday.

Once you have your deals figured out, start promoting them on your website or app. This is like a "save the date" for your customers.

The earlier you create a buzz, the better.

2. Choose Your Marketing Battleground Wisely

Sure, you can blast your deals everywhere, but this year, try focusing on channels that give you the biggest bang for your buck. Here's why:

• Moving to Your Own Turf: Instead of spending a ton on listings everywhere, try getting people to use your website or dispensary's retail mobile app. This way, you keep more of the profits and can focus on building loyalty directly with your customers.

• Loyalty is Key: When people use your app or website, you can keep them coming back. You can offer special loyalty programs and deals that can't be found anywhere else.

• No More Price Wars: Once people are in your ecosystem, they're less likely to compare prices with other stores. You can focus on offering the best selection and service, not the cheapest prices.

SMS Marketing: Stop Texting Nightmares

Now, let's talk SMS marketing.

Text messages are a great way to reach your customers directly, but traditional SMS campaigns can be a real drag.

• Delivery drama: Carriers often block messages with links, so yours might not even get delivered.

• Click-through woes: Even if people receive your text, they might not be interested in clicking a link.

So, what are your options?

• Ditch the links: Instead of traditional routes, consider native SMS campaigns or unlimited push notifications from your own dispensary app. These methods have higher delivery rates.

• Keep it short and sweet: People are more likely to read clear, concise messages. Get creative and use emojis to make your message stand out.

• Create a sense of urgency: Highlight exclusive deals or limited-time offers to grab attention.

• Tell them what to do: Include a clear call to action, whether it's visiting your retail app, website, or calling your store.

3. Be Fun and Strategic with Marketing

If you have a killer mobile app with shopping and loyalty features, you can really maximize 4/20.

Here are some fun ideas:

• Tease Your Deals: Send push notifications with exclusive offers, like "Pre-rolls for just $X on 4/20!". Target these messages to the right people for even more impact.

• Tiered Achievements & Digital Punch Cards: Watch how Redi in Massachusetts are upping their game in customer loyalty with gamified rewards below.

• Flash Sales: Set time-limited offers within your app to create a sense of urgency and boost sales.

• Target the Competition: Don't let customers wander! Send push notifications to people who are near your competitors' stores using geofencing capabilities. Remind them why you're the best option.

These are just a few ideas to get you started.

With a little planning and creativity, you can make this 4/20 a huge success for your dispensary!

Shop, Connect, Repeat: The Retail App Powering Loyal Customers

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