Your 30-Day Cannabis Content Cheat Sheet

Daily Dose

Engaging topics for your daily feed posts, stories and casual engagements.

1. Store Welcome

A warm introduction to your store, highlighting its unique features, products, and services.

1. A Day In The Life of a Budtender

An inside look at the daily routine and experiences of a budtender, showcasing their expertise and passion for the job.

1. Strain of the day

Highlight a specific cannabis strain each day, discussing its unique properties, effects, and ideal uses.
 

1. Budtender’s Daily Top Hits

The top recommendations from your budtenders, featuring their favorite strains or products on shelves today or during the season.

1. What’s New?

Showcase the latest products, strains, or events happening in your store.

1. Quick Poll: This or That

This or That: Engage with your audience by asking them to choose between two products, strains, or cannabis-related topics.
 

1. Cooking with Cannabis

Share recipes and techniques for creating delicious, cannabis-infused dishes.

1. Budtender Tips

Offer expert advice and insights on cannabis consumption, storage, and more.
 

1. Customer Feedback

Encourage customers to share their experiences using your products and visiting your store.
 

1.  Curated Beats

Delight your audience by creating and sharing carefully curated playlists that reflect the vibes and experiences associated with different cannabis strains, products, or activities. Connect with your community through a shared love of music and showcase your brand's personality by featuring various genres, themes, and artists.

Educational

Educate the growing market about cannabis, its uses, and its benefits by sharing informative and engaging content that appeals to both new and experienced users.

1. Cannabis 101

Cover the basics of cannabis, including its history, types of strains, methods of consumption, and common terminology.
 

1. Tell a story about the source of your products

Share the background and journey of your products, from seed to shelf.
 

1. Dosing and Potency

Offer guidance on determining the appropriate dosage and potency of cannabis products based on individual needs and tolerance levels.
 

1. How to shop online through your website or mobile app

Guide customers through the process of browsing, selecting, and purchasing products online.
 

1. Myth Busting

Debunk common misconceptions about cannabis and its effects, helping to break down stigmas and promote a more accurate understanding of the plant.
 

1. Responsible Cannabis Use

Educate your audience on how to consume cannabis responsibly and safely.

1. Mindful Consumption

Share tips and techniques for incorporating cannabis into mindfulness practices, meditation, and relaxation routines.
 

1. Cannabis Laws and Regulations

Keep your audience informed about the legal status of cannabis in their region, as well as any changes to laws or regulations that may affect them.
 

1. CBD vs. THC

Explain the differences between CBD and THC, their effects on the body, and how they can be used individually or together for various purposes.
 

1. Cannabis Industry Trends and Innovations

Keep your audience informed about the latest developments, technologies, and innovations in the cannabis industry.
 

Promotional Posts

Promote your dispensary's latest offers, collaborations, products and events by crafting eye-catching and engaging promotional content that entices your audience to take action.

1. Daily or Monthly Offers: 

Keep your customers excited by featuring exclusive daily or monthly deals on popular products and strains.
 

1. Top 10 CBD Lifestyle Products

Curate a list of the most popular and versatile CBD products that cater to different lifestyles and preferences. Don't forget to link the products on your post to encourage sales. 
 

1. The Best of Edibles

Showcase an assortment of the tastiest and most effective cannabis-infused edibles available at your store, including gummies, chocolates, and beverages.
 

1. Favorite Vapes This Season

Highlight the top vape pens, cartridges, and accessories that are trending this season, taking into account customer reviews and budtender recommendations.
 

1. Influencer Top Picks

Collaborate with influencers in the cannabis community to share their favorite products, strains, and consumption methods, offering valuable insights to your audience.

1. Discount Deals

Attract customers by promoting limited-time discounts on select items, encouraging them to explore new products and save money.

1. Special In-app Deals

Offer exclusive discounts and promotions to customers who use your mobile app or online platform, incentivizing them to engage with your digital channels.
 

1. Community Spotlight

Celebrating the vibrant and diverse cannabis community by highlighting its members, events, and achievements.
 

1. Brand Collaborations & Special Products

Announce unique partnerships with other brands or businesses, unveiling exclusive, co-branded products or services that customers can't find anywhere else.

1. Newsletter Sign-Up: 

Encourage your customers and website visitors to sign up for your newsletter by highlighting the benefits they'll receive, such as exclusive offers, valuable content, and the latest news about your store, products, and events. Make the sign-up process simple and user-friendly with a prominent call-to-action on your website, social media channels, and in-store materials.

Your 30-Day Cannabis Content Calendar is designed to help dispensary marketers like you overcome the challenges of consistently producing engaging and relevant content. By following this cheat sheet, you'll be able to keep your audience captivated while showcasing various aspects of your dispensary brand, from products and promotions to education and community involvement.

Remember, variety is key to maintaining your followers' interest, so don't be afraid to experiment with different types of content and formats. Continuously track your engagement metrics and listen to your audience's feedback to fine-tune your strategy and make it even more effective over time.

With this handy cheat sheet in your marketing toolkit, you can confidently create a dynamic and impactful cannabis content calendar that will not only boost your online presence but also foster a loyal, connected community around your brand. 

Happy marketing!