About
The Project
Redi is one of Massachusetts' leading neighborhood dispensaries. Passionate about helping customers find their perfect cannabis, they partnered with Digital Awesome to build an app experience that would allow faster searches, checkouts and keep their favorite customers coming back for more.
Company and
Project Overview
Redi approached Digital Awesome to develop a mobile app that strengthens their community presence and elevates the customer experience across 2 locations. Through extensive research and adherence to Redi's brand identity, the team designed an app that seamlessly integrates with Dutchie (e-commerce) and AlpineIQ (loyalty rewards). This powerful combination allows for a gamified loyalty program with tiered achievements, taking customer engagement to a whole new level.
Key Takeaways
New Marketing Channel
Redi’s marketing team was able to diversify its marketing mix with personalized push notifications. With a nearly 100% deliverability rate, the app’s push notification feature empowered store managers to deploy more cost effective campaigns to their customers.
Digitized Punch Cards
No more paper punch cards. Redi's app integrates the loyalty program seamlessly, allowing customers to track progress effortlessly with every purchase.
Smooth Mobile Experience
Finding products, placing pick-up orders, and receiving personalized recommendations are all just a tap away with Redi's user-friendly mobile app.
Good Customer Adoption
The app's success speaks for itself. Within just three months, Redi tripled its app ROI in less than 90 days, demonstrating exceptional customer adoption and driving revenue through repeat purchases and deeper customer engagement.
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