7 Traits of The Modern Cannabis Consumer
In the fast-paced cannabis retail scene, keeping up with the times is absolutely crucial. It's like this in every business - if you're not innovating and adapting, you risk falling behind. Remember Nokia? They used to be the top dogs in the smartphone world, but because they didn't keep up with the times, Apple and Samsung zoomed right past them. The same thing could happen to your cannabis store if you don't keep things fresh and appealing for today's customers.
So, who exactly are these modern cannabis consumers? What are they after? Let's take a look!
1. They Buy on the Go
Today's cannabis consumers are busy professionals who don't have the luxury of spending hours in a dispensary. They want a quick, efficient shopping experience – think grabbing a coffee at Starbucks or picking up groceries after work. They're all about speed and convenience, so offering services like curbside pickups and deliveries is a pretty smart move.
2. Quality Over Quantity
Modern consumers value quality over everything else. They want products that give them value for their money. If your products are too expensive, they'll sit on the shelves. Too cheap, and you could end up losing money. The key is to find that sweet spot, and data can help you with that. Understand who your customers are and what they're buying, and tailor your offerings accordingly.
3. Brand Experience Matters
More than the products themselves, modern consumers care about the overall brand experience. Did they find what they needed? Was the service memorable? These factors can significantly influence their choice of dispensary, so make sure you're providing an experience they won't forget.
4. Tech-Savvy Shoppers
The modern cannabis consumer is technologically savvy. They want to shop for their cannabis the same way they order a book on Amazon or a pizza from Dominos. They want apps – and not just any apps. They want apps that offer a seamless shopping experience, like the ones from Digital Awesome that combine shopping, rewards, and marketing all in one place.
5. They Value Education
Today's cannabis consumers are well-informed. They want to understand what they're purchasing – the strains, the effects, the benefits. Investing in consumer education can win you not just their business, but also their loyalty
6. Socially Conscious Consumers
Modern consumers are socially conscious. They care about the brands they support and the products they buy. They prefer shopping with brands that stand for good causes and contribute positively to the community. Be mindful of your dispensary's collaborations, as branding is infectious.
7. They Crave Innovation
Finally, the modern cannabis consumer craves innovation. They're tired of mobile-friendly sites and wallet apps that redirect them to another link just to shop. They want fresh products and new channels to buy their cannabis from. Think in-store kiosks, vending machines, and your dispensary's own mobile app. After all, everyone loves shiny new things!
In a nutshell, understanding these seven traits of the modern cannabis consumer can help your dispensary stay ahead of the curve. Don't be the Nokia of the cannabis industry. Evolve, innovate, and do business differently to stand out and capture a piece of this growing market.
Stay ahead of the curve with Digital Awesome. Book a demo today, and let us show you how to tap into the minds of the modern cannabis consumer.
Disclaimer: Tips, advice, and insights provided on this blog are intended for informational purposes only and should be considered as recommendations and/or market news. Readers should conduct their own due diligence and ensure compliance with federal and state laws before making any business & marketing decisions pertaining to their own dispensaries and promotional channels. Digital Awesome will not be held liable for any damages or penalties incurred as a result of following the advice or information presented in this blog.